SYLLABUS FOR

BACHELOR OF BUSINESS ADMINISTRATION

PROGRAMME
(BBA)

Passed by the Board of Studies in Management, AdtU in its meeting held on

18-06-2014 and approved of by the Academic Council of the University in its
meeting held on 25-06-2014.

Vision of the programme: “Assam down town University came into its
existence with a vision and mission for achieving a credible and high
performing education system ensuring quality higher education with values, so
that university’s products with their competency and attitude can participate in
the country’s development process and respond to the requirements of the fast
growing and ever globalizing knowledge based economy and the society.”

Page 1 of 44
 Executive Summary of BBA 3 years full time programme: The
programme consist of 30 courses. Each course has got two components, theory 60 marks
and internal assessment 40 marks; the minimum aggregate percentage of marks for passing is
40.

For evaluation of Summer Project 40 marks are allotted for Viva and Presentation and 60
marks for the project work evaluation by the Guide concerned. The student has to pass
separately in Internal as well as Theory/Viva. The Viva & Presentation will be assessed by a
group of teachers appointed by the HOD for the purpose.

If a student fails in more than 3 courses in a Semester Examination, he/she will be declared
failed and he/she has to reappear in the subsequent Compartmental Examinations or in the
same Semester Examination next year.

Special Features of the Programme:

1. To remain relevant, the Syllabus is regularly revised. The BBA Programme is under
Credit Based System (CBS), each course having 3 Credit Points.
2. Six weeks summer project /thesis works.
3. Regular (both soft & hard) skill development training by Aspire India.
4. Guest Lectures by Internationally acclaimed management Leaders.
5. Conducted visits to Reputed Companies for Industrial exposure.
6. Regular seminars, symposia etc.

INTERNAL ASSESSMENT:
The objectives of Internal Assessment are the following:
1. To evaluate continuously the performance of the students on their understanding of the
subjects taught in the class.
2. To improve the analytical skills of the students.
3. To inculcate and develop leadership skill among the students.
4. To keep the students focused on their studies and to induce self learning attitude
among students.
5. To give the students exposure of real life situation to develop their problem solving
and managerial abilities.

To fulfill the above objectives the Institute uses the following components (methods/tools)
for Internal Assessment of the students.

Page 2 of 44
 Scale of Grading for the BBA programme of the Assam downtown
University

Percentage of marks obtained in

Grade Letter Description of
a course (In-semester plus End- Results
Point Grade Performance
semester)
100 - 90 10 O Outstanding
80 – 89 09 A+ Excellent
70 – 79 08 A Very Good
Pass
60 – 69 07 B+ Good
50 – 59 06 B Average
40 – 49 05 C+ Below Average
Below 40 04 F Failed Fail
A student failing to comply with
-- I Incomplete Incomplete
all the requirements of a course

Description of performance based on CGPA for the BBA

Programme of the AdtU

CGPA PERFORMANCE
4.00 – 10.00 Pass
0.00- 3.99 Fail

Page 3 of 44
The formulae for calculating both SGPA & CGPA would be as given below
SGPA = ∑ ci gi / ∑ ci
where,
ci = Number of credits in the ith course.
gi = Grade points earned in the ith course.

CGPA = ∑ ci Si / ∑ ci
where,
ci = Total number of credits in the ith semester.
Si = SGPA in the in the ith semester.
(b) The following formula may be used for converting CGPA to equivalent percentage of
marks.
Equivalent Percentage = 10 x CGPA – 5.

Note:
1. . Each course carries a credit of 3
2. CGPA of 6.5 (60% Marks) and above is considered as 1st
3. Class CGPA of less than 6.5 (60% Marks) but more than or equal to 4.5 (40%
Marks) is considered as 2nd Class.
4. CGPA of less than 4.5 (40% Marks) is considered as fail.

INTERNAL ASSESSMENT:

The objectives of Internal Assessment are the following:

1. To evaluate continuously the performance of the students on their understanding of the

subjects taught in the class.
2. To improve the analytical skills of the students.
3. To inculcate and develop leadership skill among the students.
4. To keep the students focused on their studies and to induce self learning attitude amon
students.
5. To give the students exposure of real life situation to develop their problem solving and
managerial abilities.

To fulfill the above objectives the Institute uses the following components (methods/tools)
for Internal Assessment of the students.

Page 4 of 44
 Components (Tools/Methods) of Internal Assessment

Components (Tools/Methods) Description Marks

of Internal Assessment

1. Sessional Examination 2 in each semester for each Course 10 x 2= 20

<75% 0

75% - 79% 1

80% - 84% 2
2. Attendance
85% - 89% 3

90% - 94% 4

95% - 100% 5

3. Group Discussion Assessment by faculty 5

4. The rest 10 marks are left to the faculty for his/her discretion. He/she can use any two of
the following assessment tools, each carrying 5 marks, in the following manner:

4 a. Home Assignments 2 in each semester 2.5 x 2= 5

4 b. Presentation 2 in each semester 2.5 x 2= 5

4 c. Case Study 2 in each semester 2.5 x 2= 5

4 d. Leadership Assessment 2 in each semester 2.5 x 2= 5

4 e. Seminar 2 in each semester 2.5 x 2= 5

4 f. Debate 2 in each semester 2.5 x 2= 5

4 g. Quiz 2 in each semester 2.5 x 2= 5

4 h. Industry/ hospital visit 2 in each semester 2.5 x 2= 5

4 i. Mock selling of products/ financial 2 in each semester 2.5 x 2= 5

instruments

4 j. Role Playing 2 in each semester 2.5 x 2= 5

The Table Below shows the marks allotted semester wise:

SEMESTER I 5 PAPERS 500 MARKS
Page 5 of 44
 SEMESTER II 5 PAPERS 500 MARKS
SEMESTER III 5 PAPERS 500 MARKS
SEMESTER IV 5 PAPERS 500 MARKS
4 PAPERS 400 MARKS
SEMESTER V
Summer Project 100 MARKS
SEMESTER VI 5 PAPERS 500 MARKS
TOTAL MARKS 3000
\

Semester wise Courses and Code no. allotted are as per table below
Credit Classes /
Code Subjects Total Marks
Points Hours
BBA-101 Introduction to Business 100 3 30 / 45
BBA -102 Principles of Management 100 3 30 / 45
SEMESTER
BBA -103 Business and Society 100 3 30 / 45
I
BBA -104 Business Communication 100 3 30 / 45
BBA -105 Introduction to Computer 100 3 30 / 45
Application
Total 5 Courses 500
BBA -201 Business Economics 100 3 30 / 45
BBA -202 Basics of Accounting 100 3 30 / 45
BBA -203 Quantitative Techniques 100 3 30 / 45
SEMESTER
II BBA -204 Marketing Management 100 3 30 / 45
BBA -205 Office Organization and 100 3 30 / 45
Management
Total 5 Courses 500
BBA -301 Human Resource Management 100 3 30 / 45
Advertising and Sales 30 / 45
BBA -302 100 3
Promotion
Production and Operation 30 / 45
BBA -303 100 3
Management
Cost and Management 30 / 45
SEMESTER BBA -304 100 3
Accounting
III
Personality and Personal Skill 30 / 45
BBA -305 100 3
Development
BBA -306 Environmental Sciences 100
No No class
BBA -307 Mock Interview 100
credit
Total 5 Courses 500
BBA -401 Sales Management  100 3 30 / 45
BBA -402 Research Methodology in 100 3 30 / 45
Marketing
BBA -403 Financial Management 100 3 30 / 45
SEMESTER BBA -404 Management of Services 100 3 30 / 45
IV BBA -405 Business Laws 100 3 30 / 45
  No No class
BBA -406 Mock Interview 100
credit
500
Total 5 Courses
SEMESTER BBA -501 Summer Project  100 3 30 / 45
V BBA -502 Taxation Laws 100 3 30 / 45
  BBA -503 International Marketing 100 3 30 / 45
BBA -504 Banking and Insurance 100 3 30 / 45

Page 6 of 44
 BBA -505 Entrepreneurship Management 100 3 30 / 45
No No class
BBA -506 Mock Interview 100
credit
Total 5 Courses 500
BBA -601  Organizational Behaviour  100 3 30 / 45
BBA -602 Strategic Management 100 3 30 / 45
SEMESTER BBA -603 Consumer Behaviour 100 3 30 / 45
VI BBA -604 IT in Management & E- 100 3 30 / 45
  Commerce
BBA -605 Retail and Rural Marketing 100 3 30 / 45
Total 5 Courses  500

DETAILS OF COURSES
BBA

Page 7 of 44
 Assam down town University
Course code Title Credits=3
BBA-101 No. of Lectures: 30
Examination Scheme
Teaching Scheme INTRODUCTION TO BUSINESS
Sessional assessment : 40
Lectures:4.5 Hrs/week
End Semester Assessment : 60
Course objectives:
 To introduce the students to various forms of business organization.
 To make the students understand the working of home and global trade.
 To impart knowledge on corporate social responsibility.

