INTERNATIONAL PRICING

Companies that sell to multinational clients or sell their products

globally will have to decide how to price their product in each market.
Purchase power, needs, and preferences differ between countries and so
does willingness to pay for a given product or service; to maximize profit,
pricing research must be conducted for each market.
International promotion 
International promotion is promoting the business internationally or
world wide or it is the marketing carried out by companies in overseas or
across national borderlines. Key function - developing and spreading
credible communication about an offer (product / service).
The International Product Life Cycle
The International Product Life Cycle Theory was authored by Raymond
Vernon in the 1960s to explain the cycle that products go through when
exposed to an international market. The cycle describes how a product
matures and declines as a result of internationalization. There are three
stages contained within the theory.
What is Promotion Mix?
The Promotion Mix refers to the blend of several promotional tools used by the
business to create, maintain and increase the demand for goods and services. ...
The Promotion Mix is the integration of Advertising, Personal Selling,
Sales Promotion, Public Relations and Direct Marketing.
Step Process Perfects New Product Development
 Step 1: Generating. ...
 Step 2: Screening The Idea. ...
 Step 3: Testing The Concept. ...
 Step 4: Business Analytics. ...
 Step 5: Beta / Marketability Tests. ...
 Step 6: Technicalities + Product Development. ...
 Step 7: Commercialize. ...
 Step 8: Post Launch Review and Perfect Pricing.
INTERNATIONAL MARKETING RESEARCH •
International marketing research is the systematic design, collection, recording,
analysis, interpretation, and reporting of information pertinent to a particular
marketing decision facing a company operating internationally.
The international marketing research process involved several steps:-
• Conduct a preliminary research
• Develop a research brief
• Identify the right marketing agency
• Determine the data collection mode
• Conduct data analysis
• Complete a post project review

ECGC
(Export Credit Guarantee Corporation of India)
The ECGC Limited is a company wholly owned by the Government of India
based in Mumbai, Maharashtra. It provides export credit insurance support
to Indian exporters and is controlled by the Ministry of Commerce.
Government of India had initially set up Export Risks Insurance Corporation
in July 1957.

The role of the ECGC

 Its primary role is to provide a variety of risk insurance products that cover losses
and bad debts on exports.
 The ECGC also offers export credit insurance cover to banks and financial
institutions so that they can provide trade-risk coverage to exporters.
  The Corporation also offers overseas investment insurance to Indian companies
that are entering into international joint ventures, in the form of equity or loans

EXIM Bank (Export-Import Bank)

Export-Import Bank of India is a specialized financial institution, wholly
owned by Government of India, set up in 1982, for financing, facilitating and
promoting foreign trade of India.

EXIM Bank (Export-Import Bank) Role

1. Financing of export and import of goods and services both of India and of
outside India.

2. Providing finance for joint ventures in foreign countries.

3. Undertaking merchant banking functions of companies engaged in

foreign trade.

4. Providing technical and administrative assistance to the parties engaged

in export and import business.