UNIQUE SELLING POINT

• Philips is known for certain factors that have become its USPs and
have helped boost its sales.
• Quality
• Variety
• After sales services- Philips is known for its best in class services. They
have a 24*7 online support available and any complaint is resolved
within 24 hours only.
Pricing
• Competitors- Havells India, Syska, Sujana Energy, USHA etc.
• Follows a competitive pricing strategy.
• New and innovative products.
• Discounts.
• Price Range- It has the most diverse price range in the market. By
offering such a diverse range of prices, they are trying to reach every
sector in India.
Promotion
•  “Green Product Sales”
• Actors- Ranbir Kapoor, Alia Bhatt, Arjun Kapoor. 
• Promotional activities- Omni Channel, radio, internet, magazines and
newspapers.
• Price card offering discounts and various coupons.
• Australian Rugby, F1 race and India Commonwealth games
• Facebook, Twitter for resolving customer’s issue and better
connectivity with people to increase brand awareness.
Results from Consumer survey
• Apart from major competitors like Syska, Havells, Bajaj etc. Philips
also faces tough competition from local brands too.
• Considering the fact that majority of the residential consumers belong
to average income group, they prefer low cost LEDs.
1. Which among the following is your favourite brand? 2. Are you satisfied with Philips after sales service
3. How does your Philips LED 4. Based on your experience how
perform? likely are you to recommend
Philips LED to someone?