THE NATURE AND STUCTURE OF THE MARKETING INDUSTRY

Research
Suppliers

Internal External

Marketing
Research
Industry Other

Full service Limited Services Management Integrated

consultancy marketing
agency

Syndicat Standardis Customis Intern Field Codin Analytic Data List

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1. Research suppliers
These can be individuals or organizations that provide information to organisations.
2. Internal source
This is a source of information within an organisation e.g sales records etc.
3. External source
This is a source of information outside the organisation e.g Government ministries
4. Full services
These offers all the marketing research services to clients e. g conducting research, etc.
5. Limited Services
These offer selected areas of marketing research.
6. Management Consultancy
These undertake a variety of tasks on a smaller scale and such people can be ex-employees
of an organisation.
7. Integrated marketing agency
 These have the ability to carry out research in a holistic way by carrying out all the marketing
research activities.
8.