Course Outcomes:
Having successfully completed this course, the student well be able to:
 Understand the merits and demerits of various forms of trading activities.
 Identify the responsibility of business entities towards different groups.

Business- Meaning, definition, objectives, importance of objectives, features, economic

& non economic activities, classification of business activities- trade, industry,
commerce, difference between business profession & employment. 6
Unit I
Forms of Business organization: Meaning, features, merit and demerits of different
forms- Sole Proprietorship, Partnership, Joint Stock Companies, Co-operative 7
Unit II societies, Public Enterprises, Multinational Corporations (MNC’S)

Trade- Classification of Trading Activities, Home Trade- meaning, type, nature,

importance, merits and demerits of- Wholesale, Retail, Departmental, Chain, 6
Unit III Franchisee, super market
Modern market concept- meaning & concept of market, Domestic market, Global
Unit IV market, Consumer market, Business market, e- commerce, m-commerce. 6

Unit V Social responsibilities of business towards different groups 5

Sl no. Text Books

1. Business Studies R.K Pathak, Nasim Wazid Ali, Manik ch. Kalwar, S.Chand & Co ltd.
2. Business Organization & Management by G.B Gupta

Text Books:
Reference Books:

Sl no. Reference Books:

Page 8 of 44
1. Business and Society by Khan Farooq A.

2. Business Organization by Dr. Neeru Vasisth

Assam downtown university

Course code Title Credits=3

BBA - 102 No. of Lectures: 30

Teaching Scheme PRINCIPLES OF MANAGEMENT Examination Scheme Sessional

Lectures:3 Hrs/week assessment : 40
End Semester Assessment : 60
Course objectives:
 To introduce the students to various Principles Of Management
 To make the students understand the various practices seen in business management.
 To inculcate leadership skills among students.
Course Outcome:

Having successfully completed this course, the student well be able to:
 Understand the Evolution of Management as a discipline
 Apply managerial functions in managing business concerns.
 Understand and apply current management thoughts in business.

Unit I Evolution of Management as a discipline; Different Schools of Management 6L

Thought; management Thinkers & Theorists; Difference between Management
and Administration
Unit II Functions of Management; Basic Concepts of Planning; Goals & Objectives; Co- 6L
ordination, Organisation
Unit III Centralization and Decentralization; Staffing; Directing; Motivation & Controlling 5L

Unit IV Concepts of Delegation, Authority, Power, Decision Making; Management skills 6L

and Managerial Attributes
Unit V Leadership Theories, Qualities of a good leader; Management in the context of 7L
Globalization; Indian Management styles & tradition, Current Management
thoughts

Sl no. Text Books

1.
2.

Sl no. Reference Books:

1.
2.

Page 9 of 44
 Assam downtown university
Course code Title Credits=3

BBA-103 No. of Lectures: 30

Teaching Scheme Business and Society Examination Scheme Sessional

Lectures:3 Hrs/week assessment : 40
End Semester Assessment : 60
Course objectives:
 To introduce the students to the connections of business and society.
 To make the students understand Indian Business and its history.
 To impart knowledge on globalization and its related concepts.

Course Outcomes:
Having successfully completed this course, the student well be able to:
 Understand the influence of social factors in doing business.
 Understand National and Regional modern trends in society and their influence on business
enterprises.

Unit I Introduction to Sociology: Nature and scope, other social sciences, social issues 6/9
and sociological perspective, industrial revolution and information revolution- Its
impact on society.

Unit II Social Stratification: Systems, determinants of social stratification elitist 5 / 7.5

perspectives, factionalist and conflict on social stratification.

Unit III National and Regional modern trends in our society: Characteristics, multiethnic, 7 / 10.5
religious, lingual secular and democratic fabric- Challenges. Effect of globalization
on Indian and Assamese Society

Unit IV Indian Business and its history- Indian business evolution, trading class, their role 6/9
in shaping Indian business, Business Families in India- their Contribution.

Unit V Globalization: WTO, World Bank, IMF, Human Resources Quality, Human 6/9
Development Index, Corporate Social Responsibility, Gender equality.

Sl no. Text Books

1.

Sl no. Reference Books:

1.

Page 10 of
44
 Assam down town university
Course code Title Credits=3
BBA-104 No. of Lectures: 30
Examination Scheme
Teaching Scheme Business Communication
Sessional assessment : 40
Lectures:4.5 Hrs/week
End Semester Assessment : 60
Course objectives:
 To introduce the students to various forms of business organization.
 To make the students understand the working of home and global trade.
 To impart knowledge on corporate social responsibility.

Course Outcomes:
Having successfully completed this course, the student well be able to:
 Understand the merits and demerits of various forms of trading activities.
 Identify the responsibility of business entities towards different groups.

Unit I Basic English Grammar: Proper use of Articles, Noun, Adverb, Adjectives,
Punctuations, Prefixes, Suffixes, Idioms and phrases, Synonyms and Antonyms, 7 / 10.5
Common Errors in English, Essay Writing, Precise Writing, Writing narrations and
Summaries and Prepositions.
Origin, Definition and Concept of Communication, Types of Communication,
Unit II Significance of Communication Skills, Importance of Communication in Business 7 / 10.5
dealings; Communication Breakdown; Breakdown between people; Breakdown in the
Organization; Disparity in Status
Unit III Business Correspondences: Drafting of Business letters; How Business Letters differ
from general purpose letters; Requirements of Business Letters; Different Types of 8 / 12
Business Letters; Structure and Format, Notices and Press Notes.

Report Writing: What is a Report; The Purpose of a report; Kinds of reports; The
Unit IV Terms of Reference; The Objectives of a Report; Planning and Organizing
8 / 12
Information; Writing Reports; short management reports; long formal Reports; Using
diagrams and Visual Aids in Reports

Sl no. Text Books

1. Communication Management- Parag Diwan
Text Books:
Reference Books:

Sl no. Reference Books:

1. Improve your skills in communication - Dr. Rituparna Raj
2. Communication Skills- Sangeeta Sarma and Binod Mishra
Page 11 of
44
 Assam down town University

Course code Title Credits = 3

BBA-105 No. of Lectures:30
Introduction to Computer Examination Scheme
Teaching/Scheme
Applications Sessional assessment : 40
Lectures:45 Hrs/week
End Semester Assessment : 60
Course objectives:

 To introduce the students to basic knowledge of computer memory.

 To make the students very fast and easy to work on computer system.

Course Outcomes:

 Understand the Various Input and Output and Memory System.

 To study the various Networks.
 To study about Operating Systems.

Unit I Introduction: Components of Computer, Hardware, Software and Firmware. 9 / 13.5

Characteristics of a Computer, Functional Units of a Computer memory, CPU,
Input and Output, Various Input and Output and Memory System, Software and
Applied Software.

