I.

Introduction
Thirst Aid water refilling station is a licensed and standard water refill station selling for
profit either wholesale or retail of water placed in refillable water containers or in customer’s
containers. The company plans to establish a standard water refill station in Balingoan and in the
nearby municipalities throughout Misamis Oriental that will become the number one choice for
households and offices.
Thirst Aid aims to build a standard and excellent water refill station that in our own
capacity will favourably compete in the market. We want to build a water refill station business
that will be listed amongst the top water refill station brands in Misamis Oriental.
The Company
Thirst Aid is located in front Balingoan Integrated Bus Terminal. It is going to supply
treated water to household and offices.
The company intends to hire 2 full time water refilling attendants to handle customer
service and day to day operations.

Products and Services

Thirst Aid offers an alternative source of drinking water supply, water placed in a
refillable water containers or in customers’ containers in a refilling station.
The Market
The demand at the water refilling stations – water stores that sell purified water – is now
increasing. The quality of purified water conforms with the national standards for drinking water
and is even better than the quality of water produced by traditional water supply systems in terms
of removed impurities.
Thirst Aid wants to establish a large regular customer base, and therefore concentrate its
business and marketing on local residents and offices which will be its target market. This will
establish a healthy, consistent revenue base to ensure stability of the business.
 MARKETING PLAN
A. Product Description
Thirst refilling station provides the service of ion exchange portable tanks. This is the
process of purifying water for industrial purposes. Bluewaters will take advantage of an
unsatisfied market need for segregated resin regeneration on a portable basis. The company will
primarily focus its marketing strategies on offering segregated regeneration services to the
untapped market of customers who require high-quality regeneration for their deionized (DI)
water treatment facilities. The facility that Bluewaters will utilize is located in Balingoan,
Misamis Oriental and is already in limited production. Full production will begin at the end of
September, with sales growing gradually to near capacity by the end of the first year, with very
healthy gross sales in the first year, and increasing in the second and third years.
B. Target Market
When it comes to selling treated water, there is indeed a wide range of available customers.
In essence, our target market can’t be restricted to just a group of people, but all those who
resides in our target market can’t be restricted to just a group of people, but all those who resides
in our target market locations. In view of that, we have conducted our market research and we
have ideas of what our target market would be expecting from us.

C. Demand and Supply Analysis

1. The graph below summarizes the total market potential for the Thirst Aid

Refilling station in Balingoan

Sales

10%

15% Households
Offices
50% Stores
Other
25%
 2. Observation Results

Competitor Analysis

Daily Demand and Market Share of Competitor

Competito Monda Tuesda Wednesda Thursda Frida Tota Marke

r y y y y y l t
Share

H2O4U 95 90 88 84 80 437 100%

Demand per Month of Competitors

Demand per Month of Product

D. Sales Projection

MONTH Number of Units to be sold Monthly Monthly Sales

Selling Days per day Volume to be
produced

June 20 65 1300 Php15,600.00

July 18 80 1440 Php17,280.00
August 21 80 1680 Php20,160.00
September 20 80 1600 Php19,200.00
October 20 80 1600 Php19,200.00
November 18 80 1440 Php17,280.00
December 18 80 1440 Php17,280.00
January 22 80 1760 Php21, 120.00
February 17 80 1360 Php16,320.00
 March 20 80 1600 Php19,200

E. Marketing Mix
1. Product

2. Price

3. Place

4. Promotion
MONTH Marketing Strategies Description
JUNE Bottoms up (free Drinks) The company will provide free drinks for
the first week of operation. Only 1 drinks
per purchase. No refill. Promo runs three
days.

Company Uniform The company uniform is one of the things

that will make our customer acknowledge
our credibility.

Flyers This will provide the company’s

information such as Facebook page, contact
number, location, products, prices, and
operating hours.

JULY Nutri Week Treat The company will have a mascot named as
“Veggie Mon” , and have a chance to take a
photo with the company’s standee (mini
man size vegetable figure)

AUGUST Tongue Twister Roulette The company will celebrate in the “Buwan
ng Wika”. A willing customer can
participate in the roulette game and recite
the tongue twister correctly, 1 trial only.
Winner will receive the company’s
customized ballpen.

