Business Model Canvas
key Partners
 LinkedIn web and app
 HR Consultant
 HR departments of
companies
Cost structure
Platform Development: Online and physical
Web hosting: Yearly charges for domain, hosting and data centers,
Marketing and sales: Digital, Gamification, Activates
key Activities
Developed Online Platform
for Job seeker and
company’s recruiter:
Sign up from companies as
recruiters.
CV uploads from
individuals.
Verification of uploaded
CVs and Jobs.
Premium subscribers have
access to more details
key resources
Web platform: uploaded
Resumes and jobs
LinkedIn: Profile of 260
million active users
26 million companies
(2 million in Pakistan)
Network Effect: Advocacy,
the biggest threat of
LinkedIn is solved by
company.
value Proposition Audience Relationships Audience Segments
 Build strong network of Same side Network Effect
HR.
 Advocacy Recruiters: To analyze and
 Managed Professional
 Goodwill verify resumes and jobs.
identity of employers
 HR departments of
and detect Internet Users: Recruiters
companies
exaggerations, and job seekers.
 Access to database and
Marketers: Advertiser.
detect exaggerations,
fake experience and
fake jobs.
 Identify the right
talent.
Distribution Channels
 Company website
 LinkedIn web and app
 Personal sale and
marketing
 Social network
Revenue Stream
Free offerings: initially to get traffic and subscribers.
Premium Subscription: To get into complete professional details of the
candidates. And send jobs Alert to job seekers.
Hiring Solutions: Traffic and uploads
Marketing Solutions: Advertisement