BLISS COFFEE

The coffee bar based on the bliss coffee is resolute to develop into an essential
and daily requirement of the local coffee lovers. It will be a place where one can
escape from his daily stressful life schedules and find comfort, friends as well as
books, all at a single space. The business plan of bliss coffee bar is purely based
on introducing coffee shop for the clients with free café and above all that they
will provide free books to their customers so that they can enjoy and relax
themselves. The basic idea behind this coffee bar is to serve the best coffee of
that area where the coffee will be admired with the pastries.

The company is planning to start this project on a 1000 square foot land which
will be best suited for a coffee shop situated in the central Noida. The company
believes in the welfare of the society and accomplishes it by supporting charity
and income of the people belonging to rural areas by adopting fair trade. The
company has also planned to support those farmers by using their coffee in the
coffee bar who cultivates the coffee by adopting sustainable manufacture, fair
trade and organic products.

Purpose:

For the operations of the initial year, the main objectives of the bliss coffee shop
are discussed below:

The main purpose of our coffee shop is to gave social and friendly
environment to the people.
The main purpose of our coffee shop is to gave social and friendly
environment to the people.

Key to success:

Our store will offer great quality customer service and a serene
environment.
A relaxing, upscale interior design.
 Employee training in order to be at pace with competitive scenario.
Gave special discount offer to our regular customer

Company Description
Bliss coffee is launching its first business plan in India. It will offer new style
of coffee shop in Noida where localities, teenagers and other people feel
relaxation in that environment.
Variety: No other coffee bars located in that particular location will able to
meet up the quality, taste and range of tea, smoothies, coffee drinks, juice,
cocoa and other products that Java culture does.
Location: bliss coffee will be located in the main section of Central Noida in
the centre of the entertainment and shopping hub of Noida (sector -18).
Expansion: This coffee bar is expected to be the first of a chain of the bliss
coffeehouses located in markets that have significant traffic by the store,
and main attraction point for the youth.

Bliss coffee concept:

At one time CONTESSA was the acknowledged quality automobile in India. After
that Mercedes-Benz was introduced and then Audi, with its superb product and
service approach. Bliss will be the first “Audi” of the coffeehouse chain industry,
offering a higher quality product and better quality service in an exceptional
environment.

Market Analysis
Bliss coffee launches a different coffee shop in growing market segment.

Bliss’s customer base in Noida is comprised of four target groups. These groups
are:

1. Students and Faculty

2. Teenagers
3. Office workers
 4. Others

Target Market Segment Strategy:

Bliss coffee will provide the relaxing atmosphere for those who generally drink
coffee. Our most of the clients will be college students and couples where they
can meet and also read books and pass their time without paying any extra
amount.

Organization and Management

Organization: the design of the organizational entity, its structure, vision and
mission, and decision making organs.

Management: the processes/procedures and systems of the organization that

ensure that the organization efficiently uses its available resources to achieve its
aims and objectives.

Management Team:

A full-time manager is appointed to supervise the day round activities. The

responsibilities of manager is to administer the staff, developing a marketing
strategy, handling the suppliers, fulfilling various other every day managerial
duties and organizing inventory. We believe that we have chosen the best suited
person for the job.

The five key elements necessary for the sustainability of our organization are as
follows:

Key Element Contributing Key Factor

Strategy Vision and Mission

Strategy Formulation

Control
Autonomy Legal entity

External Communication
Operational Management Operational

Planning

Leadership

Staffing

Organizing

Communication

Controlling

Finance Management

Ethics and Integrity

Business Services provided

Training provided
 Information dissemination and marketing

Public relations and networking

Expertise Knowledge Management
Service or Product Line
Java Culture will offer the best coffee and maintain high quality which will further
attract the customers. It also offers pastries, snacks and sandwiches. The lists will
be available in a clearly drafted menu card.

Product Description:
The organization highly specialized not only in beverages like coffee, tea and juice
etc. but also in eatables such as chocolates and snacks.
We are not bounding ourselves to specific product but strive to provide
customers with many options as wide range of variety under one roof.

Services:
We offer special discounts on any day of the week.
We also offer combo deals.
We have provided Wi-Fi connectivity.
We provide gifts to our regular customer on festive seasons.

Marketing and Sales

The Organization is focusing on Customer oriented marketing strategy as how to
attract new customers and encouraging the existing clients to demand for more.

Competitive Edge:
Our competitive edge, compared to the other coffeehouses in Noida includes the
following:

A significantly higher quality, better tasting coffee product.

Our current location can arguably be considered the best in the market.
 We have various drinks which can be served as a substitute for people who don’t
drink coffee. These alternatives are tea, shakes, juice and squashes.

Who is our competition?

Bliss coffee’s direct competitors will be other coffee bars located in Noida city. These
include Starbucks, Cafe Roma, The UO Bookstore, and other Food service
establishments that offer coffee. Starbucks will definitely be one of the major
competitors because of its strong financial position and established marketing and
operational practices. However, despite of Starbuck's entrenched market position, many
customers favor smaller, independent establishments that offer cozy atmosphere and
good coffee at affordable prices. Cafe Roma is a good example of such competition. We
estimate that Starbucks holds approximately 35% market share in that neighborhood,
Cafe Roma appeals to 25% of customers, The UO Bookstore caters to another 10%, with
the remaining market share split among other establishments. Bliss coffee will position
itself as a unique coffee bar that not only offers the best tasting coffee and pastries but
also provides home-like, cozy and comfortable environment, which established
corporate establishments lack. We will cater to customers' bodies and minds, which will
help us grow our market share in this competitive market.

Sales Strategy:
Our sales strategy includes:

Recruiting dynamic sales force that can know and satisfy customer needs. There
are various practices that need to be carried out to offer best of quality.
Always indulge in a) reduce customer waiting time, and b) create efficient
product ordering
Sell coffee, gift baskets on our website
Establish coffee service at local businesses
Adopting various marketing strategy like discount to key groups, selling cards etc
Create an online feedback program

Sales Forecast:
We are assuming that in first year, our per day customer will be 150 and within a year it
will increase by approximately double of the first year.
Marketing strategy:
Our strategy will be to offer a high quality product and superb service in a superior
environment.

Launch Marketing:
Launch marketing leads to awareness amongst masses, various techniques establish
organization’s brand images are as follows:

Emails
Local Electronic Media
Local Print Media
Packaging
Superior location

Funding Request
As our sole proprietorship business is on its initial stage and it’s a small scale business, so
I will utilize my fix deposits and savings for the business. And can borrow from friends
and relatives.

For further expansion I will utilize the profits in the long run.

Financial Projection
The Company is placing itself in market as setback to the risk which is primarily due to
liquidity. The company maintains the liquidity as the debt to be cleared at the month end
and no credit sale. The Company’s investment structure enables the company to maintain
good liquidity.

Projected Cash Flow:

As the chart of java culture America projects, organization will enjoy good cash flow,
this leads to meets debt on as and when basis and not only that, but it will be in a better
position to meet future uncertainties.