SEPTEMBER Loyalty Card
The company will give stamp cards, that 10
stamps are needed to be completed by the
customer. Stamp is given every purchase,
only 1 stamp per day is allowed, and valid
until 12 days only.

OCTOBER Suggestion Box This will help the company to address our
customer’s concern.

NOVEMBER Halloween design for the In the Halloween, the company will
mobile decorate, and give a scary feeling in our
mobile.

DECEMBER Christmas design for the The company will put Christmas decors in
mobile. the mobile in accordance to the season.

JANUARY Souvenir (wallet size This will serve as a token of appreciation

calendar) and build a stronger relationship with our
clients. It is New Year and it’s good to start
the year to give something back to our
valued customer.

FEBRUARY Guess the Missing Word The company will provide an exciting treat
 Activity activity by guessing the missing word in a
famous love quotes or lines. The customer
will pick the word in the fish bowl lottery.
(ex. I LOVE ________. Ans. YOU. The
winner will receive a delicious chocolate.

PRODUCTION PLAN
A. Operation Process

WATER REFILLING MATERIALS TOOLS USED LABOR TIME

PROCESS

1. The water first Plastics Cups Big Blue Filter Front 45

passes through the 1st Floucon (Coarse Sediment Liner minutes
stage which makes up a Cups Seal Filtration)
course gravel that traps Cups Triple-O Delivery
slid particles of about Nipple Ozonation System Man
Dishwashing (Disinfection &
100 micron
soap Filtration)
2. Consist of sand Brush 20” Big Blue
filters that removes Containers Series ( Sediment
sediment of 50 micron Caustic Soda Filtration)
ratings Multi-Pure System
3. A water softener is – SCB
used Technology
4. Demineralisation Ozonation
removes unwanted Taste and Odor
minerals (through Polish Filter
reverse osmosis or Ultraviolet
distillation). Disinfecting Unit
5. Water received in
storage tanks is
monitored on a daily
basis.
6. Selected minerals are
added to cater to
consumer taste
preferences.
7. Pharmaceutical
grade micro-filtration
removes particles as
small as 0.2 microns. It
is also capable of
removing potential
microbiological
contaminants. This is
monitored on an hourly
basis.
8. Ultra-violet filtration
provides additional
product disinfection.
This is monitored on an
hourly basis.
9. Ozone disinfection is
the third disinfection
step (steps 7-9), using a
highly reactive form of
oxygen. This is
monitored on an hourly
basis.
10. The filling room is
highly sanitary to
ensure bottling is
conducted in a
microbiologically
controlled environment.
It is continuously
monitored and
controlled.
11. Packaging quality
assurance is conducted
by human inspection
and the latest in modern
equipment designed to
ensure the removal of
any packaging defects.
12. Line sanitation
includes automated
cleaning equipment to
ensure maximum
cleanliness,
effectiveness and
control
B. Production Schedule

MONTH Number of Units to be Sold Monthly Monthly Sales

Selling Days Volume to be
produced

June 20 65 1300 Php15,600.00

July 18 80 1440 Php17,280.00
August 21 80 1680 Php20,160.00
September 20 80 1600 Php19,200.00
October 20 80 1600 Php19,200.00
November 18 80 1440 Php17,280.00
December 18 80 1440 Php17,280.00
January 22 80 1760 Php21, 120.00
February 17 80 1360 Php16,320.00

C. Labor Requirement

POSITION RESPONSIBILITIES QUALIFICATION

FRONTLINER/PUMP Responsible for selling and Has the experience in

OPERATORS refilling water for water refilling
customers as requested

CLEANERS Responsible for handing Has the same experience in

core services that revolve the field for at least 1 year
around the tanks, water,
containers, and reservoirs
cleaning, equipment
cleaning and maintenance,
chemical adjustments and
other cleaning services.
C. Machinery/Equipment Requirement