Unit II Operating Systems: Concept of Operating System- Ms. Dos and Windows. 7 / 10.5

Unit III Networks: Internet Browsing, Search Engines, E-Mail, World Wide Web, Types of 7 / 10.5
Computer Networks- LAN, WAN

Unit IV MS. Word, MS Excel and MS PowerPoint 7 / 10.5

Sl no. Reference Books:

Sl no. Text Books

Page 12 of
44
 1.

Assam downtown University

Course code: Title Credits: 3
BBA-201
No. of Lectures: 30
Teaching Scheme Examination Scheme
BUSINESS ECONOMICS
Lectures:4.5 Sessional assessment :40
Hrs/week End Semester Assessment:60
Course objectives:
1. Ability to understand about business economics – principles, practices, roles and responsibilities.
2. Ability to study the different types of demands, factors of production and their functions.
3. Ability to acquire knowledge of various types of costs, prices, competition and profit theories.
4. Ability to learn about the types and phases of business cycles.
Course Outcomes:
1. Ability to analyze problems of business economics.
2. Understanding the different problems of costs, competition and profit theories.
3. Awareness of different business cycles, phases and functions.
Unit I Introduction to business economics- Economic principles and the practice of
Management- role and responsibilities of business economists, Meaning of
6
demand- types of demand- determinants of demand function- demand
elasticity, demand forecasting.
Unit II Production- factors of production & their functions- linear homogeneous
production. Functions- laws of variable proportions & returns to scale, 5
Economics & Diseconomies of scale.
Unit III Cost Concepts: total, average, marginal, long run & short run cost, opportunity cost,
cost function- cost- output relationship- managerial uses of cost function. Price &
Output determination under different market structures- perfect competition, 8
monopoly, monopolistic competition, oligopoly, price determination, pioneer
pricing- skimming & penetration, cost- plus pricing.
Unit IV Profit theories, nature of profit, measurement of profit, profit policies, profit for
5
control.
Unit V Business cycle: types of business cycle, phases of business cycle, theories of
6
business cycle, contra measures, Managerial implications of business.

Sl No. Text Books

1. Business Economics By P. K. Mehta, Taxmann Publication
Text Books:

Page 13 of
44
 Sl No. Text Books
1. Principles Of Business Economics By Joseph Nellis, David Parker, Pearson Publication
Reference Books:

Assam down town university

Course code Title Credits=3
BBA-202
No. of Lectures: 30
Examination Scheme
Teaching Scheme BASICS OF ACCOUNTING
Sessional assessment : 40
Lectures:4.5 Hrs/week
End Semester Assessment : 60
Course objectives:
 To introduce the students to fundamental accounting concepts and conventions.
 To make the students understand the various components of financial statements.
 To know how the accounting equation is related to the financial statements.

Course Outcomes:
Having successfully completed this course, the student well be able to:
 Understand the basic accounting terms, concepts and principles and use them in
preparation of financial statements.
 Prepare and evaluate the accuracy of the various books of accounts and the
financial statements.
 To evaluate the accuracy of financial statements.
Financial Accounting: Introduction, Need & Objectives, Generally accepted accounting
principles. 4
Unit I
Unit II Double entry system of book keeping: books of original entry & books of final entry,
journals, ledger books and cash book. 8
Final account of Sole proprietorship firms: preparation of trial balance, rectification of
Unit III 10
errors, trading & profit & loss account & balance sheet.
Accounts of non-profit organization: receipts & payment account and income &
Unit IV expenditure account. 4
Accounting information: meaning of Accounting information & its source, corporate
Unit V annual report & its Concepts, books of account to be maintained by a company, schedule 4
VI & format of profit & loss account & balance sheet

Sl no. Text Books

1. Theory and Practice of Accountancy, BB Dam, R.A. Sarda, Ramen Barman, Bijoy Kalita, Capital publishing
company.
2. Introduction to Accountancy, TS Gerewal, S.Chand Publishers.
Text Books:
Reference Books:
Sl no. Reference Books:
1. Advanced Accountancy: Jain & Narang

Page 14 of
44
2. Advanced Accountancy: S.N Maheswari
3. Advanced Accountancy: Shukla & Gerewal

Assam downtown university

Course code Title Credits=3

BBA-203 No. of Lectures: 30

QUANTITATIVE TECHNIQUES Examination Scheme Sessional

Teaching Scheme
assessment : 40 Semester
Lectures:3 Hrs/week
Assessment : 60

Course objectives:
 To understand the theoretical foundation concepts of mathematics
 To know about the concept of vectors and matrices.

Course Outcomes:

Having successfully completed this course, the student well be able to:
 The students will be able to use the theoretical foundation concepts of mathematics.
 The students will be able to understand the concept of vectors and matrices.
 The students will be able to use statistics for analyzing data with graphs and diagrams
 The students will be able to use the concepts of central tendency, significance and chi square test while
analyzing data and interpret it.
 The students will be able to use the concept of probability and various theorems.

Unit I Theoretical Foundation of Mathematics: Number System- elementary ideas, Set- basic
concept, types, operations of sets, Venn Diagrams, Cartesian product of two sets, 7 / 10.5
Relations, Functions
Unit II Matrices, Concept of Vector: Matrices- Definition and notation, various types, addition
of matrices, multiplication of matrices, Determinants, Inverse of a non-singular matrix, 8 / 12
matrices as vectors- preliminary concepts
Differential Calculus (basic formulae with a few applications)
Unit III Statistics Overview: Nature and scope of Statistic- uses of statistics to business and
industrial activities, statistical data- primary and secondary data, collection of data, 8 / 12
classification and tabulation of data, diagrammatic and graphic representation of data.

Unit IV Statistical Applications in business: Measures of Central tendency- Mean, Median, 7 / 10.5
Mode and their application in business

Sl no. Text Books

Text Books:

Page 15 of
44
 Page 16 of
44
 Assam downtown university
Course Code Title Credits = 3
BBA 204 No. of Lecture: 30/45
Teaching Scheme Marketing Examination Scheme
Lectures: 4.5 Hrs / Week Management Sessional Assessment: 40
End Semester Assessment: 60
Course Objective:
 To understand basics of Marketing Management
 To study about product, Brands and its Promotion Mix
 To study distribution of products from manufacturers

Course Outcomes:
After successful completion , the students
will be able to :
 define marketing
 analyze product, its life cycle and related terms
 understand marketing channels & Distribution process
 understand advertising & other elements of promotion

Unit: I Nature, scope, definition & importance of marketing: basic concepts. What
is market orientation, Market Segmentation, targeting & positioning, the
9/13.5
four Ps of marketing product strategy, product innovation & diffusion,
product development, product lifecycle & product mix, Pricing decision &
designing pricing strategies & programmes, pricing techniques
Unit: II Marketing Channels: types of channels & their importance, channel
7 / 10.5
strategies, designing & managing, Managing retailing, physical distribution,
marketing logistics & supply chain management
Unit: III Promotion: advertising- meaning & importance, types, promotion, mix, 7 / 10.5
sales promotion (push versus pull study)
Unit: IV Selling function in marketing, personal selling, nature, importance &
7 / 10.5
process, direct marketing.

Text Books:

Sl. No. Text Books

1. Marketing Management : Kotler Keller Koshi Jha

2. Sales & Distribution Management, ICFAI, Hyderabad : The ICFAI Press

Reference Books:

Sl. No. Reference Books

1. Marketing management: Arun Kumar & Meenakshi

2. Marketing management: Ramaswamy & Naam Kumari

3. Marketing management: Rajagopal

Page 17 of
44
 Assam down town university
Course code Title Credits=3
BBA-205
No. of Lectures: 30
Office Organization and Examination Scheme
Teaching Scheme
management Sessional assessment : 40
Lectures:4.5 Hrs/week
End Semester Assessment : 60
Course objectives:

Course Outcomes:

Unit I Office introduction, its meaning, its functions, office activities, the 5 / 7.5
purpose of office
Office Management, meaning & definition, Principles of Office 6/9
Unit II management, functions of office management, duties and
responsibilities of office manager.
Office organization, meaning & definition, benefits of good 6/9
Unit III organization, office accommodation: its importance, factors
influencing choice of office accommodation.
Office layout- meaning, importance and principles; office automation- 6/9
Unit IV definition, new office technology automation, feasibility and
management structure
Office forms- design, records management- purpose, principles and 7 / 10.5
Unit V process, filing- classification of files, methods of filing, indexing- types
of index.

