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CHAPTER 1

INTRODUCTION

Background of the study

The Caraga Regional Association of Traders and Entrepreneurs Inc.

(CREATE) brings along with them the banner of the region as they showcased their
products. Internally, the organization has become itself, a solution to some of its
member’s productivity problems. It also becomes a consolidator of products to assists
producers who are not yet capable, financially or logistically to market their products on
their own. The organization is composed of various sellers are who are in to the
production of the following products, Baked products, Cloths, Shoes and Gadgets.
However, in the modern technology of business the world of online selling is
the recent trend. Instead of selling in the market the system will help the seller to post
their products to be viewed by the prospective buyer online.
It involves also the registration and information of the seller and buyer by
posting the product the buyers will only have to contact the seller for their transactions
thru online the researchers decided to create a web-based system to sell all the products
online from within Caraga Region.
Online shopping is the process of buying goods services from merchant who
well on the tourist and people through transaction.
Benefits of E-commerce: increase in sale, increase in customer, ability to open
24/7, intact processing of transaction, increased business reach, uses electronic payment.
(Chaffey and White (2011) Business Information Management Pearson
Education Limited)(Chaffey and Wood (2005) Business Information). Online Marketing
business can influence the consumer purchasing decision and alter brand perceptions of
different products of different industries. It is the purpose of this research to study the
various tools and techniques marketing managers can use to influence by utilizing
consumer as their marketing asset.
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Statement of the problem

The study aims to determine the Effectiveness of online marketing business in Salvacion Trento
Agusan Del sur

This study seeks to answer the following query:

1. What are the effects of online marketing business to the students?

2. What are the advantages of online business?

3. Black of information of the availability of each product?

Significance of the study

This research is essential to the respondent in salvacion to inform them the

Effectiveness of Online Marketing Business in present days. The research is significant because
it serve as the another way and easiest way to sell the products easily.

Sellers- to minimize their travel time, expenditures and to earn more profits. David A. LA
Fountain, P.C you have devoted your time, money, and energy to build, running, and operating
your business you may decide that now if the right time to sell, or you be recognizing the
importance of putting together an exit for a future sale.

Buyers- to lessen travel expenses thru freight and handling because of free delivery. There three
basic types of reference groups; informational, utilitarian and value expressive. Informational
influence can be powerful, and it’s perhaps the most easily affected by a well-planned marketing
strategy.

Future researchers- are defined as a systematic study of possible future events and
circumstances. Future research is different from forecasting in a way that the former has a
forward orientation and look ahead, rather that backwards and is not as mathematical as
forecasting. A tool for building knowledge and for facilitating learning means to understand
various issues and increase public awareness.
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Scope and Delimitation

This research includes the topic about the online marketing business and seeks to answer
the problems stated. The respondent includes only the students of Salvacion National high
school that part of online business and excludes the other schools or barangay that not
mentioned.

Definition of terms

Internet - a network that links computer networks all over the world by satellite and
telephone, connecting users with service networks such as email and the World Wide Web.

Online system- available through a system and especially a computer.

Product - is anything that can be offered to a market that might satisfy a want or need.

Technology – is a tool or machines that increase the control and understanding of the material
environment.
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Conceptual Framework

ONLINE MARKETING
The effectiveness of online
BUSINESS marketing of the respondent

Figure 1. Conceptual Paradigm of the Study

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Objectives of the study

This study aims to determine the effectiveness about online marketing business in Salvacion
Trento Agusan Del sur.

1. To know the effects of online marketing

2. To be aware on how it is important in the present day.
3. To provide an information of the qualities of the product and sellers to the buyers.
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CHAPTER II

REVIEW OF RELATED LITERATURE

The web has become an opportunity for the marketers to add value to products and services.
The phenomenon growth and rising of the popularity of the internet and the World Wide Web
has become a key to attract more consumers and business to engage the benefits of electronic
commerce (E-commerce).

The E-commerce is sited as any form of business transaction in which the parties interact
electronically rather than the physical exchange or direct physical contact (Alden, brehmer &
Johansson, 2009). This has transformed the traditional commerce and enhanced sales and
exchanges or merchandise and information.

It is not just considered as single entity of technology but a combination of technologies where
applications, processes, business strategies are necessary to do business electronically of goods
and services with the click of a mouse is changing the global setting.

Consideration of the website design and operations are dependent upon the nature of business
activities and the target consumers. According to Burleson (2011), a website must be simple and
focused site to succeed. One that is easy to build, maintenance-free, low cost, trustworthy, and a
powerful traffic-builder and costumer-converter.

Having the right tool and the right product alone doesn’t ensure the success of the website to be
effective; the website must be designed with the target audience as foremost consideration.
Although some of them may be focused on one selection, some of them have expanded their
selection similar to what traditional offline shopping mall offers to their customers.

It’s pretty clear that local users have a lot of options to choose from nowadays. Thanks to the
arrival last year, a lot of Filipinos became aware on hoe online shopping can be a convenience to
them rather goes to traditional offline malls. But with this alternative option, there lies some
doubts as well for most of the online Filipino users. Honestly, it’s only natural to have some
doubts since it’s new to them.
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CHAPTER III

METHODOLOGY

Research Design

 This made use of a descriptive survey design. It is descriptive for it determined

the effectiveness of online marketing business in Salvacion, Trento agusan del
sur

Research locale

 The study was conducted in Salvacion, Trento Agusan del sur.

Respondent of the study

 The respondent of the study are the people to buying products online.

