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  • Xiaomi DBC

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    Sai Swaroop Mandal
    48 views3 pages
    Xiaomi needed to enter international markets to escape fierce price competition in China and continue rapid growth. It first expanded to Hong Kong, Taiwan, and India in South Asia due to their proximity and cultural similarities to China. Xiaomi utilized its own delivery and easy payment models with a full product range and short lead times to successfully enter Southeast Asian countries like Malaysia and Indonesia as well. Now facing a trust crisis, Xiaomi's CEO Jun Lei must make choices to regain customer confidence.

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    Xiaomi needed to enter international markets to escape fierce price competition in China and continue rapid growth. It first expanded to Hong Kong, Taiwan, and India in South Asia due to their proximity and cultural similarities to China. Xiaomi utilized its own delivery and easy payment models with a full product range and short lead times to successfully enter Southeast Asian countries like Malaysia and Indonesia as well. Now facing a trust crisis, Xiaomi's CEO Jun Lei must make choices to regain customer confidence.

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    © All Rights Reserved
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    48 views3 pages

    Xiaomi DBC

    Uploaded by

    Sai Swaroop Mandal
    Xiaomi needed to enter international markets to escape fierce price competition in China and continue rapid growth. It first expanded to Hong Kong, Taiwan, and India in South Asia due to their proximity and cultural similarities to China. Xiaomi utilized its own delivery and easy payment models with a full product range and short lead times to successfully enter Southeast Asian countries like Malaysia and Indonesia as well. Now facing a trust crisis, Xiaomi's CEO Jun Lei must make choices to regain customer confidence.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    1. Why does Xiaomi need to enter the international market?

    A.

    As a result competition grew fierce and more fierce. Xiaomi’s relatively low
    pricing as compared to Chinese competitors 141$, specifications same
    across products. Therefore internationalisation was required to accelerate
    rapidly

    2. Why does Xiaomi need to enter the HongKong, Taiwan, India and South Asia?

    3. How did Xiaomi enter the international market?

    Followed with china surrounding nations , then south east Asian countries like
    Malaysia, Indonesia, india with full range of products. With own delivery model, easy
    payment options, less lead time.

    4. Why is Xiaomi in Trouble Now?

    Trust crisis
    5. What choices should Jun Lei make?

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