BCG: Vajiram

Stars (high MS ,high GR) Questions mark(low MS, high GR)

2
6 3
8 4
10 9

Cows (high MS , low GR) Dogs (low MS low GR)

1(a)
9

Not involved in: 1(b), 7,11,12,13

1. Vajiram is strong in classes, optional subject classes, course material so it has high
market share, in these high growth portfolios.
2. But it doesn’t have good base in any Test series. Test series is high growth area with
vision IAS institute having more than 50% share. Growth is high in current affairs
because though students subscribe to old famous current affair modules of institutes
existing since decades or internet is flooded with exclusive current affairs modules,
there is high level of uncertainty in final exam paper. so students buy different
materials in market. But vajiram’s Current affairs material isn’t upto mark thus has
low market share.
3. Around 3000 students are selected across India for interview round. Though 3000
students isn’t great number, Vajiram is the most chosen firm for interview guidance.
Therefore in Cow in matrix.
4. Prelims offline test series is not a growing portfolio and Vajiram is not popular in
these. Students buy prelims papers Xerox and do home practice than paying around
6000 for test.
BCG: unacademy
Stars (high MS ,high GR) Questions mark (low MS, high GR)

1(b) 2
7 3
11 9

Cows (high MS , low GR) Dogs(low MS low GR)

BCG: relative market share

Not involved in: 1(a); 4; 5; 6; 10; 12; 13

Unacademy:

1. Online tests,classes are USP for unacademy. and is in star quadrant.

2. Test series for mains is high growth area and unacademy is lagging behind badly in
this because unlike teaching, evaluation requires expertise in subject. Current affairs
are another area with growth protects and its low share.

Analysis:

i. UNACADEMY strategically chose to venture into only high growth areas.

ii. Vajiram chose be a brand with many portfolios. It is ignoring power of going online.
 Namma IAS Institute: expected BCG matrix:

After analysis, we Chose high growth portfolios and those not touched, minimally introduced by
others.ex: pendrive scheme for fresher, inbuilt reading room. We chose are main business as
offline classes and added online capability.

Star: ?:
Offline + online classes , Tests-online
Course material with frequent updating Reading room facility
Pendrive scheme

Cow: Dog:

Focal Requirement: experienced teachers.

PORTFOLIOS:

1. Test series: 2. Test 3. Test 4. Test 5. Mock 6. Class 7. Live

prelims series: series : series : Interview class
a. Offline mains essay , optional
b. online ethics
GS1 to 4

8. Course 9. Current 10. Optional 11. Optional 12. Buy our pen 13. Reading room
material affairs classes classes drive: provision
live basics freshers