Text Books:
Sl no. Text Books
1.
2.
Reference Books:
Sl no. Reference Books:
1.
2.

Assam downtown university

Title Credits=3
Course code
HUMAN RESOURCE MANAGEMENT No. of Lectures: 30
Page 18 of
44
 BBA-301
Examination Scheme Sessional
Teaching Scheme
assessment : 40 Semester
Lectures:3 Hrs/week
Assessment : 60

Course objectives:
1. To understand basic functions of Human Resource Management
2. To know the various theories of Human Resource Planning & their implications.
3. To learn about the various functions of Human Resource Development, Career Planning & Development,
Performance management & Performance Appraisal.
4. To understand the concepts of Job Compensation & Human Relations.
Course Outcomes:
1. The students will be able to define, explain and describe basic functions of Human Resource Management
2. The students will be able to define, explain and describe the the various theories of Human Resource Planning &
their implications.
3. The students will be able to define, explain and describe the various functions of Human Resource
Development, Career Planning & Development, Performance management & Performance Appraisal.
4. The students will be able to define, explain and describe various concepts of Job Compensation & Human
Relations.
Unit I Human Resource Management- nature, scope, functions and objectives, Meaning and 6/9
nature of Human Resource Planning- nature, importance and factors affecting HRP,
requisites of successful HRP
Unit II Personnel Management- definition, objectives, significance, Qualities of Personnel 7 / 10.5
Manager, e-HRM- nature, activities: e-recruitment, e-selection, e-performance
management, e-learning, e-compensation.
Unit III Recruiting Human Resources- nature, purpose and importance; factors governing 5 / 7.5
recruitment, recruitment process
Unit IV Selecting Human Resources: nature, selection process, barriers to effective selection, 5 / 7.5
Induction, Orientation Programme, problems of orientation
Unit V Training Development and Career management: nature of training and development, the 7 / 10.5
training process, how to make training effective, Appraising and managing performance
Appraisal, appraisal process, Challenges of Performance Appraisal.
Sl no. Reference Books:
1. Human Resource Management- K. Aswathappa

Sl no. Text Books

1. Human Resource Management- S.S Khanka

Assam downtown university

Course Code Title Credits = 3
BBA-302 No. of Lecture: 30
Teaching Scheme Advertising & Sales Examination Scheme
Lectures: 3 Hrs / Week Promotions Sessional Assessment: 40
End Semester Assessment: 60
Page 19 of
44
Course Objective:

 To introduce students to the field of Advertising, its creation and utility in business
expansion.

 To enlighten students about the significance, concepts and utility of sales management for a
business organization

Course Outcomes:

Having successfully completed the course, a student should be able to:

 Understand the concept of advertising and its use in its different forms.

 Take decisions regarding construction of proper media message plan an advertising

campaign using proper media vehicles and budget.

 Utilize his/her creativity and should be able to develop and design various elements of an
advertisement

 Understand the importance of sales management in an organization and should be able to

take decisions related to sales management.

 Understand types and qualities of sales people and should be able to utilize it for becoming a
good salesperson and should be able to take decisions in the related field.

Unit: I Definition of advertising & promotion, the elements of effective

advertising, its types & role and the marketing process. 7 / 10.5

Unit: II Advertising media, media planning, broadcast & interactive online

media, Developing & managing a programme, developing the 8 / 12
advertising company .
Unit: III Direct & interactive marketing- concept & benefit, channels of direct
7 / 10.5
marketing, public & ethical issues .
Unit: IV Public relations & publicity- it’s importance, various types & techniques 8 / 12
of PR.

Text Books:

Sl. No. Text Books

1. Advertising Management- Myers

Reference Books:

Sl. No. Reference Books

1. Strategic Advertising management- Perey & Elliott

Page 20 of
44
 Assam downtown university

Course code: Title Credits: 3

BBA-303
No. of Lectures: 30
Teaching Scheme PRODUCTION AND OPERATION Examination Scheme
Lectures:4.5 MANAGEMENT Sessional assessment : 40
Hrs/week End Semester Assessment : 60

Page 21 of
44
Course objectives:
1. Ability to understand about Production Management – introduction, concept,
principles, functions and practices.
2. Ability to study the different phases of Operations Management.
3. Ability to acquire knowledge of productivity.
4. Ability to learn about production planning and design.
5. Ability to understand about total quality management.

Course Outcomes:
1. Understanding the different roles of production and operations management.
2. Awareness of different strategies for improving productivity.
3. Analyze and understand product design.
4. To learn about manufacturing processes.
Unit I Production Management- Meaning, scope, importance, function role of production
manager, Types of manufacturing system intermittent & continuous systems.
Plant location- factors governing plant location, rural vs. urban plant site, roof 7
structure.
Unit II Plant layout: definition, objectives, advantages, disadvantages, factors influencing
plant layout.
Work study: definition, objectives and techniques, method study: definition, 6
objectives, techniques, productivity and work study.
Unit III Industrial purchasing: meaning, importance, objectives, methods, ethics in purchasing,
5
legal, aspects in purchasing.
Unit IV Store keeping: meaning, objectives, importance, functions, store room location and
5
layout.
Unit V Inventory control- meaning, functions, objectives, importance, EOQ, stoke levels-
minimum & maximum, reorder point, safety stoke and stock out, Tools and inventory 7
control- perceptual, physical, verification, ABC Analysis

Sl no. Text Books

1. Production and Operations management by Adam, AA and Elbert, RJ
Text Books:
Reference Books
1.. Operations Management by Chary

Assam down town university

Course code Title Credits=3
BBA-304
No. of Lectures: 30
COST AND MANAGEMENT Examination Scheme
Teaching Scheme
ACCOUNTING Sessional assessment : 40
Lectures:4.5 Hrs/week
End Semester Assessment : 60

Page 22 of
44
 Course objectives:
 To provide working knowledge of cost and management accounting.
 To introduce the students to the recent trends in the field of cost and management accounting.
 To prepare and interpret budgets.
 To know the operating results through variance analysis.

Course Outcomes:
Having successfully completed this course, the student well be able to:
 Understand and prepare Cost Sheet.
 Use the various cost control and cost reduction techniques.
 Understand the various elements of cost.
Cost Accounting- Meaning, nature, scope, objectives, functions
Unit I 6
and limitations, Preparation of cost sheet.
Elements of cost- material, labour and overheads: Concept &
classification of cost: Material, labour, overhead, fixed &
Unit II variable, direct & indirect, product & period costs.
Costing methods- job costing, contract costing, process costing, 8
Bath costing.

Standard Costing and analysis of variance- meaning, significance,

Unit III 4
types of variances
Management Accounting- Nature, meaning, scope, objectives and
limitations. Relationship between cost, financial and management
Unit IV accounting 4
Budgets and Budgetary Control: Meaning, types, objectives,
limitations of- Master, functional, Production Raw material,
Unit V flexible, sales, flexible and cash budget. 8
Sl no. Reference Books:
1. Cost Accounting- B.M. Lal
2. Cost Accounting- Khan & Jain
3. Cost Accounting- S.N Maheswari
Text Books:

Reference books:
Sl no. Text Books
1. Theory and practice of costing. Prof K.R Das, prof KM Sinha, prof. B.Bhattacharjee, S.Suri , Ramesh
book Depot.
2. Management accounting, Shashi k. Gupta ,R.K Sharma, Kalyani Publishers.

