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STREETSCAPE INTERNATIONAL5
THE COMPANY 5
World leader in urban domain infrastructure
WHO WE ARE3
OUR PRODUCTS 3
OUR PEOPLE & SERVICES3
OUR CONTACT 3
STREETSCAPE INTERNATIONAL 5
THE COMPANY 5
Since its launch in 1998, Our visionary approach to the urban landscape answers logistical
Streetscape has been problems with solutions that set a whole new standard in versatility,
style and quality. As a city’s infrastructure grows, the need to
revolutionising the streets streamline its facilities is vital. So we’ve developed modular
products that work across the entire spectrum of urban services and
of the world’s most iconic technology — from streetlights to traffic signals, directional signs,
cities such as Sydney, telecommunications, furniture and utilities. Our pioneering system
WHO WE ARE 3 has had outstanding success and is undoubtedly the world leader in
SMARTPOLES™, BRIGHT LIGHTS Barcelona and Dubai. urban domain infrastructure.
STREETSCAPE INTERNATIONAL 5
THE COMPANY 5
OUR PRODUCTS 3
Streetscape International can assist you with MAKE USE OF OUR RESOURCEFUL PROJECT TEAMS e-mail: info@streetscape.ae
every aspect of your urban infrastructure To deliver world-class solutions, Streetscape International has website: www.streetscape.ae
planning. Our project managers will drive brought together a diverse group of infrastructure specialists.
your project from the design or consultation Tel: +971 4 355 7661
stage through to manufacture, installation, INDUSTRIAL DESIGN Fax: +971 4 355 7662
commissioning and regular maintenance. Our Industrial Designers have extensive experience developing street
infrastructure products. The result is a range of uniquely innovative Streetscape International LLC
CHOOSE A PARTNER THAT WILL systems that can be customised to the details of your project. P.O. Box 113290, Dubai
TURN YOUR NEEDS INTO RESULTS United Arab Emirates
Streetscape International prides itself on MANUFACTURER AND SUPPLY
its wide-ranging experience in making With plants and partners around the world, as well as with a reliable
urban infrastructures work smoothly. and successful supply chain, Streetscape International supplies the
Our team’s practical knowledge covers relevant infrastructure products at the finest value and quality.
project management, design, engineering,
manufacturing and site disciplines. This PROJECT MANAGEMENT
gives us an exceptional insight into your The process from design to manufacture, delivery, commissioning
needs. and implementation will be co-ordinated by our professional project
managers. They have the necessary expertise to work alongside the
consultants, architects and project contractors, ensuring that the
end product is delivered on time, on specifications and on budget.
APPLICATION SPECIALISTS
Our team of in-house experts and technology partners offer full and
authorised support at every stage of your project, from commissioning
to delivery and maintenance.
BACK OFFICE
Streetscape International’s back office has a state-of-the-art
information and communication system in place, which keeps our
service running smoothly and efficiently. It provides instant online
access to areas of essential operations such as finance, logistics,
production, project and service management.
THE SMARTPOLE™ SYSTEM
STREETSCAPE INTERNATIONAL5
THE SMARTPOLE™ 5
The revolutionary system
OVERVIEW 3
SMART BENEFITS 3
VERSATILITY 3
STREETSCAPE INTERNATIONAL 5
THE SMARTPOLE™ SYSTEM
This turns each pole into a hi-tech hub that allows your development to
Smartpole’s™ evolve and advance with municipal needs and with ever changing
technology. Smartpole’s™ flexibility has changed the way municipalities,
revolutionary approach to No matter how ambitious your project is, developers, designers and commuters work and live within their urban
Smartpole™ – the tried-and-tested system environment. This, coupled with the fact that Smartpole™ conforms
urban infrastructure is an allows you to customise your infrastructure to the uncompromising Australian (AS), British (BS) and American
established success the in the best possible manner. The aluminium (ASHTO) design and manufacturing standards, has resulted in
OVERVIEW 3 alloy track allows you to mount a variety of Smartpole™ winning both the prestigious Chicago Athenaeum Good
GET THE SMARTPOLE™ ADVANTAGE world over. accessories simultaneously. Design Award and the Australian Design Award.
STREETSCAPE INTERNATIONAL 5
THE SMARTPOLE™ SYSTEM
SMART BENEFITS 3
AN EFFECTIVE TEAM WITH PROVEN SUCCESS AN INTELLIGENT APPROACH The Smartpole™ System
Every infrastructure project is different and despite our distinguished TO MAINTENANCE
portfolio, there’s nothing we value more than our clients’ input. The Smartpole™ System is designed by
We place as much emphasis on experience and manufacturing keeping in mind the necessity of easy
standards as we do on creative intellect. This practical work ethic, maintenance.
coupled with a proven product, has helped
us win awards all over the world. 3 Smartpole™ is treated with a graffiti
resistant surface, which makes graffiti
A SYSTEM THAT EVOLVES WITH YOUR DEVELOPMENT easier to remove.
