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2. A love for local products, services and people who support our neighborhoods and
communities.
3. A revival in folk traditions and rituals—from food and beverage to music, art and
spirituality.
4. A passion for singular and unique experiences that express our identity.
5. An increased interest in managing the food and beverages that enter our bodies.
7. A yearning to match productivity with more leisure and moments of pleasure, and
even indulgence.