ne by:

Do Beri
i ta
Amr

h i n g
a u n c
L o n i c
w o r g
S
  A bo u
t T he
 Clien Com
pany

view
t B r ie
 Resea f
rch
 Produ
Over
ct An
 Cons alysi
s
ume
 Comp r Analysis
petito
 Strat
egy
rs An
alysi
s
 Creat
ive
 Execu
tion
 Concl
lusio
n
 s i r e ,
o u De
 Y
Id e a l i ze .
e a m ,
We o u Dr
Y
o .

The
We D
to
i c a ted -
ded ith a top

C om
is n ts w s i re
L US T c li e y d e
e n u r th e f
Gre viding o where vision o

Abou
pro r v ic e h e v i d e
c hs e il l. T pr o
n o t f u l f o ox

pany
w e t e b
n d is o f th g,
a LU S T ,o u t ti s i n
e e n t e d v e r
Gr r i en Ad

t
lts - o the i r s .
r e s u t o e e d
i o n s i n g n
solut Market
R a nd
P
 f
Laun

t Br ie
c
Fabr h Khad
ic i As
A Co
utur
e

Cli en
Rese
arch
 Strat
egy
 Crea
tive
 Exec
ution
Rese
arch
 tu r e  is
cou ing"
h s e w
e "
Haut h for "hig making

Prod
 c
Fren igh dres “.
s
r " h s h io n
o h fa u s ive

Haut
ig xc l
or "h f e ted

uct A uture
n o f it
a tio e &
Cr e a d
 c u s t o m m
h-
g

e Co
h e s .  h i
c l o t f ro m i c
d e b r

naly
y m a v e f a
l l s i e
 Usua y, expen extrem
it h d
qual ewn wit etail an
s d ost
and ion to m

sis:
t th e
atte n b y a nd
n i s h ed d s.
fi n c e s s e
x p e rie a m s tre
e l e s e
b
capa
  T he
mea term Kh
Histo s is: 
n s co a
tton. di or
r y of
r ic s
India Khad
n h dar
nal y
wove ands
n cl pun
wool o
, w th of co and ha
i Fab
threa h ich tton, nd-
ds o are silk,
u ct A

calle n a sp spun or
dac
 I t is
hark
ha.
in n in
g
into
K had

a wh whee
by o le m l
Gand Mohand ovemen
P rod

h i in as t sta
 It w
as a
the 1
920s
Kara
m ch
rted
and
Swad n in .
eshi tegra
move l pa
men r t of
t. the
 h ad i
s o f K
pe

Prod
n t ty s:
f f e re l lo w
he di a s fo
T s a re
c
fabri

uc t A
Khad
Ty
naly
i Fab
pes O
sis:
r i c
f
s
 is:
d
 Perso
B ra n
na ly s
nalit
y:
Acco
Pers rding
onal
ity S to the Br
t Th e
falls
uc t A

unde cale, and

S
 Posit
io n in
r SO w
PHIS orgonic
TICA
g: TION
Soph .
Ab ou

istica
Pro d

fashi
onab ted c
wear le ev omf o
f or p e r yd rtabl
get a eopl ay c o e
ddic e wh u
ted. o wa ture
nt to
  The re
e
Muk spected

is:
herje S

d
cloth e is d abyasac

B ra n
es f o e h
na ly s
r Sw signing i
orgo t
nic’s he
laun
ch .
t Th e
uc t A
Ab ou
Pro d
 sis:
naly
uc t A tion
Prod C ollec
Pro d
uc t A
na ly s
Form is:
a l We
ar
 sis:
naly
uc t A ar
Prod al We
Form
Pro d
uc t A
na ly s
Et hn is:
ic We
ar
 sis:
naly
uc t A ar
Prod ic We
Ethn
Pro d
uc t A
na ly s
Cas u is:
a l We
ar
 sis:
naly
uc t A ar
Prod al We
C a su
Pro d
uc t A
na ly s
Pa rt y is:
Wea r
 sis:
naly
uct A Wear
Prod P a r ty
Pro d
uc t A
na ly s
Ex ot is:
ic We
ar
 sis:
naly
uc t A ar
Prod ic We
Exot
Pro d
uc t
Ana l
Kids y sis:
Wea r
 sis:
naly
uc t A ar
Prod Kids We
Pro d
uc t A
We d na ly sis
din g :
Wea r
 sis:
naly
uc t A ar
Prod ding We
Wed
Pro d
uc t A
na ly s
Ac ce is:
sso r
i es
 sis:
naly
uc t A es
Prod ssori
Acce
 y sis:
f it s
Features Benefits
Be ne Organic fabric Skin – friendly,
Fea tu c t Ana l
with organic dye Non – irritable
Eco - friendly Bio – degradable
Primarily made
All season wear
re s &

with cotton
Light material Comfortable
u
Pro d

Looks
Clean crisp fabric
sophisticated
 The
Cons
Segmentation Target Audience
Male / Female

Targ
All age groups

um e
Upper Middle Class
& Upper Class
Demographical
 Lives in big cities &

et Au
towns

r An
 Capacity to buy
pricey products
 Interested in fashion

alysi
dien
 Wants to look good
daily
 Seeking new trends
Psychological

ce
s:
 Loyal to Indian
products
 Sentimental comfort
zone
  Telev
ision
 Radio
 P r in t A
M ed i aly sis:
it s
ds
 Direc
t Ma
a Ha b  Hoard rketing
ings
 Malls
r An

 Fashio
n Ho
 Digita uses
um e

l Ma
 Viral M rketing
 Word arketing
Con s

– of –
 Road mou
th
– sho
ws
Strat
egy
 t e g y: a r g et
Str a t h e t to a
a g e on g e m nd
 Mess a
ype roduci
m n g t h
a rm t h a
g h rt , w
v o k in
n d int m f o
In n c e a l o f co
e e
audi new lev