Assam down town university

Course Code Title Credits = 3
BBA - 305 No. of Lecture: 30
Teaching Scheme Personality and Personal Skill Examination Scheme
Lectures: 3 Hrs / Week Development Sessional Assessment: 40
End Semester Assessment: 60

Page 23 of
44
Course Objective:
 To develop the personality and personal skills of students.

Course Outcomes:
After successful completion of the course, the students should be able to:
 Show good interpersonal skills
 Show ability to work in a team
 Show good business etiquettes
 Show effective conversation skills.

Unit: I Development of Self Esteem; assertiveness, Interpersonal Awareness, Empathy,

Drive strength, Scale and Customer Orientation, Commitment Ethics, Growth
7 / 10.5
Motivation, emotional Intelligence, developing Decision Making, Time
Management, Stress management skills
Unit: II Team talks, Group Discussion and Interviews; Importance of Talk in a Team,
Conflict Management, Communication in Teams, Group Discussions(GD), 8 / 12
Structuring the GD, Interviews, Techniques of Interviewing, Preparing for an
Interview, Kinds of question expected at Interviews, The Interview process
Unit: III Business Etiquettes: what is Business Etiquette, Introductions; self
introductions, introducing others, handshakes and non-verbal gestures;
7 / 10.5
Telephone/Cell Phone Etiquette, Business Dining, Interaction with Foreign
Visitors, Business Manners in different countries
Unit: IV Conversation Skills; what is Conversation? Social Conversation, Effective
Conversation; Conversation Control; Controlling the Directions of
8 / 12
Conversations, Managing Negative Responses, Noticing and recognizing cues
and clues; Application of Conversation Control, Meetings, Being Assertive
without Being Aggressive, Controlled response to Conversational Attacks

Text Books:

Sl. No. Text Books

1. Basic Management Skills for All- E.H Mcgrath
2. Understand what is Career Planning- Dr. Rituparna Das

Reference Books:

Sl. No. Reference Books

1. Professional Communication Skills- Pravin, Bhatia & Sheikh

Assam down town university

Course Code Title Credits = 3
BBA - 306
No. of Lecture:
Teaching Scheme Environmental Examination Scheme
Lectures: Sciences Sessional Assessment: 40

Page 24 of
44
 End Semester Assessment: 60
Course Objective:
 To introduce students to the concept of economic environment of a business and its influence in the
performance of a business.

 To make students aware about various factors of economic environment and their importance in
managing business.

Course Outcomes:
 Understand the importance of Govt. budget and its implications in the influence of inflation, interest
rates and credit creation by banks on the economy.

 Take decision on the basis of prevailing foreign trade policies.

 Understand characteristics on Indian Economy and should be able to use them in taking decisions.

 Take decision in a field related to the mentioned organizations in the unit.

Unit I Multidisciplinary nature of environmental studies. Definition, scope and importance, need 2
for public awareness. lectures
Unit II Natural Resources: Renewable and Non-renewable resources, Natural resources and
associated problems.
a) Forest resources: use and over-exploitation, deforestation, case studies. Timber
extraction, mining, dams and their effects on forest and tribal people.
b) Water resources: use and over-utilization of surface and ground water, floods, drought,
conflicts over water, dams-benefits and problems.
c) Mineral resources: use and exploitation, environmental effects of extracting and using
mineral resources, case studies.
d) Food resources: world food problems, changes caused by agriculture and overgrazing,
8
effects of modern agriculture, fertilizer-pesticide problems, water logging, salinity, case
studies.
e) Energy resources: growing energy needs, renewable and non-renewable energy
sources, use of alternate energy sources, case studies.
f) Land resources: land as a resource, land degradation, man induced landslides, soil
erosion and desertification.
Role of an individual in conservation of natural resources.
Equitable use of resources for sustainable lifestyles.

Unit III Ecosystems: concept of an ecosystem, structure and function of an ecosystem, producers,
consumers and decomposers, energy flow in the ecosystem, ecological succession, food
chains, food webs and ecological pyramids, introduction , types, characteristics , features,
structure and function of the following ecosystem: 6
a) forest ecosystem b) grassland ecosystem c) desert ecosystem
d) Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries).

Unit IV Biodiversity and its consrvation 8

 Introduction- definition, genetic, species and ecosystem diversity.
 Biogeographically classification of India
 Value of biodiversity, consumptive use, productive use, social, ethical, aesthetic and
option values.
 Biodiversity at global , national and local levels
 India as a mega-diversity nation
 Hot-sports of biodiversity
 Threats to biodiversity: habitat loss, poaching of wildlife, man-wildlife conflicts
 Endangered and endemics species of India

Page 25 of
44
  Conservation of biodiversity: in-situ and ex-situ conservation of biodiversity.

Unit V Environmental pollution : definition, cause, effects and control measures of:
Air pollution, water pollution, soil pollution, marine pollution, noise pollution, thermal
pollution, nuclear hazards.
Solid waste management: causes, effects and control measures of urban and industrial 8
wastes. Role of an individual in prevention of pollution, pollution case studies. Disaster
management: floods, earthquakes, cyclone and landslides.

Unit V I Social issues and the environment:

 from unsustainable to sustainable development,
 urban problems related energy,
 water conservation, rain water harvesting, watershed management,
 Resettlement and rehabilitation of people; its problems and concerns. Case studies.
 Environmental ethics: issues and possible solutions
 Climate change, global warming, acid rain, ozone layer depletion, nuclear accidents and
holocaust, case studies.
 Wasteland reclamation
7
 Consumerism and waste products.
 Environment protection Act.
 Air (prevention and control of pollution) Act.
 Water (prevention and control of pollution) Act.
 Wildlife protection Act.
 Forest conservation Act
 Issues involved in enforcement of environmental legislation
 Public awareness.

Unit V Human Population and the environment :

II  Population growth, variation among nations
 Population explosion- family welfare programme
 Environment and human health
 Human rights
6
 Value education
 HIV/AIDS
 Women and child welfare
 Role of information technology in environment and human health
 Case studies
Unit Field work
VIII  Visit to a local area to document environmental
assets- river/forest/grassland/hill/mountain
 Visit to a local pollutes site-urban/rural/agricultural/industrial
 Study of common plants, insects, birds
 Study of simple ecosystems-pond, river, hill slopes, etc.(field work equal to 5 lectures
hours).

Text Books:

Sl. No. Text Books

Reference Books:

Sl. No. Reference Books

Page 26 of
44
 Page 27 of
44
 Assam down town university
Course Code Title Credits = 3
BBA - 401 No. of Lecture: 30
Teaching Scheme Sales Management Examination Scheme
Lectures: 3 Hrs / Week Sessional Assessment: 40
End Semester Assessment: 60
Course Objective:

 To introduce students to the field of sales management and its significance in managerial
decision making

 To make students understand the concepts of sales management

Course Outcomes:

Having successfully completed the course, a student should be able to:

 Plan and co-ordinate sales activities of an organization

 Execute effective sales calls

 Plan and execute sales contests

 Carry out functions of recruiting, selecting, training and leading sales people.

