Indian Institute of Management Nagpur

Supply Chain Management Course Outline

PGP Elective

2020-21: Term IV Credits: 3

Faculty: Prakash Awasthy (prakash@iimnagpur.ac.in)

Course Description & Objectives

Supply Chain Management (SCM) deals with the entire process of flow of material, money or
information between the producer and user.This course covers some important SCM issues
such as sourcing, matching demand with supply, transportation and coordination. In recent
past, firms have started considering SCM as a source of competitive advantage. The objective
of the course is to develop an understanding of importance of Supply Chain in a firm and to
provide students with tools by which they can analyze issues pertaining to supply chain
management.

Session-wise Schedule
Session Date TOPICS
Module I: Matching Demand and Supply
1 Introduction to supply chain, three phases- Strategy or design,
planning and operation, Push and Pull systems, Efficient and
responsive supply chains, Drivers of supply chain performance
Case: Necanko
Read: Chapter 1, 2and3
2 Managing, predictable variability, economies of scale, Review
of inventory models,
Read: Chapter 9 and 10
3 Managing uncertainty, Inventory pooling, long-tail
Case: Hamptonshire
Read: Chapter 11 and 12
4 Forecasting, Impact of improving forecast on performance
measures, Aggregate planning in supply chain- review of level,
chase and mixed strategies, addressing predictable variability
Read: Chapter 7, 8 and 9
Making Supply Meet Demand
5 Forecasting and planning issues in supply chain, uniqueness of
issues pertaining to short-life-cycle fashion goods
Read: Rapid-Fire Fulfilment
Case: Wills Lifestyle
Session Date TOPICS
6 Coordination issues in supply chain, impact of lack of
coordination, achieving coordination, Bullwhip effect- causes,
ways of dealing with it; Vendor managed inventory
Read: Chapter 17
The Bullwhip Effect in Supply Chains
Case: Barilla SpA
Module II: Sourcing and Supply Management
7 Role of sourcing, Make or buy, importance of requirement
uncertainty and shared requirement, supplier assessment,
Sourcing strategy, backward integration
Read: Chapter 14
Case: Bergerac
8 Contracts- Purchase contract, revenue sharing contract,
Quantity flexibility contract, option contract
Case: Konys
9 Global supply chain management simulation game Discussion
Service supply chain
Case: Movie Rental Business
10 Procurement, Pricing model in procurement, Auction versus
Fixed price
Read: Chapter 15
11 Reverse auctions-competitive bidding, Re-sourcing
Case: Casturn Systems
12 Service Outsourcing, Customer-Supplier partnership, Service
Contracts
Case: Bharti Airtel
Module III: Supply chain Network Design
13 Facility location, Comparison of geographic locations of
manufacturing facility- off-shoring, near-shoring, on-shoring
Read: Chapter 5
Case: Polaris
14 Transportation network, tailored transportation, Hub and
Spoke versus Direct route
Read: Chapter 13
Module IV: Integrative Applications
15 Revenue management in services, Pricing and revenue
management for perishable assets
Read: Chapter 15
16 E-business, E-Tailing business model, challenges in developing
E-Tailing
Case: Flipkart: Transitioning a marketplace model
17 Technological innovation and transformation of Global Supply
chain
Case: Blockchain
18 Responsible supply chain, cost of reducing emission,
Case: DHL Supply chain
 Session Date TOPICS
19-20 Project presentations and course wrap-up

Text Book
Supply chain Management- Strategy, Planning, and Operation Sunil Chopra, Peter Meindl, D
V Kalra7th edition, Pearson

Attendance Policy: PGP Attendance Policy would be applicable. However, students are
strongly encouraged to attend all sessions as most of the learning happens during class
sessions.

Instructions on timelines for group formation and group work:

Case Analysis: Each group [to be declared before second session] has been assigned three
cases for submitting analysis and making presentation in class. These are due by 6 am of the
day the cases are scheduled for discussion. The soft copy submission of case analysis should
not exceed 5 pages (including exhibits) and should be uploaded on Moodle. The files should
be titled as “<Group number><space><Case title>”. Following is the list of cases that require
a submission. Allocation of cases to groups will be done before second session.

 Cases (Require submission)

Hamptonshire
Wills Lifestyle
Barilla
Bergerac
Konys
Movie Rental Business
Bharti Airtel
Polaris
DHL Supply chain

Project Guidelines

To be explained in class.

Global SCM simulation game Guidelines

The link for the simulation will be provided before session 3. All the students should be
registered on HBS website before Session 5. The score in the Global SCM simulation will be a
function of profit, board members’ rating and justification of the decision taken.
Evaluation Plan

Case submission 20 points

Global SCM Simulation game 20 points
Project 20 points
End-term Examination 40 points
Total 100 points