Data Gathering

 The data was gathered together with the use of questionnaire and the
researcher collected information about their study. the steps on gathering data
7Website designers must balance design considerations and capabilities with
client objectives and the consumer’s level of understanding in the modern
technology. In the Philippines, e-commerce is mostly being implemented by
major retailers and multinational corporation for banks to banks exchange. A
number of business to consumers transaction have emerged through the years
such as auction, online shopping, and online banking this just shows that
Filipino business welcome this new opportunity in selling good since 16% of
the population is using internet. this new marketing strategy will not only
benefit those big companies but also the small businesses who cannot afford to
advertise their products. Just by creating a website in a very affordable cost
would make the business grow in terms of sales and enhance the company
 Image as well, (lacson, pasadilla, 2010).
 Philippines firms have yet to fully top the potentials of e-commerce that will
help them to complete in domestic and global markets. In the process of
preparing themselves to conduct

E-commerce these firms will be changing the way they do business these changes are expected
to have an impact on the welfare of the Phil. workers. Most efforts to measure the economic
effects of e-commerce including those on workers welfare have focused on the U.S and Europe,
who are considered to be the leaders in e-commerce. In general, it discuss the changes in the
nature of work from the front to back office is likely within the sectors performing services
employment demand for this industry, they may be focused away from agents and blue collared
workers toward higher management and executive staff (De Vera, 2012). There have been a lot
of online stores that are being put
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CHAPTER IV

RESULT AND DISCUSSION

This chapter discussed on the presentation, analysis and interpretation of data of result
conducted. The findings are presented to answer the five specific questions on the study as
reflected in chapter.

ITEM AGREE DISAGREE AGREE DISAGREE

F M F M

They like posting the

product 10 0 8 2 0 0

They enjoy for free

delivery for their 9 1 8 1 0 1
vacation.

They deserved the

cool and deserving 10 0 8 2 0 0
deliveries.

Being confident to
selling the product 8 2 8 2 0 2

Being trusted with the

organization and the 7 3 7 1 1 2
all sellers.
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According to the result of the study conducted. It showed that the effectiveness of online
marketing business were many agree than the disagree by the respondent according to our
survey questionnaire stated had shown that they like much but they waited so long , it is had
also come quickly , they also that this is a the good business for no work or financial. They get
people who like the products and order it.

Even if the other buyers will waiting for their order like couple t-shirt, lipsticks, pants, dresses,
shoes, sandals, jackets, and everything because the trust the organization and sellers. In the
study of the Nature of Business activities and target consumers.

According to Burleson (2011), Effectiveness of online marketing business in Salvacion Trento

Agusan Del sur, on that is early to build, maintenance- free, low cast, trustworthy and a powerful
traffic builder and consumer-converter.
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SUMMARY CONCLUSION AND RECOMMENDED

According to the result, the response on the survey questionnaire conducted about the
effectiveness of online marketing business in salvacion Trento, agusan Del sur by the respondent
is showed in the enumerated scenario the respondent perception on the Effectiveness Marketing
Business in Salvacion Trento Agusan Del sur.

Were want to get noticed about their comment, they like having a good communicate about the
sellers but they waited sometimes but they thinks cool and deserving dresses, shoes and
everything that they order and they like posting viewing the products, they like simple deliveries,
they like cool and deserving, to being confident to selling the products, being trusted on the
sellers and organization according to the answer of the ten people to our survey questionnaire
By the effect of effectiveness of online marketing business in salvacion Trento agusan Del sur is
only for waited so long, they didn’t take their order.

The study believed that the effectiveness of online marketing business is enjoyable, happy, and
confidence aspect that cause and effect behaviour of being buyers, respondent, it may be
nervous and sometimes. According to the situation that were want to observed during the survey
questionnaire according to the result of the study it was recommended result of the study it was
recommended that the management should be preparing in the sellers and buyers in the
Salvacion Trento, agusan del sur. As well our strong implementation of Effectiveness of online
marketing business in Salvacion organization is composed of various sellers.
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REFERENCES

Abraham Lincoln.org. Bartle by- David Drums’. This site was over 8800 online business.

Aldine, brehmer & Johansson, 2009. Physical exchange or direct physical contact journal of
education and practice.

Burleson 2011 a website must be simple and focused size to succeed. Rev 102 (3): s-41

Blue collared workers towards higher management and executive Staff D. De Vera.

Journal of education.

David A. La Fountain, 2012. Recognizing the importance of sellers of putting together an exit for
a future sale.

Lacson Pasadilla, 2010, the business grow in terms of sales and enhance the company image as
well Rev. 98(2): s-45
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AUTHOBIOGRAPHY

The girl in the picture is a Grade 11 senior high school student of salvacion national high school
taking the strand of shielded metal arc welding (SMAW). She is SHAINA DELGADO ABRAHAN
18 years of age born on October 22 2001 living in purok 5 Cogonon, salvacion Trento agusan Del
sur. She is the youngest daughter of Mr. and Mrs. ERLINDA DELGADO ABRAHAN. She has
two big brothers and four big sisters.

Since grade 10 she was in relationship (Live in) until now she always managed her time for her
school and being wife to finish her studies. She’s an honour student now; her goal in life is to
finish her studies to have a permanent work for her able to help her family.

Her hobbies in life are writing a love struggle story, reading a book, and she love cooking and
clean their house. Her favourite food is all adobo can make and the sport, she really loves
playing badminton game. And her ambition in life is to become a secondary teacher major in
English and she believed in saying that “WORD ARE LIKE KEYS. IF YOU CHOOSE THEM
RIGHT, THEY CAN OPEN ANY HEART AND SHUT ANY MOUNT” and I thank you!
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Appendix

(Questionnaire)

Effectiveness of Online Business Marketing Business survey Questionnaire

Through posting viewing the products are

you satisfy of this?

In can lessen your travel time because of

free delivery?

Are the seller’s gives the information of

the products properly?

Are you planning to be one of the sellers

soon?

As a respondent, Online Marketing

business are good way of selling?