Unit: I Basic Concepts- objectives, sales executive as coordinator-

organization & co- ordination, planning & co-ordination with other 7L
elements in marketing programme, sales control- informal & formal
Unit: II Theories of selling- AIDAs,” Right set of circumstances”, “Buying
5L
Formula”, “Behavioral Equation theory”.
Unit: III Process of effective selling- Prospecting, steps in prospecting, sales
5L
Resistances- obstacles to sales, sales objectives, closing sales.
Unit: IV Sales meetings & sales contests- planning & staging sales meetings,
local sales meetings, sales concepts- objectives, contest formats, 6L
contest prizes, contest promotion etc.
Unit: V Sales force management- Recruitment & selection, Training &
development, placement of sales personnel, compensation & 7L
incentive to sales persons, motivation & leadership for sales

Text Books:

Sl. No. Text Books

1. Sales Management- Decisions, Strategies & Cases- Still, Cundiff & Gouoni.
2. Sales & Distribution Management, ICFAI, Hyderabad : The ICFAI Press

Reference Books:

Sl. No. Reference Books

1. Richard R. Still: Sales Management, Prentice Hall: New Delhi
2. Havaldar K. K. & Cavale M. V. : Sales & Distribution Management

Page 28 of
44
 Assam down town university
Course Code Title Credits = 3
BBA-402 No. of Lecture: 30
Teaching Scheme Research Methodology in Examination Scheme
Lectures: 3 Hrs / Week Marketing Sessional Assessment: 40
End Semester Assessment: 60
Course Objective:
 To introduce the students to systematic methodology of conducting research with a special
focus on research in the field of marketing.
Course Outcomes:

Having successfully completed the course, a student should be able to:

 Do research and understand the importance of research in managerial decision
making and should be able to take decisions based on research studies

 Carry out a research systematically and by using proper statistical methods

 Take proper decisions in doing a research in the field of marketing

Unit: I Introduction, definition, importance, scope & limitation of

7 / 10.5
marketing research, objectives, types of research.
Unit: II Methods of data collection, sources of primary data &
secondary data
Data Preparation- Validation, coding, tabulation cross
7 / 10.5
tabulation of data.
Data analysis and interpretation
Hypothesis testing- Univariate & bivariate analysis.
Unit: III Sampling- sampling process, sampling design, sample size 5 / 7.5
Unit: IV Questionnaire design construction, Attitude measurement,
6/9
various scales for attitude measurement
Unit: V Report writing- types of report, contents of the report, Personal
5 / 7.5
presentation of report.

Text Books:

Sl. No. Text Books

1. Marketing Research- G.C. Beri

Reference Books:

Sl. No. Reference Books

1. Marketing Research- G.C. Beri

Page 29 of
44
 Assam down town university
Course code Title Credits=3
BBA-403
No. of Lectures: 30
Examination Scheme
Teaching Scheme FINANCIAL MANAGEMENT
Sessional assessment : 40
Lectures:4.5 Hrs/week
End Semester Assessment : 60
Course objectives:
 To introduce basic knowledge of financial management.
 To be familiar with the factors of capital structure relevant for dividend decisions.
 To impart knowledge on the various factors to be considered in designing the
capital structure of an entity.
 To make the students understand and analyse the financial statements for
managerial decision making.

Course Outcomes:
Having successfully completed this course, the student well be able to:
 Understand the basic accounting terms, concepts and principles.
 Prepare and evaluate the accuracy of the various books of accounts and the
financial statements.
 Use the accounting concepts to prepare and understand the financial
statements.
 To comprehend the capital structure and dividend policy of an organization

An overview of Financial Management: Meaning, objectives, nature, scope, 5

Unit I finance functions, basic concept used in financial management, role of financial
manager.
Capital Structure: Meaning of Capital, capitalization and capital structure, share 7
Unit II capital- equity share capital and preference share capital, debenture and their
features; meaning; over capitalization and under capitalization- meaning, causes,
effect and remedies.
Unit III Leverage: Meaning, analysis of operating leverage and financial leverage 5

Cost of capital: Meaning and importance of different types of capital- equity 7

share capital, preference share capital and debentures; overall cost of capital, role
Unit IV of SEBI & other regulatory authorities in the issue of capital.
Dividend policy: Meaning of dividend policy and retained earnings, theories of 6
Unit V dividend policy, Dividend Payout Ratio and Price Earnings Ratio.

Page 30 of
44
 Text Books:
Sl no. Text Books
1. Financial Manageemnt, I M Pandey, Vikas Publication.
2. Financial Management- Sharma & Gupta, Kalyani Publishers.
Sl no. Reference Books:
1. Financial Management- Theory and Practice, Prasanna Chandra, Tata McGraw Hill.
2. Financial Management- Khan & Jain, Tata McGraw Hill.

Reference Books:

Page 31 of
44
 Assam down town University

Course code Title Credits=3

BBA-404
No. of Lectures: 30
Examination Scheme
Teaching Scheme Management of Services
Sessional assessment : 40
Lectures:4.5 Hrs/week
End Semester Assessment : 60
Course objectives:
 To understand the marketing strategy of services.
 To study the different services being offered by service industry.
 How to offer good quality of services to the customer.
Course Outcomes:
 Understand about various financial, tourism and travel industries.
 Understand to fill the gap between service provider & service receiver.

Nature of Services marketing- definition, characteristics of 8 / 12

Unit I services, classification of services, marketing of services-
elements of marketing mix, services marketing triangle.

Service quality- ingredients of quality, gaps model of service 6/9

Unit II quality.

Components of marketing of services in financial services 8 / 12

especially with banking & non-banking financial services
Unit III industry, Hospital & hotel industry

Basic idea about marketing of travel and tourism industry, 8 / 12

Unit IV educational and industrial institutes, consultant services, BPO
and call centers’.

Text Books:
Sl no. Text Books
1. Marketing of Services- Nimit Choudhury & Monica Choudhury

Sl no. Reference Books:

1. Marketing of Services- Nimit Choudhury & Monica Choudhury

Assam down town University

Course code Title Credits=3

Page 32 of
44
 BBA-405 No. of Lectures: 30
Examination Scheme
Teaching Scheme Business Laws
Sessional assessment : 40
Lectures:4.5 Hrs/week
End Semester Assessment : 60
Course objectives:
 To understand the Laws Relating to business.
 To understand the Government Regulations on business in India.
 To study the different types of act in Indian Law like Indian Partnership Act, Consumer
Protection Act, Indian Contract Act.

Course Outcomes:
 Understand about various Laws Relating to business.
 Understand about duties and rights of partners.

An overview of Laws Relating to business in India 6/9

Unit I Business Laws- meaning and importance, Government Regulations on
business in India.
Indian Contract Act, 1872: 6/9
Unit II Meaning of a contract, characteristics of a valid contract, discharge of
contracts, breach of contract, indemnity and guarantee, Bailment, Pledge,
and Agency Contract
Indian Partnership Act, 1932: 6/9
Definition of partners, partnership, firm, types of partnership, duties and
Unit III rights of partners, dissolution of partnership, minor as a partner.

Negotiable Instruments Act, 1881: 6/9

Unit IV Definition, features, types of negotiable instruments, Endorsement, Parties
to Negotiable Instruments.
Consumer Protection Act, 1986: 6/9
Related provisions, Consumer Protection Councils, Consumer Dispute
Unit V Redressal Agencies

Sl no. Text Books

1. Business & company law- Sen & Mitra
2. Business Laws: Avtar Singh
Text Books:
Sl no. Reference Books:
1. Business Laws: Pilai & Bhagvathi
2. Business Laws: Kucchal

BBA-501: Summer Project (3 credits)

Class / Hours
30 / 45

Page 33 of
44
 DURATION: 4 TO 6 WEEKS.
Each student undertakes a project under an organization for 4 to 6 weeks duration.

Assam down town University

Course code Title Credits=3

BBA-502
No. of Lectures: 30
Examination Scheme
Teaching Scheme TAXATION LAWS
Sessional assessment : 40
Lectures:4.5 Hrs/week
End Semester Assessment : 60
Page 34 of
44
 Course objectives:
 To impart knowledge on tax and types of tax.
 To make proper compliance of various provisions of the tax laws.
 To make the students understand the influence of tax on business entities.
 To introduce the students to the procedures to be adhered with regard to tax matters.
Course Outcomes:
Having successfully completed this course, the student well be able to:
 Understand the basic terms relating to taxes.
 Computation of tax liability.
 Use the tax planning strategy to minimize the tax burden legally.

