History and media scientist opinions on Global Village

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Marshal McLuhan {1960} was the prophet of media and he predicted the process of globalisation as the product of society being increasingly mediated. Yet Robertson (1994) described globalisation to be the compression of the world and the intensification of the consciousness of the world as a whole. Waters (1995) said In a globalised world there will be a single society and culture occupying the planet... it will be a society with no borders and spatial boundaries. We can define globalisation as a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding. Waters 1995 in favour of globalisation: single society single culture one world concept. Moores 2005 was against globalisation. In reference to him the idea of specific place, the local, is not marginalised by globalisation but is instead made instantaneously pluralised . His point of view was that local and global media works together and that they both work in correspondence therefore not overlapping each other s importance Bauman 1998 was against globalisation and according to him globalisation divides as much as it unites. It divides as it unites- the causes of division being identical with those which promote the uniformity of the globe. What means globalisation for some means localisation for others; signalling a new freedom to some, upon many others it descends as an uninvited and cruel fate. He was relating to the strategy of winners and losers. Winners being referred to the people who have access to media whereas those who don t are referred to as losers. Lulls 2006 was not exactly anti globalisation yet he said that Although the new electronic networks have partially replaced the relatively stable and enduring traditional communities with which we are accustomed, they also facilitate countless highly specialised social and cultural connections that otherwise would not take place. Millions of people all over the world are taking advantage. As technological and cultural landscapes evolve the sense of belonging and community does not disappear, it changes shape. Media has become a debatable issue due to the accessibility of broadband to the general public. Google is accessible in a restricted version in China for their cultural/historical and social preservation. Broadband internet is a global network for the distribution, consumption, critique and remixing of media products. Corporations like Disney and BBC reach out to the wider audiences through the internet for their promotion. We media is the media created by people who have no authenticated certificate or agreement to publish or broadcast media. For example on YouTube. This information is random and much harder to analyse. Irvin 2006 was anti globalisation and according to him at the extreme, modern media simply dissolve time, distance, place and local culture that once divided the globe. Perhaps the best examples are computer games and pop videos. Routinely their content blurs boundaries of history and geography in a mix that denies the specificities of actual locations and particular chronological period. In effect we are putting all our eggs in one basket.

y Narrowcasting is the subdivision of a large group according to their taste and then they program according to them e. This is known as narrowcasting. Market forces funding y The cons have a more severe outcome as American lifestyle has become the norm around the world which is naturally enforcing itself on different nations in terms of culture. y The pros are both economic and cultural 4. 6. zoom TV.g. y The working together of global and local media leads us to this example of hybrid programming y Hybrid Programming is one which sold across cultural and national boundaries. with changes made to the original format e. y Although the options have increased yet we should consider if we are fed with vast information or with the same information in vast methods and techniques.g. 3. The television is not difficult to buy whereas visiting the different parts of the world is. commercial. economical and cultural bounds. 2. 5.g. Hence stating in itself the disadvantage of this global village The relation of media locally and globally in accordance to culture: there is always a resistance and rigidness shown to the trend/concept that the huge manipulating corporations have distributed their media products through the media. language to accommodate local cultural differences.y y y A digital divide has been created due to the fact that not even the 50% of the world has been given access to the broadband internet which precisely divides the two classes of the privileged and the under privileged. Comparison between cultures and adaptation of positive points from different cultures. American agenda is absorbed and assumed conveniently. either to avoid offence or to attract more viewers. As the access is easily available. Ability to consume TV from anywhere. y E. Cons: deterioration of national or local culture. who wants to be a millionaire in . Global Television and HYBRID programming: y Hartley 2007 was in favour of globalisation and said that globalisation is as old as the media themselves y The pros and cons of television are: 1. social and ethical trends and political/religious agenda which are a means of contemplation of farfetched operations through their influence. social. Pros: cheaper hardware. Global access is limited in many parts of the world due to political.

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