EQUIPME USES DESCRIPTION

NT
Big Blue Coarse Sediment Pentair Pentek Big Blue and Big Black
Filter Filtration Heavy Duty Filter (
- Large capacity
filtration,
including high-
flow and heavy
sediment
applications

Triple-O Disinfection and Triple O Ozone System- 110V (1499

Ozonation Filtration USD)
System - Aerate water (https://www.qualitywatertreatment.co
tank with tiny m/product/triple-o-ozone-system/
ozone saturated
bubbles which
oxidize and kill
many of the
impunities in
well water.
-

20” Big Sediment Filtration Pentair Pentek Big Blue

Blue Series (http://waterpurification.pentair.com/e
n-US/product/heavy-duty/big-blue/)
Multi Pure SCB Technology Multipure's Aquaperform
System (http://www.multipure.com/aquaperfo
rm.html)
Ozonation Disinfection and (436.50 USD)
oxidation Ozotech OZ2PCS-V/SW 200mg/hr PCS
Generator Series
Taste and
Odor
Polish
Filter
Ultraviolet Ultraviolet Disinfection Pura UV-20 / two stage Ultra Violet
Disinfectin Light System
g Unit (28,500 PHP)
 Supplies

Caps Seal A tool use to remove Sato (kaking)

the outer skin
(unwanted skin) or peel
of certain vegetables.

Caps Used for mixing and Cleaver-Dong Zhu

spreading things in (Kaking)
cooking the ingredients.

Nipple A kitchen tool used to Yacli Kitchenware measuring cup

measure the volume of (Ororama)
liquid bulk solid
cooking ingredients.

Dishwashi Used to measure an Lucky Star (Kaking)

ng Soup amount of an
ingredient, either liquid
or Solid.

Brush
Empty
Bottles 6
Gallons
Caustic
Soda

D. Raw Materials Requirement

INGREDIENTS USES DESCRIPTION

Water
Main ingredient for Pinakbet 1 Piece (Cogon Market)

D. Plant Factory Location

 MUST- TLE Laboratory Kitchen

E. Waste Disposal System

The company will exercise proper waste disposal by providing trash bins

attached from our mobile. These will help customers to properly segregate their

trash without going too far. The person in-charge or on-duty will check time to

time the disposal area to observe proper sanitary.

F. Quality Control System

Cleanliness and quality check upon the site:

a. The proper usage of cleaning and sanitizing techniques and strategies.

b. Observe proper personnel hygiene and sanitary practices.

c. Washing and sanitizing of tools and equipment before and after use.

d. Food materials and ingredients shall be stored, handled transported and kept

so as to protect them from spoilage, contamination, disease, and

unwholesomeness.

Quality of Main Ingredients Used:

Procedure Qualified Unqualified

Refilling of Water Purified Drinking Water Waste Water

Cooking of ingredients Chopsuey Overcooked of vegetables

Texture must be lumpy and dried up
Cooking of ingredients Japanese Taoshi Overcooked of vegetables
Deep fry the Tofu and shrimps ,shrimps and Tofu
Cooking of Rice Well washed preferred rice Presence of undesirable
(white) objects (stones and
unpeeled grains)
Machinery / Equipment

Item Qualified Unqualified

Big Blue Filter
Triple-O Ozonation System
20” Big Blue Series
Multi-Pure System
Ozonation
Taste and Odor Polish Filter
Ultraviolet Disinfecting Unit
Heat Gun
Sharpened Stained and rusted
Plastic/ wooden Clean Visible stained/ dirt
Stainless and firm Stained/ fragile
handle
Visible labels with Unclear Labels/colored
handle measuring cups
Labeled with different Stained
sizes
Stainless, non-stick Stained and rusted
Stainless with two Stained and rusted
burner
Stainless Stained and rusted

Raw Materials

Item Qualified Unqualified

Water Purified Drinking Water Waste Water

Quality Control during Production Process:

Pre-Production Process

 Knives, Chopping Boards, Spatula, Measuring cups and Measuring Spoons should

be sanitized.

 Storage of raw materials should be clean and no awful smell.

