PROJECT CHARTER

‘PARICHAY’
Define and formulate advertising and brand promotion
strategies for Cofiser Consultants Pvt. Ltd.

Under the guidance of By:

DEI, Dayalbagh

BACKGROUND TO THE PROJECT

……………………
PURPOSE OF THE PROJECT :
THE COMPANY CAN EXPAND OR EXPLORE NEW MARKETS.
ITWILL HELPFUL IN MEETING THE FORCES OF COMPETITION PREVALENT IN THE
MARKET.
REPEATED ADVERTISING CAN BRING MORE REPUTATION FOR THE COMPANY AND
ENHANCES GOODWILL FOR THE CONCERN.
OBJECTIVE
THE PRIMARY OBJECTIVE OF THIS PROJECT IS MARKET PROMOTION. THROUGH THE USE
OF APPROPRIATE MEANS OF MARKET PROMOTION, SUCH AS ADVERTISING, SALES
PROMOTION, PERSONAL SELLING, AND SO FORTH, THE COMPANY CAN STIMULATE
DEMAND FOR THE SERVICES.
FOCUSING ON TAKE OVER NEW PROJECTS FROM THE MARKET
TAKE OVER SIMILAR PROJECTS WE ARE WORKING ON (LIKE, WE CAN TAKE AUDIT OF
DISCOUNT SCHEMES OF OTHER COMPANIES AS WE ARE DOING IT FOR AKZONOBEL)
ATTRACT AND AWARE NEW CUSTOMERS AND BUSINESSES

IMPORTANCE OF THE PROJECT TO XYZ

➢ An effective induction helps a new employee feel assured and comfortable in
the new environment, which is critical for early uptake in the new role and
ensure his emotional association for better alignment .
➢ A new entrant should culturally fit in an organisation and interaction at this
stage shapes an individual's disposition and outlook for work and motivation
levels.
➢ An induction program would help the new employee grow within the
organisation and inculcate in the employee, more confidence to progress,
which in turn helps reduce the attrition rate within the organisation
➢ It is during induction that a new employee gets to know about the
organisation's employment philosophy, culture and values along with key
business processes and his responsibilities.
➢ The importance of induction cannot be underestimated, especially in the
 knowledge intensive pharma sector, where technical knowledge is critical to
the survival of an employee. Such programme is all the more important for
PCB because employees have to get accustomed not just to the key processes
but also to the quality philosophy in terms of compliance and quality
management systems.
➢ Trainees utilize their time productively during the induction period and
feels proud of the organisation
METHODOLOGY
➢ Understanding the expectations of the management and the R&D department
from the project and the research trainees by interviewing the concerned
people of the Functional area in the plant as well as the corporate office
➢ Research and collect the best induction practices in Pahrma Industry
➢ Formulating a comprehensive Research Trainee Program Module based upon
these expectations which would be implemented during the orientation of the
Research Trainees
RESOURCES REQUIRED :
Manpower Nil Financial : Rs 5000/- for local travel expense
TIME LINE 1st June to 1st December 217 ( activity list will be given in next 3
days )

DELIVERABLES
➢ Manual on Induction for Research Trainees
➢ Research Trainee Induction Plan for the year

Submitted by approved by