Introduction- Concept and definition of income, receipts which are not

Unit I incomes, exemption of income from charge of income tax. 6
Laws relating to income tax- Income tax related laws, principles underlying
Unit II certain concepts as regard to determination of taxable income 5
Provisions relating to income tax- Provisions of Income Tax Act relating to
various heads of income with special reference to profits and gains from
Unit III business and profession, capital gains 7
Unit IV Income from other sources, deductions, computation of income tax liability 5
Tax Planning- concepts of tax planning, tax planning with reference to
setting up a new business, location aspects, nature of business, planning for
Unit V tax holding benefits and with reference to financial management decision. 7

Sl Text Books
no.
1. Taxation and Auditing B.B.Dam, Sujit Sikidar,R.Barman, B.Bora, Cpital publishing company,
Guwahati.
2. Income tax, Dr. Binod Singhani, Taxmann
Sl no. Reference Books:
1. Income tax laws and practice- Dr. V.K. Singhania
2. Income tax laws and practice- M. Chandra
3. Income tax laws- Taxman Publication
Text Books:

Assam down town University

Course Code Title Credits = 3
BBA - 503 No. of Lecture: 30
Teaching Scheme International Marketing Examination Scheme
Lectures: 3 Hrs / Week Sessional Assessment: 40
End Semester Assessment:
60
Course Objective:

Page 35 of
44
  To make students understand the scope and opportunities of international marketing
and its difference with domestic marketing.

 To give an idea of the approach and procedures in undertaking international

marketing activities.

Course Outcomes:

Having successfully completed the course, a student should be able to:

 Understand the concepts of marketing in International Marketing and should be able

to take decisions in the related field

 Find international market for doing business and should be able to process and export
order.

 Acquire the orientation towards developing entrepreneurship in international

marketing and should be able to do the related documentation

 Understand the benefit and use of information technology in doing international

marketing

 Understand the role of WTO and other organizations in promoting international

business and should be able to see the challenges and opportunities for Indian
businesspeople doing international business.

Unit: I Meaning and need of international business - exports and imports;

Difference between international and domestic marketing; Nature of
7L
international markets and opportunities; selection of an international
market for exporting and international marketing.
Unit: II Search of an overseas buyer; Processing an export order – pre dispatch
and post dispatch procedures; Role of banks in export import
transactions. 6L

Unit: Exporting as an entrepreneurial venture; Process of doing an export

III business; export-import documentation. 5L

Unit: Information technology and international business – Electronic

IV procurement, electronic marketing, electronic logistics and their 6L
benefits.
Unit: V WTO and trade liberalization; Role of govt. and semi govt. agencies
in export promotion; India’s competitiveness in product and service 6L
export.

Text Books:

Sl. No. Text Books

Page 36 of
44
1. R.L.Varshney & B.Bhattacharyya : International Marketing Management -
An Indian Perspective
2. Donald L. Brady : Essentials of International Marketing

Reference Books:

Sl. No. Reference Books

1. Keith Lewis & Matthew Housden: Introduction to International Marketing -
A Guide to Going Global
2. Sak Onkvisit, John J. Shaw : International Marketing Analysis and Strategy

Page 37 of
44
 Assam down town University

Course Code Title Credits = 3

BBA-504 No. of Lecture: 30
Teaching Scheme Banking & Insurance Examination Scheme
Lectures: 3 Hrs / Week Sessional Assessment: 40
End Semester Assessment:
60
Course Objective:

Course Outcomes:

Unit: I Banker customer relationship , definition of customer , Opening of

Bank Account , KYC norms , Financial inclusion , opening and
closing of Bank accounts, Banking technology : Alternate Delivery 6/9
Channel , Electronic Fund Transfer System ,RTGS & NEFT.

Unit: II Bank Loans & Advances: Principles of Lending, Fund Based loans
and Non Fund Based loans, Overdrafts, Demand loans, Priority
5 / 7.5
Sector and Non Priority Sector Advances.

Unit: Assessment of Working Capital Loan under Tandan Committee ,

III Chore Committee and Nayak Committee Recommendations . 5 / 7.5

Unit: Insurance – meaning, definition, importance, concept of Risk, Peril,

IV Hazard, Life Insurance – meaning, definition, importance, differences
between non-life and life insurance, Principles of Life Insurance,
8 / 12
Practice of Life Insurance, life insurance products, Procedure
relating to Proposal forms and their legal significance, renewals,
lapses, surrenders and paid up cancellation clauses.
Unit: V Principles of General Insurance , Contract of Insurance ,conditions
necessary for a contract , Utmost Good faith , Personal Accident
Insurance , Assignment , Indemnity , Fire Insurance , Marine 6/9
Insurance , motor Insurance .

Text Books:

Sl. No. Text Books

1. Indian Banking: the new vision, Ed. K.N.Rao, ICFAI: Hyderabad
2. Private banking: an introduction, Ed. B.Sujatha, ICFAI: Hyderabad

Reference Books:

Sl. No. Reference Books

1. Banking and insurance, Ed. C.V. Kumar, ICFAI: Hyderabad

Page 38 of
44
 Assam downtown University

Course code: Title Credits: 3

BBA-505
No. of Lectures: 30
Teaching Scheme Examination Scheme
Entrepreneurship Management
Lectures: 4.5 Sessional assessment : End
Hrs/week Semester Assessment :
Course objectives:
1. Ability to understand about entrepreneurship – introduction, concept, principles, practices,
roles and responsibilities
2. Ability to study the different types of entrepreneurs and how to promote women entrepreneur
3. Ability to acquire knowledge of various Entrepreneurship Development Programmes (EDP)
4. Ability to learn about small scale enterprises and e- entrepreneurship

Course Outcomes:
1. Ability to analyze problems faced by entrepreneurs
2. Understanding the concept of project planning, methods and its formulation
3. Awareness of different symptoms of industrial sickness

Unit I Entrepreneurship- definition, innovation and invention, characteristics of an

entrepreneur- function of an entrepreneur, types of entrepreneur, 6
entrepreneurship in India, measures to promote women entrepreneur.
Unit II Entrepreneurship Development programmes (EDP); Project planning-
definition and concept of project planning, methods of project planning, 6
formulation and appraisal of projects- its stages.
Unit III Small scale enterprises- characteristics, role and importance, contribution of
SSEs, problems of SSEs, Sickness in SSEs, symptoms and reasons for 6
industrial sickness
Unit IV Entrepreneurial organization and strategies- introduction, definition,
developing entrepreneurial staff, entrepreneurial organization- nurturing and
7
developing entrepreneurship, corporate entrepreneurship, entrepreneurial
strategies
Unit V E- Entrepreneurial- introduction, the concept of e- entrepreneur, essence of
5
e- entrepreneurship

Sl no. Text Books

1. Entrepreneurship Management Text and Cases by Bholanath Dutta
Text Books:

Reference Books:
1. Entrepreneurship Development and Project Management by Neeti Gupta and Anuj Gupta
Page 39 of
44
 Assam downtown University
Course code: Title Credits: 3
BBA-601
No. of Lectures: 30
Teaching Scheme Examination Scheme
Organizational Behaviour
Lectures:4.5 Sessional assessment : 40
Hrs/week End Semester Assessment :60
Course objectives:
Course Outcomes:

Unit I Introduction: Need to understand human behavior, concept and nature of

organizational behavior, organizational behavior models. 7 / 10.5

Unit II Individual behavior: Self concept, Ability, Learning- theories, values and
attitudes, Personality- determinants and traits, emotions. 7 / 10.5

Unit III Interpersonal behavior- Transactional analysis- ego states, types of

transactions, life position, application of transactional analysis. 8 / 12

Unit IV Group behavior & team development: concept of group and group dynamics;
types of groups; theories of group formation and group behavior. Group 8 / 12
decision making; inter group behavior; concepts of teams; types.
Sl no. Text Books
1. Business organization and management: Niru Vasisth

Reference Books:
1. Organizational Behaviour and Human Resource Management: M.S Saiyadin

Page 40 of
44
 Assam downtown University
Course code: Title Credits: 3
BBA-602 No. of Lectures: 30
Teaching Scheme Examination Scheme
STRATEGIC MANAGEMENT
Lectures:4.5 Sessional assessment :40
Hrs/week End Semester Assessment : 60
Course objectives:
1. Ability to understand about strategic management – introduction, concept,
principles, functions, practices, roles and responsibilities.
2. Ability to study the different phases of strategic management.
3. Ability to acquire knowledge of SWOT analysis as well as external and internal
environment.
4. Ability to learn methods and techniques used for organizational appraisal.

