Lovely Professional University, Punjab

Course Code Course Title Course Planner Lectures Tutorials Practicals Credits
CSE422 BUSINESS ANALYTICS 14952::Harjit Singh 3.0 0.0 0.0 3.0
Course Category Courses with numerical and conceptual focus

TextBooks
Sr No Title Author Edition Year Publisher Name
T-1 Fundamentals of Business Analytics R. N. Prasad, Semma 1st 2011 Wiley
Acharya
Reference Books
Sr No Title Author Edition Year Publisher Name
R-1 Data Mining: Concepts and Jiawei Han, Micheline 3rd 2011 Morgan Kaufmann Publishers
Techniques Kamber, Jian Pei
R-2 Data Warehousing, Data Mining, & Alex Berson, Stephen 3rd Tata McGraw Hill, India
Olap Smith

Other Reading

Sr No Journals articles as Compulsary reading (specific articles, complete reference)

OR-1 http://www.dashboardinsight.com/articles/new-concepts-in-business-intelligence/unstructured-data-101-practical-applications.aspx ,
OR-2 http://www.webopedia.com/TERM/E/ERP.html ,
OR-3 http://www.baldrige21.com/Baldrige%20Model.html ,

Relevant Websites
Sr No (Web address) (only if relevant to the course) Salient Features
RW-1 http://www.information-management.com/issues/20030201/6287-1.html The problem with unstructured data

RW-2 http://queue.acm.org/detail.cfm?id=1103832 Semi structured data

RW-3 http://www.research.ibm.com/UIMA/UIMA%20Architecture%20Highlights.html IBM’s Unstructured Information Management Architecture (UIMA)

RW-4 http://www.dwreview.com/OLAP/Introduction_OLAP.html About Online Analytical Processing

RW-5 http://www.dwreview.com/DW_Overview.html About data warehouse

RW-6 http://publib.boulder.ibm.com/infocenter/iisinfsv/v8r0/index.jsp? Data quality

topic=/com.ibm.swg.im.iis.productization.iisinfsv.overview.doc/topics/cisoiausingmonit
or.html
RW-7 http://communication.howstuffworks.com/data-integration1.htm Data integration basics

RW-8 http://mike2.openmethodology.org/wiki/Data_Profiling_Concept Data profiling

 RW-9 http://technet.microsoft.com/en-us/library/ms173745.aspx Reporting services

RW-10 http://technet.microsoft.com/en-us/library/ms173745.aspx Data mining basics

Audio Visual Aids

Sr No (AV aids) (only if relevant to the course) Salient Features
AV-1 http://www.viennaadvantage.com/index.php? Fully open source ERP and CRM on the cloud demo video
option=com_content&view=article&id=97&Itemid=148

Software/Equipments/Databases

Sr No (S/E/D) (only if relevant to the course) Salient Features

SW-1 http://download.101com.com/pub/TDWI/Files/BI%20Framework%202007-v5r.zip BI framework
SW-2 http://www.pentaho.com/ Business Analytics tool

LTP week distribution: (LTP Weeks)