As a city expands, both the planned and unforeseen demands on 3Smartpole™ lamps are easy to alter
your infrastructure can become immense. Whether changes are or replace.
needed for events, advertising, safety, increased traffic flow, urban 3 Accessory attachments are effective and
refurbishment, the incorporation of new technology or updated simple to install.
by-laws, Smartpole™ quickly and reasonably meets these demands 3 Smartpole™ bases have an access-hatch
– for service authorities.
as well as the relevant codes and policies for such alterations. 3 Smartpoles™ of different heights, within the
same range, share common components.
NO TEETHING PROBLEMS. REDUCED COSTS 3 A modular approach to design makes
You benefit from many years of intense research and development, adaptation and future changes simple.
which means you won’t go through a trial-and-error start-up. With 3The adaptable track makes it simple
Smartpole, you can be sure your project will be up and running to carry out functions specific to
smoothly before the deadline – which also saves costs on municipal various sites.
time-penalties you’d invariably encounter with a new system. 3 Smartpole™ can accommodate additional
parts even after initial installation
LOCAL KNOW-HOW AND MANUFACTURE (banner outreach, pedestrian light, traffic
Streetscape International benefits from making use of local skills lights, CCTV camera, signage, future
in manufacture, supply and assembly to deliver your Smartpole™ technologies etc.) without replacing the
efficiently, punctually and without any logistical glitches. whole base pole and without adding new
poles.
RELEVANCE TO YOUR CULTURE AND WAY OF LIFE
Demand for our Smartproducts in high-profile cities all over the
world has inspired the development of both Western and Islamic
design ranges. Whether its lighting, furniture or accessories, we can
customise to the theme of the project or the culture of the land.
STREETSCAPE INTERNATIONAL 5
THE SMARTPOLE™ SYSTEM
BUILT TO LAST
Smartpole™ has been constructed to look good far into the future. Its
internal structure consists of hot-dipped galvanised steel, while the
external structure is clad in extruded aluminium. The final product is
FUNCTIONAL CUSTOMISATION anodized and powder-coated in various colours.
Smartpole™ can be modified to the exact
specifications of your project. Lower MULTI-FUNCTION OF THE SMARTPOLE™ SERIES
cladding, light outreaches, bracketry and The Smartpoles™ come in various profiles and sizes. Heights
VERSATILITY3 colour can all be made to order and design ranging from 1 m to 16 m to cover all your needs for urban pole
FUNCTIONAL COMPATABILITY registered to your project. infrastructure.
S3: 2-track 120 x 70 mm Traffic Terminal Board Pedestrian Push Button Vandel Resistant Cladding Traffic Monitoring Technology
Zone 1
16 m
0 — 2 m
FGL
S5: 8-track ø 290 mm
Holding Down Bolts Conduit Concrete Reinforced Foot-
FGL Zone 0
Underground
STREETSCAPE INTERNATIONAL 5
SMARTPOLE™ ACCESSORIES 5
Together in one pole
LIGHTING 3
TRAFFIC SYSTEM 3
SIGNAGE 3
ACCESSORIES
SMARTPOLE™
BANNER 3
SURVEILLANCE 3
TELECOMMUNICATION 3
SMARTPOLE™ ADDITIONS 3
STREETSCAPE INTERNATIONAL 5
SMARTPOLE™ ACCESSORIES
Lighting specific design: Burj Dubai Prototype, … … the Palm Jumeirah, Dubai, … … Dubai Maritime City, … … Dubailand.
STREETSCAPE INTERNATIONAL 5
SMARTPOLE™ ACCESSORIES
TRAFFIC SYSTEM 3 u
tem that readily copes with current and future trends. Any traffic 3 Variable message signs
technology can be incorporated onto the Smartpole™ system and 3 Traffic outreaches: our industrial designers
ACCESSORIES FOR Streetscape International provides stylish, innovative and can custom create outreaches
TRAFFIC APPLICATIONS compatible mounting solutions. to the specification of your project.
Street name assembly: technical drawing Edgelit banners Backlit banners Fabric banners
Kerbside single kit Kerbside double kit Traffic signage kit Street name mounting kit
STREETSCAPE INTERNATIONAL 5
SMARTPOLE™ ACCESSORIES
POLE CAPS
ANCHOR BOLTS Smartpole™ Caps are available in various interesting shapes
Smartpole™ Anchor Bolts come in different and sizes:
sizes and materials, rigorously engineered to 3 Fluted cap
be durable and galvanised against corrosion. 3 Spherical cap
3 Standard cap
BASE PLATE COVERS 3 Decorative finial
SMARTPOLE™ ADDITIONS 3
Smartpole™ Base Plates installed above 3 LED decorative cap
ground can be covered with a number of
DESIGNED attractive and uncomplicated covers – Please contact Streetscape International Account Managers to assist
TO STAND OUT available for all standard size base plates. you in selection of suitable accessories required for your needs.
