Professional Documents
Culture Documents
Dicto Simpliciter-
http://www.youtube.com/watch?v=i0_wp5zyHqA
“There’s nothing I won’t do for my child” is a dicto simpliciter- because there are some things we will not
do, like this. We have to qualify what we mean.
assuming that because two things happened, the first one caused the second one
http://www.youtube.com/watch?v=PR_UYx4vSPs
What does laughter have to do with Volkswagen? Nothing. The implied point is that you will laugh a lot
if you are a Volkswagen owner. The two are not connected.
Bandwagon-
the claim, as evidence for an idea, that many people believe it, or used to believe it, or do it
http://www.youtube.com/watch?v=hashPaU7Dpk
This is a very cool baby. If you want to be cool and do what everyone else who is cool is doing, you will
use etrade.com to manage your portfolio.
Non Sequitur-
http://www.youtube.com/watch?v=RbZTQFHdw1w
Getting a possum instead of a dog will not save you as much money as being smart about your car
insurance premiums. This just “doesn’t follow.”
http://www.youtube.com/watch?v=H_LtwCtBEo4
What does eating tuna have to do with sucking in? It does not follow that if you eat tuna you will not
have to suck in to look sexy.
Poisoning the Well/Ad Hominem-
http://www.youtube.com/watch?v=PDT-LN5-Edw
Let’s be honest. If we’re going to talk about personal attacks, we need look no further than political ads.
There are lots to choose from.
http://www.youtube.com/watch?v=wZMZdQzoQgo&feature=related
If you were going to buy a radio by these guys, you would not have a zombie in your backseat. They
cannot prove this would happen, which is what they are suggesting.
False Analogy-
claiming that two situations are highly similar, when they aren't
http://www.youtube.com/watch?v=9SS1lGdB9XM
People who are happy with their car insurance provider are not remotely like bodybuilders directing
traffic. This is a false analogy because one has nothing to do with the other.
http://www.youtube.com/watch?v=FSIkjNaICsg
http://www.youtube.com/watch?v=leApAawSvkI
Who is this “they” Tebow is talking about? “They” obviously were wrong, as are many anonymous
authorities.
Straw Man-
http://www.youtube.com/watch?v=bZxs09eV-Vc
Romney isn’t going after Big Bird. Obama is making Romney look irrelevant and ridiculous, when what
Romney is saying is that he will cut our debt down in different ways than Obama would (PBS being
probably an off-the-top-of-his-head example).
Slippery Slope-
The fallacy here is the assumption that something is wrong because it is right next to something that
is wrong. Or, it is wrong because it could slide towards something that is wrong
http://www.youtube.com/watch?v=kIv3m2gMgUU
This would never happen. Could it? Yes. Slippery slope. Stupid, but funny.
Appeal to Fear-
saying an opponent must be wrong, because if he is right, then bad things would ensue
http://www.youtube.com/watch?v=kabPKfoJf8k
Do not speed or you will kill people and go to jail. So says this commercial, anyway. Scary.
http://www.youtube.com/watch?v=cCK6wQ0BoxI
These questions are silly and the answer is always “yes” in our heads, so we don’t stop to think whether
or not people who switch to Geico have cause to be happy—just that the answer to his first question is
the same as the answer to his last one.
using emotionally loaded words to sway the audience's sentiments instead of their minds
http://www.youtube.com/watch?v=26AMgycOWoU
Look at the Statue of Liberty, the American flag everywhere, Romney holding a baby. He is appealing to
your sense of patriotism and pathos.
http://www.youtube.com/watch?v=iH-KaEZ7uxs
Argument by Half-Truth-
Suppressing evidence that might support the other side. This is hard to detect, of course. You have to
ask questions.
http://www.youtube.com/watch?v=EJJL5dxgVaM
They aren’t telling you that this would more than likely get you fired. But their argument is that people
would come together to achieve a common goal, which is possible.
Appeal to Force-
http://www.youtube.com/watch?v=YRQyS_8sShw&feature=endscreen&NR=1
Darth Vader is forcing his friends to let him win. This is not logical. It’s “making” yourself right.
http://www.youtube.com/watch?v=X21mJh6j9i4
Hasty Generalization-
http://www.youtube.com/watch?v=LX-wYGK4ius
Just because this one woman’s marriage worked, it does not mean that it will work for everyone. As a
matter of fact, probably it wouldn’t work for very many women I know.
Contradictory Premises-
The premises of the argument contradict each other so there can be no argument
This commercial talks about having your cake and eating it too. You cannot have both. They say they
have both a fast car and a high performing one. Are they considered mutually exclusive? If they are,
this commercial is committing the fallacy of contradictory premises.
Red Herring-
this is sometimes used to avoid having to defend a claim, or to avoid making good on a promise. In
general, there is something you are not supposed to notice
http://www.youtube.com/watch?v=VbVa0cPAJ1g
This commercial even makes fun of itself by showing a “red herring” item on the shelf at the beginning.
What does Toy Story have to do with paying for something at the grocery store with a Visa card?
Absolutely nothing. They are distracting you from their real argument (which isn’t really apparent in this
commercial… why should we use Visa debit?) by making you think about Toy Story.
Argument by Question-
asking your opponent a question which does not have a snappy answer. (Or anyway, no snappy
answer that the audience has the background to understand.) Your opponent has a choice: he can
look weak or he can look long-winded.
http://www.youtube.com/watch?v=msfhJtJd1KA
Not necessarily an exact example of this fallacy, but it does show that interviewers can manipulate
(fairly or unfairly) the way their audience receives the guest. In politics, this is very important and
happens all the time. If they like the guy, they edit out the gum and the phone. If they don’t, they keep
it.
Ad Misericordiam/Appeal to Pity-
trying to make people feel sorry for one rather than using logic to sway them
http://www.youtube.com/watch?v=UQKk3PI-DW8
Heh.. well, this ad could be many things. But if we focus on the super robot’s argument that we can’t
fire him because his life will be terrible and he won’t be able to get another job, it’s a fallacy. The fact is
that he is hired to make quality products and he doesn’t. He should be fired if he can’t do his job,
especially since he’s a robot.