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  • Pengajian Perniagaan Kerja Kursus 2015 (Objektif)

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    Yew Seang
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    Pengajian Perniagaan Kerja Kursus 2015 (Objektif).docx

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    21 views1 page

    Pengajian Perniagaan Kerja Kursus 2015 (Objektif)

    Uploaded by

    Yew Seang

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    2.

    0 OBJEKTIF KAJIAN

    Kajian ini dijalankan untuk mencapai tiga objektif utama berkaitan campuran
    pemasaran yang dijalankan oleh Syarikat KFC Malaysia :

     2.1. Mengenalpasti campuran pemasaran produk Syarikat KFC Malaysia  


            berdasarkan kedalaman, kelebaran, klasifikasi dan atribut produk.

     2.2. Mengenalpasti kaedah campuran promosi yang digunakan oleh Syarikat


            KFC Malaysia.

     2.3. Mengenalpasti strategi penetapan harga umum dan harga produk baharu
            Syarikat KFC Malaysia.

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