LEAD G E N E R ATI O N

OVERVIE W
The BCCK provides lead generation services to companies looking to identify and approach qualified prospects
with a view to selling a product or service. Our business development professionals use a results-driven process
to identify and approach relevant decision-makers within a target company to both minimize time wasted on
unqualified leads and focus on those that have the best chance of generating business.

Each lead generation project is assigned a dedicated bilingual project manager and team in the market to take the
initiative forward.

PROCESS

Identify
The BCCK team first works with your company to fully understand your value
proposition in order to provide an effective initial pitch to target companies. The team
then puts together a list of potential companies in the market and this list is reviewed
thoroughly before moving to the approach phase.

Approach & Qualify

The BCCK then approaches companies on the long list and makes contact with
relevant decision-makers in each company with a view to arranging face-to-face
meetings. In this process, the Chamber also collects and communicates new and
insightful market information gleaned from conversations with target companies that
can help optimize the in-meeting pitch.

Meet
The BCCK can provide in-person visit support for your company during a market
visit to Korea, including interpretation during meetings. We highly recommend that
companies conduct a market visit to both develop the business relationships and
secure sales.

CAS E S T U DY
The BCCK worked with Cambridge Consultants, a leading UK supplier of innovative product development
engineering and technology consulting services, to identify key customers for its business in the Korean market.
We formed a project team and arranged meetings with high-level representatives at some of Korea’s largest
conglomerates that are leading the market in innovation. The BCCK’s lead generation activities have produced
a number of qualified prospects that will provide the basis for Cambridge Consultants’ making sales and
ultimately entering the market.

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