Strat
d
bran
joy. le
s s i b
y : a l l po
eg om

egiz
tr at s fr
e dia S r s e nse
 M rriding thesi.
Ove o u r ce
ia s

ing:
m e d
re n t
: d iff e
t f o r m v e r y r a ll
y Pl a i na s , f o
o p a d i so n n d s.
 oducing K kinds of s kinds of t
C h e a r e
Intr f o r all f o r all
va ta r o p le,
a
s o f pe
kind
 (Inte M C I
grat
C om M a rke e d
m un i t ing
ca tio
ns)
 Prom
v i si on e s,
e l e zi n
 T io p e rs, M a ga
ad a

otion
sp
 R
A d s :N e w
rint
 Hoardings ing
P
a r ket
ct M

al Ac
Pre –
i r e
 D l Activation
al es
 M
io n H o u s
as h ing


tiviti
F k e t
ar

Even
a l M
igit ng
 D
l M ark e ti
ir a uth
 rd – of –
V o

es
m

t
o
 W
d – s h o ws
o a
 R Branding – A ct
us ono
 ffic Signal
B M
Tra
  In Lin
e
Show With PR
s Activ


n
Co-b ities:
Road

pa ig
rand
Fash i
ion W ng Activ
 1 Tel
evisi
e e k ity: L
akm
e
 on A
Ca m
1 Rad dver
io Ad tisem
 3 Pr i
nt Ad
verti
seme
ent
nt / J
 3 Ad
verti
v e r tisem
ents
ingle
 3 Ou
tdoo
seme
nt C a
mpa
 Web
site /
r Ad
verti
seme
igns
Inter nts
net P
romo
tions
Crea
tive
 Description Video Audio
Scene 1: A very neat
Frame 1: Panning Light
girl’s bedroom.
Frame 2: Stops on music
The girl sitting on
face & zooms out playing
the bed.
Scene 2: Suddenly the
Tempo
girl gets up & starts Frame 1: Follow shot
rises as
looking for something. Frame 2: Over the
she keeps

Com
In the process, starts shoulder shot
looking
throwing things around.

Telev ial
Scene 3: She runs over Frame 1: Follow shot Tempo
to the cupboard & starts Frame 2: Close up of keeps
pulling out things. mess rising

merc
Scene 4: The girl picks
Frame 1: Follows Tempo

ision
up a scarf from the
shot of hand slows
mess.
Frame 2: Close up down
Then she smells it.
Scene 5: She smiles Frame 1: Zooms in Creepy
peacefully . Frame 2: Zooms out music
Scene 6: Introduction Frame 1: Shows the Playful
of the brand. logo / name music
  Quest
mate tions rela

o
r te
Muk ial & Sab d to Kha

t
Ra di
m en
h y di
air. erjee wil asachi
l be

T he
co n t
aske
d on
est w
rtis e
betw ill be
een
11:00 the 7 aired
am & : 00am
T he
winn
5:00p
m to
to
Adve

be re e rs o 9:00p
ward f the m.
pass c
es fo ed with c ontest w
Wee r the oupl ill
k. Lakm e
e Fas
h io n
 Adve
r t is e
men
Print
Get High On Fashion

t1
With
Khadi Couture Dresses

For more details, visit:

www.sworgonic.com
 rint
2
m en t
Adve
rtise P

Get High On Fashion

With
Khadi Couture Dresses

For more details, visit:

www.sworgonic.com
 Adve
r t is e
men
Print
Get High On Fashion
With
Kama Sutra Couture Bras

t3
For more details, visit:
www.sworgonic.com
 Adve
FASHION SO
ADDICTIVE
THAT YOU NEVER

r t is e
WANNA TAKE
THEM OFF!

Ou td
men
oor
t 1
Visit
www.sworgonic.com
for more information.
Adve O ut d
rtise oor
m en t
2
We b
si te
Exec
ution
Time Details
The Journalists / Press are invited to the

The
1430
venue & served refreshments.
1500 The press release meeting begins.
The CEO of the company talks about the

Pres
1505 Brand, Product, USPs and the Future of

Even
the Company.
The Brand Ambassador / Show Stopper

s Rel
1530 – Priyanka Chopra launches the product
in front of the Journalists / Press.

t Flow
Q&A Session between the Press and
1540 Company for half an hour till 1610
hours.

e a se
Tea and snacks are served while the
1615 press gets a chance to check out the

:
collection personally.

1700 The Press Release comes to an end.

 Time Details
The MC introduces the basics of Khadi,
1900
Theme Khadi, Company – Sworgonic.

w:
ch
A basic khadi themed round starts.
1915
t F lo Everything is simple.

La un 1925
The MC introduces the CEO, the CEO
speaks bout his company, USP, Khadi,
Trend setting, etc.
E ven

The Fashion show starts displaying all

1945 the different ranges that Sworgonic
The

carries.
Co-branding is introduced.
2010 Sabyasachi's Collection of Khadi wear is
introduced.
Brand Ambassador / Show Stopper –
2025 Priyanka Chopra wears a khadi saree –
designed by Sworgonic & Sabyasachi.
The show ends and F&B are served.
2030 Personal interviews with Celebrities &
Company people.
Conc
lusio
n
 c h e s
t l a un i es
u tl e iv it
 O a l a ct
o tion

Conc
 Prom ev e n ts
or a te
o r p
 C
n so r s h ip
p o f e rs
 S & O f

ludin
u n ts
s c o
 Di h e s
a u n c
l
 New

g
 !
Done

Yo u!
by:

Amr
ita B
er i
k
T ha n