 Vegetables and meats should be washed by flowing water before peeling and

chopping.

 Pan and stove should be cleaned before used for cooking.

During Production Process

 The cook and the assistants (peeler/chopper) must observe proper dress code use of

hairnets and aprons to avoid food contamination.

 Vegetable peeling and chopping must be properly handled and segregated in

disposal system.

 The cooked products must be placed in a clean container to be delivered in the

mobile store.

Post Production Process

 All materials used must be gathered and properly washed

 Left ingredient and seasoning must be stored properly away from contamination

 Checking of ingredients near spoilage and disposal must be observed

G. Production Cost
1. Total Production Cost per Year

Pakbet Ilokano
NOVEMBE JANUAR
    JUNE JULY AUGUST SEPTEMBER OCTOBER R DECEMBER Y FEBUARY  
    18 25 22.5 24 9 21 15 22 23  
Direct Materials 16.12 4,351.32 8,058.00 7,252.20 7,735.68 2,900.88 6,768.72 4,834.80 7,091.04 7,413.36
Direct Labor 1.50 405.00 750.00 675.00 720.00 270.00 630.00 450.00 660.00 690.00

Manufacturing 1.00 270.00 500.00 450.00 480.00 180.00 420.00 300.00 440.00 460.00
 Overhead
Total Cost of
Goods
Manufactured   5,026.32 9,308.00 8,377.20 8,935.68 3,350.88 7,818.72 5,584.80 8,191.04 8,563.36 65,156.00

2. Production Cost per Unit

Pakbet Ilokano

Direct Materials Ml/grams/pieces Price Ml/grams/pieces Used Per Price per unit
Unit
Rice 5 kg 175 100g 3.50
Okra 500 g 14 25g 0.70
Egg Plant 500 g 19 25g 0.95
Bitter Melon 500 g 25 25g 1.25
Pork Belly 1 kg 190 10g 1.90
Chicharon 75 g 20 1g 0.27
Bagoong 150.95 g 12 ½ tbs 0.04
Onion 100 g 7 5g 0.35
Tomato 250 g 9.50 5g 0.19
Garlic 100g 8.00 5g 0.40
Straw 250g 7 25g 0.70
Ginger 100g 8.00 5g 0.40
Oil 250g 14 1 tbs 0.06
Oyster Sauce 30g 5 1 tbs 0.17
Magic Sarap 96g 32.20 1g 0.34
Water 1 liter 15 100 ml 1.50
Kalabasa 1000g 15 30g 0.45
Cup 12 pcs 30 1 pc 2.50
Spork 1 PK 16 1 PC O.45
Total Direct
Materials 16.12

Direct Labor
Cook 0.50 0.50
Peeler 0.50 0.50
Chopper 0.50 0.50
Total Direct Labor
1.50

Overhead
Gasul 11 kg 900 1.00
TOTAL
OVERHEAD 1.00
Total Production
Cost Per UNIT 18.62
MARK-UP 55.75%
10.38
SELLING PRICE
PER UNIT 29.00
 FINANCIAL PLAN
A. Total Project Cost
Pre-operating Expenses
Permit and Licenses Php 1,000.00
Equipment Php 3,995.00
Tools and Supplies Php 339.00 Php
5,334.00

