2.

CASE STUDY

To know more about the Capgemini E.L.I.T.E. program visit:

https://www.capgemini.com/in-en/elite-general-management-program
People matter, results count
 Retail Analytics
Case:
A retail business needs to stock its shelves to maintain traffic in its stores. The
retail stocking methods use comprehensive sales projections to stock the
products as the company needs at any given time. However, a spike in business
may result in the company being stuck with empty shelves and no quick way of
getting more product. Proper research, planning and coordination will help
protect against surges in demand due to seasonal or other factors. A beneficial
partnership means the company has accessible, real-time inventory data to
drive responsive sales and minimize bad purchasing decisions.
Retail industry has always faced the challenge on what items to make available
and in which stores. Retailers lose billions every year due to this. Some items
never get sold due to low demand and many times the demand for a particular
item would go up in a particular region but it would be out of stock
Capgemini would like to develop an Analytics based model for big retail chains
to understand this situation and help retailers plan better assortment and
inventory for each of their stores.
Project Challenge:
Candidates have to propose a model for which they may explore the following
and give their suggestions:
1. Identification of Data Sources
2. Data Processing Models
3. Reporting format
4. Dimensions of the Actionable Insights
5. Potential Challenges in the proposed system.
Candidates are required to include the following in their solutions:
1. Impact Level of the solution
2. Execution Plan for the retailers
3. Competitor Analysis

Note:
1. For the case study, candidates are required and encouraged to use
external research e.g. industry reports, new technologies, different
predictive analytics models in use, etc.
2. Entries will be evaluated on the analysis of the case problem, solution
logic and presentation
3. Sources must be mentioned clearly as part of the submission
4. Candidates need not dive deep into the technologies involved, but their
business implications