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© 2012 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential 1
Entrepreneurship is a process of becoming, it
is not a state of being.

The only constant is change.

The process of creating or seizing an


opportunity and pursuing it regardless of the
resources under your control.

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Things happen.

Things happen for a reason.

This leads to a system where everything


fits.

Therefore, the world is rational, logical


and well ordered.

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We live and operate in an imperfect world.

The market place is chaotic and out of


control.

It is in this chaos that uncertainties arise.

It is in this chaos that opportunities arise.

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Working in an atmosphere of
energy and urgency.

Creative thinking is normal.

Measure, celebrate and reward.

Passion is always part of the


journey.

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“I was seldom able to see
an opportunity until it had
ceased to be one”.
Mark Twain
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Often lacks constructive energy

No design

Positions people as adversaries

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Empowers you and teams

Improves communication

Reduces conflict and friction,


resolves specific issues

You become more innovative and


creative

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Innovation
Making it happen again and again

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The organisation

The team

The environment

You

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What has created the opportunity?

What will the competitors do?

Is the market large enough?

Will you be able to stay in business?

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Do you have the skills – can you do it?

Do you or can you create a team?

It might be great what are the rewards?

How would you start?

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Family

Friends

Entrepreneurs

Venture Capitalists

Banks

Governments

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Keeping ahead of the competition

Trademarks

Registered designs

Patents

Alliances

Or simply staying ahead

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The first steps

The how, what, when, where, when


and how much?

The steps are small, achievable,


measurable and repeatable

This is the most crucial, small


adjustments

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Sales

Profitability
Key Indicators

Cash flow

Breakeven

Can you imagine driving a bike or a car without instruments?

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The role of a contractor

Managing expectations

The contract

Marketing contracting services

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R
E
V
I
E
W

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The review phase – happens at each stage
of the Technopreneurship program

Begins to build a quality program

Reduces risk

Manages relationships

Delivers on the promise

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What does the customer want or
need?

How to find out

What to do about unhappy


customers and what to do about
happy customers!

Keeping an eye on the market


place, who can help and at no
cost

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
Great customer service

Great process – the way you do


business

Great product (or service)

The easiest to the hardest way to


get the customer to come to you

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
Born in London

Moved to Melbourne, Australia from


the age of 3 years old.
Went to school at Ringwood
Secondary College.

Further education at Box Hill TAFE

Registered a business - Job #1


Staging Technician for Cadbury
Schweppes
Cisco Networking Academy
Instructor from 2002 onward

Started VIXTRO in 2003

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Sales
Equipment for Consulting
customers :
requires Cash Services : Using
Flow : provides skilled staff on
day to day income projects & Internal
Systems Setup:
provides income

Software
Innovation : VIXTRO moving
forward by investing in R&D on
software products for
go-to-market: Future Profits

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Government
Incentive
Board
membership
Thinking
Skilled space
Resources
Networking
Industry
Seminars
Goal Setting
Mentor
Family and
Friends
Skills &
Training

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“Vision without action is daydreaming
and action without vision is a nightmare.”
– Chinese Proverb
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Thank you.

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