Course Outcomes:
1. Understanding the different problems of strategic management.
2. Awareness of different environment.
3. Analyse and understand corporate level strategies.

Unit I Strategic management: Definition, Nature and value of strategic management.

Vision statements: Nature, Definition, Benefits. Mission statements: Definition,
Characteristics. Strategic management process: strategic management model – 7
various components of the model. SWOT analysis. Value chain analysis: primary
activities and support activities. Need for strategic management in organizations.
Unit II Environmental Appraisal: Competitive strength analysis – Internal environment:
Strengths and Weaknesses. External environment: Opportunity and Threats.
7
Classification of environmental sectors: Legal, Economic, Social, Political and
Technological factors. Forces driving the competitions among the organizations
Unit III Strategy formulation: concept of environment in various organizations, internal and
external environment, SWOT matrix, appraising the environment, environmental 6
threat and opportunity profile (ETOP) for an organization
Unit IV Methods and techniques used for organizational appraisal: internal analysis,
5
comparative analysis, comprehensive analysis
Unit V Corporate level strategies: expansion strategies, stability strategies, retrenchment
strategies, combination strategies, concentration strategies- Ansoff’ product- 5
market matrix
Sl no. Text Books
1. Strategic management and Business Policy- Azhar Kazmi

Page 41 of
44
 Assam downtown university
Course code: Title Credits: 3
BBA-603 No. of Lectures: 30
Examination Scheme Sessional
Teaching Scheme Consumer Behaviour
assessment : End Semester
Lectures:4.5 Hrs/week
Assessment :
Course objectives:
 Ability to understand about the concept of Corporate level strategic
 To study about Consumer Behaviour

Course Outcomes:
Having successfully completed the course, a student should be able to:

 Understanding the consumers’ purchase behavior

 Understanding the market segmentation, criteria for selecting a market segment.

Unit I Consumer Behaviour- factors influencing consumer behavior, models of consumer

behavior
9 / 13.5
Buyers’ decision making process- buyer behavior and promotional strategy
implications, market segmentation- criteria for selecting a market segment, bases for
segmenting consumer and industrial market.
Unit II Consumer behavior and marketing- consumer involvement and decision making
process, consumers’ purchase behavior . 7 / 10.5

Unit III Introduction to strategic management- definition of strategic management, elements

7 / 10.5
in strategic management process, model of strategic management process
Unit IV Corporate level strategies- concentration, diversification, and stability, retrenchment:
7 / 10.5
definition and concept

Sl no. Text Books

1. Basic Management Skills for All- E.H Mcgrath
2. Understand what is Career Planning- Dr. Rituparna Das

Reference Books:

1 Professional Communication Skills- Pravin, Bhatia & Sheikh

.

Page 42 of
44
 Assam downtown university
Course code: Title Credits: 3
BBA-604 No. of Lectures: 30
Examination Scheme Sessional
Teaching Scheme BBA- IT in Management & E- Commerce
assessment : End Semester
Lectures:4.5 Hrs/week
Assessment :
Course objectives:
1. Ability to understand about Information Technology – introduction, concept, principles, functions and
practices.
2. Ability to study the different phases of business intelligence.
3. Ability to acquire knowledge of ERP in an organisation.
4. Ability to learn about e-commerce and business models.
5. Ability to understand about online retailing and banking.

Course Outcomes:
1. Understanding the different roles of information technology.
2. Awareness of different features of ERP.
3. Analyse and understand e-commerce and business models.
4. To learn about online retailing and banking.

Unit I Introduction: Understand the role of Information Technology in an organization. Fundamental of

Computers, Strategic initiatives for Technology, Business Intelligence: Introduction, Technologies 5
Enabling BI, Future of Business Intelligence.
Unit II ERP: Enterprise Perspective: An Overview, Features of ERP, ERP drivers, Trends in ERP, ERP in
India. : ERP: Key Issues: ERP and E-Commerce, ERP Culture, Pre and Post Implementation Issues, 6
Key ERP Consultants in India, Future Directions in ERP.
Unit III Definition, concept and features of Electronic 5Commerce, Electronic Commerce Business Models
(Competitive Environment, Competitive Advantage, Market Strategy, Organizational Development). 5

Unit IV Business to consumer (B2C) Business Models, Types of B2C, Business to Business (B2B) Business
Models, Types of B2B, Consumer to Consumer (C2C) Business Models, Types of C2C, Electronic
Payment Systems (Cash, Check, Credit Card, Stored Value, Accumulating Balance), Working of 7
Online Credit Card, Transaction Security.

Unit V Online Retailing, Challenges in online retailing, Online market research, Online marketing
communications, Online advertising, Online branding, Online customer relationship, Online pricing
strategies.
Online Banking - features, characteristics and benefits. Issues in online banking, Introduction to 7
Mobile commerce Challenges emerging in Mobile Commerce, Application areas of Mobile
Commerce.

Sl no. Text Books

1. Introduction to Information Technology – Efrain Turban
2. E-Commerce: Fundamentals and Applications by Henry Chan, Tharam Dillon & Elizabeth Chang

Reference Books:
1. E-Commerce – Concepts, Models and Strategies by Murthy, C. S. V

Page 43 of
44
 Assam downtown university
Course Code Title Credits = 3
BBA - 605 No. of Lecture: 30
Teaching Scheme Retailing & Rural Examination Scheme
Lectures: 3 Hrs / Week Marketing Sessional Assessment: 40
End Semester Assessment: 60
Course Objective:

 To introduce students to the activity of retailing, its importance, concepts and systems.

 To introduce students to rural marketing scenarios, concepts and associated opportunities &
challenges.

Course Outcomes:
Having successfully completed the course, a student should be able to:

 Understand the concept and importance of retailing and take decisions based on it.

 Take decisions regarding retail formats, store locations and relationship retailing.

 Take decisions regarding choosing a location for a retail store and the sales & promotion of a
retail outlet.

 See the opportunities and challenges in Global retailing scenario and the career prospects
associated with it.

 Understand rural marketing, factors associate with it and should be able to take decisions in
the field of rural marketing.

Unit: I Retailing – meaning, definition and characterization; importance of retailing;

4L
Types of retailers; activities of a retailer; Organized and unorganized retailing.
Unit: II Retail formats; retail strategies – positioning, product differentiation, operational
superiority, Store location strategies; Building and sustaining relationship in 7L
retailing.
Unit: III Location and site selection in retailing, types of consumer goods and retailing
locations; Promotional measures in retailing; Retailer as a salesperson; AIDA 5L
model of selling.
Unit: IV Global retailing scenario; retailing trends in India; Electronic retailing, Career in
5L
retailing – own business, career as a retail employee.
Unit: V Concept of rural marketing; opportunities and challenges in rural marketing in
India; urban to rural and rural to urban retailing; marketing of agricultural and 7L
agro based products; co-operative societies.
Text Books:

Sl. No. Text Books

1. David Gilbert : Retail Marketing Management
2. Neelesh Jain : Retail Management - A Realistic Approach

Reference Books:

Sl. No. Reference Books

1. Gibson G. Vedamani : Retail Management
2. Jim Pooler : Retail Strategies - Understanding Why We Shop

Page 44 of
44