Weeks before MTE 7
Weeks After MTE 7
Spill Over 3

Detailed Plan For Lectures

Week Lecture Broad Topic(Sub Topic) Chapters/Sections Other Readings, Lecture Description Learning Outcomes Pedagogical Tool
Number Number of Text/reference Relevant Demonstration/ Case
books Websites, Audio Study / Images /
Visual Aids, animation / ppt etc.
software and Planned
Virtual Labs
Week 1 Lecture 1 Business view of IT applications T-1:Chapter 1.1 Business Core areas of Lecture cum
(Core Business Processes) enterpriseorganization, organization demonstrations
its function
Lecture 2 Business view of IT applications T-1:Chapter 1.2 Baldridge Business Model to represent Lecture cum
(Baldridge Business Excellence ExcellenceFramework business enterprise demonstrations
Framework)
Lecture 3 Business view of IT applications T-1:Chapter 1.3 IT in business Application of IT in Lecture cum
(Key purpose of using IT in organization demonstrations
Business)
Week 2 Lecture 4 Business view of IT applications T-1:Chapter 1.5 Terms like ERP and Enterprise application Lecture cum
(Enterprise Applications) CRM architecture demonstrations
Lecture 5 Business view of IT applications T-1:Chapter 2.1 2.3 Digital data and Different types of Lecture cum
(Types of Digital Data-Structured characteristics of digital demonstrations
Data) structured data data
Lecture 6 Business view of IT applications T-1:Chapter 2.4 RW-1 Characteristics of How to manage and Lecture cum
(Unstructured Data) unstructured data store unstructured data demonstrations
Week 2 Lecture 6 Business view of IT applications T-1:Chapter 2.5 RW-2 Characteristics of semi How to manage and Lecture cum
(Semi-Structured Data) structured data store semi structured demonstrations
data
Week 3 Lecture 7 Business view of IT applications T-1:Chapter 2.6 RW-2 Difference between Difference between Lecture cum
(Difference between Semi- Semistructured,structure Semistructured,structur demonstrations
structured) d and unstructured data ed and unstructured
data
Lecture 8 Business view of IT applications T-1:Chapter 2.6 Difference between Difference between Lecture cum
(Structured and unstructured data) Semistructured,structure Semistructured,structur demonstrations
d and unstructured data ed and unstructured
data
Lecture 9 Introduction to OLTP and OLAP T-1:chapter 3.1 3.2 About OLAP and OLTP Advantages and Lecture cum
(Advantages and disadvantages of 3.4 systems, Advantages and disadvantages of OLTP demonstrations
OLTP and OLAP) disadvantages of OLTP and OLAP
and OLAP
Week 4 Lecture 10 Introduction to OLTP and OLAP T-1:chapter 3.1 3.2 About OLAP and OLTP Advantages and Lecture cum
(Advantages and disadvantages of 3.4 systems, Advantages and disadvantages of OLTP demonstrations
OLTP and OLAP) disadvantages of OLTP and OLAP
and OLAP
Lecture 11 Introduction to OLTP and OLAP T-1:Chapter 3.3 ROLAP, Multidimensional data Lecture cum
(Different OLAP Architectures) MOLAP,HOLAP demonstrations
Lecture 12 Introduction to OLTP and OLAP T-1:Chapter 3.1 3.2 RW-4 About OLAP and OLTP Advantages and Lecture cum
(Data Models of OLTP and OLAP) systems challenges in systems demonstrations
Week 5 Lecture 13 Introduction to OLTP and OLAP T-1:Chapter 3.6 Role of OLAP tools ETL process Lecture cum
(Role of OLAP Tools in BI demonstrations
Architecture)
Lecture 14 Introduction to OLTP and OLAP T-1:Chapter 3.8 slice, dice, drill down OLAP operations Lecture cum
(OLAP Operations on operations demonstrations
Multidimensional Data)
Lecture 15 Getting started with Business T-1:chapter 4.1 Business intelligence role of BI in decision Lecture cum
Intelligence(Using Analytical making demonstrations
Information for Decision Support)
Week 6 Lecture 16 Getting started with Business T-1:chapter 4.2 4.3 Business intelligence role of BI in decision Lecture cum
Intelligence(Definition and need of making demonstrations
Business Intelligence)
Lecture 17 Getting started with Business T-1:chapter 4.4 4.5 Role of DSS,EIS MIS how DSS,EIS MIS Lecture cum
Intelligence(Evolution of BI and helps in decision demonstrations
Role of DSS, EIS, MIS and Digital making
Dashboards)
Getting started with Business T-1:chapter 4.6 4.7 Transformation, storage, Transformation, Lecture cum
Intelligence(BI Value Chain) delivery storage, delivery demonstrations
Lecture 18 Test,Live Project 1
Week 7 Lecture 19 Getting started with Business T-1:chapter 5.1 business terms like Lecture cum
Intelligence(BI Definitions and layer,operational layer, ROI,ROA,TCO,TVO demonstrations
Concepts - BI Component implementation layer
Framework)
Week 7 Lecture 19 Getting started with Business T-1:chapter 5.2 users of BI technology solutions Lecture cum
Intelligence(BI Users and and business soltions demonstrations
Applications)
Lecture 20 Getting started with Business T-1:chapter 5.3 BI team members responsibility of BI Lecture cum
Intelligence(BI roles and team members demonstrations
responsibilities)
Getting started with Business T-1:chapter 5.6 specialization in BI skill set of members Lecture cum
Intelligence(Skill of BI demonstrations
Professional)
Lecture 21 Getting started with Business T-1:chapter 5.8 tools under business tools names Lecture cum
Intelligence(Popular BI Tools) analytic demonstrations