Marketing Expenses Php

2,666.25
Production Expenses
Php191,749.92
Administrative Expenses Php
4,311.00

_____________________
TOTAL PROJECT COST
Php204,061.17

B. Sources of Financing
Initial capital of Php 35,000. 00

C. Projected Financial Statements

D. Profitability Indices
 1. ROI

JUNE JULY AUGUST

3,975.32-3,888.89*100 13,590.69-3,888.89*100 12,159.69-3,888.89*100

3,888.89 3,888.89 3,888.89
=2.22% =249.47% =212.68%

SEPTEMBER OCTOBER NOVEMBER

13,059.89-3,888.89*100 4,302.89 -3,888.89*100 11,256.49 -3,888.89*100

3,888.89 3,888.89 3,888.89
=235.83% =10.65% =2.22%

DECEMBER JANUARY FEBRUARY

7,751.69 -3,888.89*100 11,410.29 -3,888.89*100 12,370.09 -3,888.89*100

3,888.89 3,888.89 3,888.89
=2.22% =2.22% =2.22%

2. Break-even Point

BEP in Units BEP in Sales

June Pinakbet 387.67 Php 13,568.45
Chopsuey 425.32 Php 14,886.20
Taoshi 398.62 Php 13,951.70
July Pinakbet 387.67 Php 13,568.45
Chopsuey 425.32 Php 14,886.20
Taoshi 398.62 Php 13,951.70
August Pinakbet 387.67 Php 13,568.45
Chopsuey 425.32 Php 14,886.20
Taoshi 398.62 Php 13,951.70
September Pinakbet 387.67 Php 13,568.45
Chopsuey 425.32 Php 14,886.20
Taoshi 398.62 Php 13,951.70
October Pinakbet 387.67 Php 13,568.45
 Chopsuey 425.32 Php 14,886.20
Taoshi 398.67 Php 13,951.70
November Pinakbet 387.67 Php 13,568.45
Chopsuey 425.32 Php 14,886.20
Taoshi 398.62 Php 13,951.70
December Pinakbet 387.67 Php 13,568.45
Chopsuey 425.32 Php 14,886.20
Taoshi 398.67 Php 13,951.70
January Pinakbet 387.67 Php 13,568.45
Chopsuey 425.32 Php 14,886.20
Taoshi 398.62 Php 13,951.70
February Pinakbet 387.67 Php 13,568.45
Chopsuey 425.32 Php 14,886.20
Taoshi 398.62 Php 13,951.70

1. Stage 1. The water first passes through the 1st stage which makes up of a course gravel that
traps solid particles of about 100 micron.
2. Stage 2 Consist of sand filters that removes sediment of 50 micron ratings.
3. Stage 3. Consist of fine sand that eliminates solid particles of 25 micron
4. Stage 4 Consist of fine clear slit that eliminates solid particles down to 5 micron.
2nd Unit Multi Media Carbon Process
5. Stage 5 Makes use of a lignite carbon that removes foul taste and odor.
6. Makes use of bituminous carbon that eliminates yellowish and brownish discoloration brought
by inorganic contaminants.
7. Stage 7. Makes use of granular activated carbon (GAC) as the last multi media carbon stage.
This stage is where the water undergoes longer contact time with the carbon to eliminate other
contaminants that might cause foul smell or taste.
3rd Unit Water conditioning and softening process
8. Stage 8 Makes use of resin beads that attract mineral contents that convert hard water to soft
water.
9. Makes use of ion exchange beads to condition awter by extracting the organic and inorganic
chemicals present in the water.
10. Stage 10 Makes use of another carbon that eliminates any ferrous iron (dissolved iron) in
water.
11. Stage 11 Makes use of fine gravel that serves as sieve which eliminates any reside that might
come out during regeneration time. This is cleansing agent.
4th Unit Ultra Micron Process
Consists of a one 1 big blue housing that includes 1 micron cartridge that eliminates any
microscopic residue that might got to the reverse osmosis membrane. This stage stands as a
protection for the membrane. This stage stands as a protection for membrane against premature
clogging.
5th Unit Reverse Osmosis
Stage 13 It is the most important system in any water filtration and purification process This
makes use of a reverse osmosis equipment which has semi=permeable membrane that only
allows pure water to pass through and pushes the unpure water out of the system to the reverse
side or the reject drain line
6th Unit Polishing Process
Stage 14 Includes one (1) big blue housing that consists of a carbon cartridge that serves as a
polishing stage to make the water crystal clear and shiny.
7th Unit Anti-microbial process
Stage 15 This stage eliminates cyst microorganism that has a very thick cell wall where micron
rating of a and has very which cell wall where UV light sometimes cannot penetrate however a
micron rating of 0.5 will eliminate such kind of micro organisms. Cyst causes diarrhea and
gastro enteritis.