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 Started in a college where he is an alumni.

 set free CAT paper.


 That college has personality development session.
 collected some 50rs in 1995 yr.
 one new centre opening up in different parts of country overnight.very competitive.
Entire line is full of coaching centres.cat,gre, etc.
 point of differentiation: this sector is entrepreneurship friendly.anybody can start with
virtually nothing.however things bcm diffivult in stage2 or stage 3 . its not easy in todays
competition to build up 150cr coaching business . point of differentiation comes here.
BRAND. Creating brand with minimal investment. Get best people to work for you and
tough thing is he himself can be a entrepreneur. tough one would be How do you attract
ppl.
 Evolved from mom and pop delievery kind of model to more standardized with
uniformly high content levels and high quality in delivery that can be done only using
technology.
 Vocational trainings, rural education, partenership with govt./pvt.
 Online lectures. Online student info system. To monitor himself , self test.
 Technology ex: virtual chemistry lab.
 VOIP classes.
 Revenues: test=70%
 Vocational=20
 Mainline edu=10%

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