MID-TERM
Week 8 Lecture 22 Basics of Data Integration & T-1:Chapter 6 RW-5 It describes the need for Students will be able to Lecture cum
Multidimensional Data Modeling section 6.1 data ware house know the need of data demonstrations
(Need for Data Warehouse) warehouse
Basics of Data Integration & T-1:Chapter 6 It throws light on data Be able to know the Lecture cum
Multidimensional Data Modeling section 6.3 and 6.4 mart data marts demonstrations
(Datamarts and ODS)
Lecture 23 Basics of Data Integration & T-1:Chapter 6.5 models for building building strategy of Lecture cum
Multidimensional Data Modeling warehouse warehouse demonstrations
(Ralph Kimballs Approach Vs.
W.H. Inmons Approach)
Lecture 24 Basics of Data Integration & T-1:Chapter 6.6 and ETL process stages of warehouse Lecture cum
Multidimensional Data Modeling 6.8 construction demonstrations
(Goals of Data Warehouse and
ETL process)
Week 9 Lecture 25 Basics of Data Integration & T-1:Chapter 6.9 and RW-7 schema integration and technologies of data Lecture cum
Multidimensional Data Modeling 6.10 instance integration integration demonstrations
(Data Integration and related
Technologies)
Lecture 26 Basics of Data Integration & T-1:Chapter 6.11 and RW-6 data quality and profiling Data integrity Lecture cum
Multidimensional Data Modeling 6.12 RW-8 demonstrations
(Data Quality and Data Profiling)
Lecture 27 Basics of Data Integration & T-1:Chapter 7.1 to data models conceptual,logical , Lecture cum
Multidimensional Data Modeling 7.3 physical data model demonstrations
(Data modeling basics and types of
data model)
Week 10 Lecture 28 Basics of Data Integration & T-1:Chapter 7.4 normalization normalization Lecture cum
Multidimensional Data Modeling techniques techniques demonstrations
(Data Modeling Techniques)
Basics of Data Integration & T-1:Chapter 7.5 facts,dimensions and star,snowflake and fact Lecture cum
Multidimensional Data Modeling models constellation demonstrations
(Fact Table)
Lecture 29 Basics of Data Integration & T-1:Chapter 7.6 and facts,dimensions and star,snowflake and fact Lecture cum
Multidimensional Data Modeling 7.7 models constellation demonstrations
(Dimension Table and typical
dimensional models)
Week 10 Lecture 29 Basics of Data Integration & T-1:Chapter 7.8 phases of data modelling phases of data Lecture cum
Multidimensional Data Modeling modelling demonstrations
(Dimensional Modeling Life
Cycle)
Lecture 30 Measures, Metrics, KPIs and T-1:Chapter 8.1 and data , measurement Lecture cum
Performance Management 8.2 measure,indicators,metri terminology demonstrations
(Measurement System cs
Terminology)
Measures, Metrics, KPIs and T-1:Chapter 8.3 performance role of metrics Lecture cum
Performance Management(Role of management demonstrations
Metrics, and Metrics Supply
Chain)
Measures, Metrics, KPIs and T-1:Chapter 8.4 Fact Based Decision Fact Based Decision Lecture cum
Performance Management(Fact- Making and KIPS Making and KIPS demonstrations
Based Decision Making and KIPS)
Week 11 Lecture 31 Measures, Metrics, KPIs and T-1:Chapter 8.5 and KPI usages KPI usages Lecture cum
Performance Management(KPI 8.6 demonstrations
Usage in Companies and Origin of
Business Metrics and KPIs)
