SNAP-SHOT PACK

HOUSEHOLD APPLIANCES

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 House hold appliances industry size was about Rs. 794 bn in
2018-19 and CTVs had the highest penetration.

HOUSEHOLD APPLIANCES: MARKET SIZE, GROWTH AND PENETRATION

Source: Industry, Crisil Research

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 OVERALL PENETRATION

CTVs Refrigerators

Washing Machines RACs

3 Source: Industry, Crisil Research

 Share of CRT TV in the television segment has come down
drastically while that of Panel TVs has gone up.

CTVS : SEGMENTAL MIX

91 97

9 3
2016-17

Source: crisil research, industry

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 Sony, LG and Samsung are the top 3 players accounting for
around 75% share in panel TV segment.

MARKET SHARE: PANEL TVs

Source: crisil research

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 The segmental change in the refrigerators has not been very
fast.

REFRIGERATORS : SEGMENTAL MIX •To function efficiently, frost

free refrigerators need
uninterrupted power which is
not available in many areas of
the country
•This, restricts demand for the
segment in areas lacking
continuous power supply.
• Therefore, while FF
refrigerators are largely
preferred in the urban areas
with continuous power, the
DC segment caters to rural and
semi urban areas with frequent
power outages.

Source: Crisil research

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 LG and Samsung hold close to 50% of the refrigerator’s market
share.

REFRIGERATORS : MARKET SHARES

Source: CMIE
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 Semi-automatic Washing Machines constitute the major share of
the segment.

WASHING MACHINES : SEGMENTAL MIX

Source: crisil research, industry

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 The washing machine industry is highly concentrated, with two
Korean brands - LG and Samsung constitute 60% market share.

WASHING MACHINES : MARKET SHARE

Source: Crisil research, Industry

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 Share of split ACs has increased from 67%in 2013-14 to 77% in
2017-18.

RACs: SEGMENTAL MIX

Reasons for increase in Split

AC
•Launch of lower
capacity split ACs
•Lower noise levels
•Easy installation
•Better aesthetic appeal

Source: Crisil research, Industry

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 The top three players accounted for around 50% per cent of the
market in 2017-18.

RACs: MARKET SHARE

•Voltas emerged as the leader

overtaking LG and Samsung.

•Several factors such as a

strong product line-up with 63

variants of split ACs,

improved distribution

footprint in key markets and

strong after sales service.

Source: Crisil research, Industry

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