Base plate covers Anchor bolts Decorative finial Standard cap Spherical cap Fluted cap LED decorative
SMARTFURNITURE™ t
Fashionable. Functional.
SEAT 3
BENCH 3
POST BIN 3
WHEELIE BIN 3
DECORATIVE BOLLARD 3
ILLUMINATED BOLLARD 3
RAILING SYSTEM 3
BICYCLE STAND 3
PLANTER BOX 3
INFORMATION SIGNAGE 3
ADVERTISING PANEL 3
SMARTFURNITURE™
VENDING KIOSK 3
BUS SHELTER 3
PUBLIC TOILET 3
MATERIALS AND FINISHES 3
STREETSCAPE INTERNATIONAL 5
SMARTFURNITURE™
SMARTFURNITURE™
FASHIONABLE.
FUNCTIONAL.
Smart S102
SMART S102 AVENUE A102 METRO M102
DON’T FENCE ME IN
Streetscape offers a wide range of sleek and contemporary
railing systems which have a number of different applications
RAILING SYSTEM 3 and are suitable for waterfronts, sidewalks, playgrounds, schools,
parks, shopping centres and alfresco dining in restaurants.
STREET FURNITURE A wide variety of material and finishes choice is available to
RANGES offer solution for any situation.
SECURE CYCLES
Cycling is rapidly gaining in popularity and Streetscape is offering
bicycle stands which allow for cycle security and suit every budget.
They are designed to be complimentary to and work with other street
BICYCLE STAND 3 furniture components.
Streetscape offers modern and contemporary bicycle stands to suit a
STREET FURNITURE wide variety of urban styles and are available in a number of different
RANGES materials and finishes.
FLOWER POWER
Streetscape offers a comprehensive range of planter boxes for areas
PLANTER BOX 3 where space and function do not permit gardens or flower beds.
Planters allow any type of flora to be introduced and easily maintained
STREET FURNITURE and give any installation a more natural feel to a somewhat concrete urban
RANGES landscape. The designs offered range in size to suit any possible situation.
BUY OR SELL?
Vending kiosks provide clean and efficient retail spaces in a well-planned
VENDING KIOSK 3 development. Streetscape offers a wide range of sleek and sophisticated
vending kiosks which can be used as magazine stalls, food stalls and
STREET FURNITURE convenience goods points of sale. The designs can easily be customised to
RANGES the clients’ desires utilising a variety of material, finishes and colours.
WAIT IN COMFORT
A good and comfortable transport system is the backbone of every urban
transportation network and a well designed bus shelter provides ease and
comfort to the paying passengers. Streetscape has huge variety of bus shelters
BUS SHELTER 3 to offer from air conditioned shelters to a more traditional open style
structure. There is a wide choice of configurations and technologies available
STREET FURNITURE including but not limited to covering glazing, roof shapes, seating, lighting,
RANGES in-built intelligent transport systems and live up-to-date bus timetables.
HARDWOOD FINISHES
INFRASTRUCTURE TECHNOLOGY 5
Making the most of the Smartpole™
SMARTLIGHTING™ 3
SMARTTRAFFIC™ 3
WI-FI & SURVEILLANCE 3
SMARTSIGNAGE™ 3
INFRASTRUCTURE
TECHNOLOGY
STREETSCAPE INTERNATIONAL 5
RELATED INFRASTRUCTURE TECHNOLOGY
SMARTLIGHTING™ 3 Streetlights
LANDSCAPE LIGHTING
Streetscape International understands the role lighting plays
in showcasing picturesque surroundings. Our designers
and consultants can help you achieve any ambience – from
the breathtaking to the dramatic – entirely customised to the
specifications of your project.
SMARTTRAFFIC™ 3u
Traffic control equipment is critical in an age where traffic flow is Vehicle signal heads Wi-Fi Surveillance
ever increasing – it goes without saying that a poor traffic system
severely impedes the value and desirability of a project. Streetscape
International offers traffic management solutions that are adaptable,
effective, discreet and compliant with the latest advances in technol-
ogy. Our solutions for busy city centres include typical traffic control
equipment, as well as cutting-edge real time devices for prioritis-
ing bus routes, emergency vehicles, traffic calming and managing
pedestrians.