Lecture 32 Measures, Metrics, KPIs and T-1:Chapter 8.5 and KPI usages KPI usages Lecture cum
Performance Management(KPI 8.6 demonstrations
Usage in Companies and Origin of
Business Metrics and KPIs)
Lecture 33 Test,Live Project 2
Week 12 Lecture 34 Measures, Metrics, KPIs and T-1:Chapter 9.1 and Report Standardization Presentation Practices Lecture cum
Performance Management(Basics 9.2 and Report demonstrations
of Enterprise Reporting-Report Standardization
Standardization and Presentation
Practices)
Lecture 35 Measures, Metrics, KPIs and T-1:Chapter 9.1 and Report Standardization Presentation Practices Lecture cum
Performance Management(Basics 9.2 and Report demonstrations
of Enterprise Reporting-Report Standardization
Standardization and Presentation
Practices)
Measures, Metrics, KPIs and T-1:Chapter 9.3 It describes enterprising Be able to know Lecture cum
Performance Management reporting enterprising reporting demonstrations
(Enterprise Reporting
Characteristics in OLAP World)
Lecture 36 Measures, Metrics, KPIs and T-1:Chapter 9.4 It describes scorecard Students will learn Lecture cum
Performance Management about knowledge demonstrations
(Balanced Scorecard) management
Week 13 Lecture 37 Measures, Metrics, KPIs and T-1:Chapter 9.5 OR-1 It describes dashboard Be able to know Lecture cum
Performance Management visualization technique demonstrations
(Dashboards)
Lecture 38 Future of Business Intelligence T-1:Chapter 10.1 BI mobility BI mobility Lecture cum
(Understanding BI and Mobility) demonstrations
Lecture 39 Future of Business Intelligence(BI T-1:Chapter 10.2 OR-2 cloud computing Be able to know basics Lecture cum
and Cloud Computing) of cloud computing demonstrations
Week 14 Lecture 40 Future of Business Intelligence T-1:Chapter 10.3 It describes Future of BI Be able to know fututre Lecture cum
(Business Intelligence for ERP and trends in BI demonstrations
Systems)
Lecture 41 Future of Business Intelligence T-1:Chapter 10.4 L1 It describes social L1 Basics of CRM and Lecture cum
(Social CRM and BI) CRM BI demonstrations
L2 It relates BI and L2 Basics of CRM and
CRM BI
Lecture 42 Future of Business Intelligence T-1:Chapter 10.4 L1 It describes social L1 Basics of CRM and Lecture cum
(Social CRM and BI) CRM BI demonstrations
L2 It relates BI and L2 Basics of CRM and
CRM BI

SPILL OVER
Week 15 Lecture 43 Spill Over
Lecture 44 Spill Over
Lecture 45 Spill Over

Scheme for CA:

Component Frequency Out Of Each Marks Total Marks
Test,Live Project 2 3 10 20

Total :- 10 20

Details of Academic Task(s)

AT No. Objective Topic of the Academic Task Nature of Academic Task Evaluation Mode Allottment /
(group/individuals/field submission Week
work
Test,Live Project 1 Class Test Syllabus of class test 1 will be from week 1 to week 5 Individual Written test 4/6
Test,Live Project 2 Class Test Syllabus of class test 2 will be from from week 8 to week 10 Individual Written test 9 / 11
Test,Live Project 3 Live project on To tone up the decision making skills, increase practical Group Live project 5 / 12
business analytics knowledge of students about the given organization and its
competitive scenario.
The student can take any organization data and make analysis of
that in tools like pentahoo, SPSS, MS Excel.