3 Audio devices
building general-purpose networks and it’s a 3 Increased efficiency and reliability
3 Termination boards
major attraction in modern developments. 3 Real time video monitoring with excellent image quality
3 Low upgrade costs – input cards can be added for additional
3 Vehicle sensors
3 Variable Message Signs: a familiar sight on major carriage-
Progressive cities such as Sydney, sources instead of complete consoles and CRT monitors
Traffic control
ways, they provide vital information to road users and help to Philadelphia and Manama have initiated 3 Multi-source display on projection screens, cubes, plasma
prevent congestion. the building of widespread GSM and Wi-Fi and LCD panels
3 Traffic outreaches: although these range from 1 m to 9 m,
telecommunication networks. At the forefront 3 Ease of use for operators and facility managers
our industrial designers can custom create outreaches to the of the expansion of this technology, 3 Customisation of configurations to suit all display types
ATTRACT MAJOR BRANDS WITH THE LATEST possible quality standards and can be affixed
ADVERTISING & MESSAGING to Smartpole™ via a number of different media.
Light boxes to illuminate print media are Streetscape’s edgelit outdoor banners mount FABRIC BANNERS e-BANNERS
easily installed on the Smartpole™. An elegantly on Smartpole™ with extruded Full colour fabric banners are ideal for This cutting-edge technology comes in the
illuminated sign makes a bright impression aluminium frames. They are double-sided and bringing a marketer’s brand image, event or form of a banner-format LED-messaging
and increases the visibility of a message their unique slim format ‘image illuminated promotion to life. Smartpole™ banners are system with online dynamic colour screen.
both day and night. Streetscape offers system’ delivers a bright, even distribution reinforced for long-term outdoor use and Easily installed onto Smartpole™, e-banners
backlit banners in different sizes. of light, which is ideal for the display of large can be erected or dismantled any time and are an excellent medium for outdoor
format images. Special technology introduces anywhere there’s a Smartpole™ – university, advertisements.
light along the edge of a Prismex panel, city centre, municipal institution or within
distributing it uniformly across the front and a housing development. Smartpole™
back panels. The banners are lit up in this way banner campaigns also work well as street
using T5 fluorescent lamps. The Prismex panel beautification to create excitement over
is recognized internationally as the brightest seasonal celebrations, religious or festive
and most even light distribution system for periods and perennial events.
edgelit displays.
PROJECTS PORTFOLIO 5
Making the world a smarter place
UNITED ARAB EMIRATES 3
KINGDOM OF SAUDI ARABIA 3
AUSTRALIA 3
PROJECTS PORTFOLIO
STREETSCAPE INTERNATIONAL 5
PROJECTS PORTFOLIO
DUBAILAND
Dubailand is an extraordinary multi-billion dollar project that will
be home to the world’s biggest cluster of amusement parks and AL SEEF LAND DEVELOPMENT
retail centres. At 3 billion square feet, it will be twice the size of Abdul Latif Ali Alissa Est. needed a decorative lighting solution with
Walt Disney World. In 2006, Streetscape International was asked to multi-functional features for this high-level development. Between
design and install project-specific Smartpoles™ to reflect the many 2004 and 2005, Streetscape developed an entirely new range of
different themes of Dubailand. The 8 m Smartpoles™ consist of multi- Smartpole, the S2F, to accommodate the special requirements of
coloured decorative features and are designed to accommodate a the venture. The 650 Smartpoles™ and accessories were
UNITED ARAB EMIRATES 3 host of technology including illuminated banners, traffic signs, CCTV KINGDOM OF SAUDI ARABIA 3 customised and installed in line with Dammam Municipality
DUBAI cameras and so on. DAMMAM standards.
Dubailand Al Seef
STREETSCAPE INTERNATIONAL 5
PROJECTS PORTFOLIO
SYDNEY WILLOUGHBY
Between 1999 and 2000, Streetscape won the tender to design and In 2002 Streetscape were awarded the ADELAIDE
manufacture a street pole system to the unique requirements of the project to develop a street upgrade for Streetscape won a tender for exclusive rights to manufacture a
Sydney City Council. The biggest challenge we met was to finish the Willoughby City Council. Streetscape custom-built multi-function pole for the Adelaide City Council.
and deliver the infrastructure in time for the Sydney 2000 Olympic also designed and supplied a series of A new range of the multi-function Adepole™ was tailor-made for the
Games. Ongoing work includes Smartpole™ upgrades for various customised furniture accessories. Work-in- city. The pole boasted the capacity to mount new traffic and lighting
projects in the city, following a long term rollout contract signed with progress includes installing solar panels to arrangements and we also set up production for new components,
AUSTRALIA 3u the City Council. More than 4000 Smartpoles™ have been installed the Smartpoles™ — as well as maintenance extrusions and castings for the project. As part of long term contract
CITY COUNCILS in Sydney to date. and strategic rollout with long term contract. we supply the Adepoles™ and accessories for ongoing city projects.