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  • LinkedIn Audience

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    Ankit Bhardwaj
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    The document discusses how an integrated organic and paid content marketing strategy on LinkedIn can help grow brands. It highlights that LinkedIn allows targeting prospects by company, interests, job function, work experience, location, industry, and other factors. Combining mass reach and precise targeting through LinkedIn ads can increase awareness, engage target audiences of influencers and decision-makers, and drive traffic and leads to websites. Successful LinkedIn campaigns typically target audience sizes between 60,000 to 400,000 people to achieve long-term growth while keeping messaging and audiences broad in scope.

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    LinkedIn-Audience

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    The document discusses how an integrated organic and paid content marketing strategy on LinkedIn can help grow brands. It highlights that LinkedIn allows targeting prospects by company, interests, job function, work experience, location, industry, and other factors. Combining mass reach and precise targeting through LinkedIn ads can increase awareness, engage target audiences of influencers and decision-makers, and drive traffic and leads to websites. Successful LinkedIn campaigns typically target audience sizes between 60,000 to 400,000 people to achieve long-term growth while keeping messaging and audiences broad in scope.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    8 views1 page

    LinkedIn Audience

    Uploaded by

    Ankit Bhardwaj
    The document discusses how an integrated organic and paid content marketing strategy on LinkedIn can help grow brands. It highlights that LinkedIn allows targeting prospects by company, interests, job function, work experience, location, industry, and other factors. Combining mass reach and precise targeting through LinkedIn ads can increase awareness, engage target audiences of influencers and decision-makers, and drive traffic and leads to websites. Successful LinkedIn campaigns typically target audience sizes between 60,000 to 400,000 people to achieve long-term growth while keeping messaging and audiences broad in scope.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Ready to do business

    Get to the 


    Heart of Your 


    Ideal Audience

    An integrated organic and paid content 


    marketing strategy is key to growing your brand.

    the right in front of the at the right


    Content marketing
    content right prospects stage of funnel

    LinkedIn leverages first-party

    member generated data.

    LinkedIn’s ads let you

    reach your audiences

    at scale when they’re

    most engaged.

    LinkedIn targeting options:

    + Company + Interests + Job Function

    + Work Experience + Location + Seniority

    + Groups + Industry + and more ...

    B y combining mass reach with precise targeting LinkedIn ads enable you to: ,

    Increase awareness , Engage your target Drive tra ffi 



    c

    credibility and , audience of in fl uencers , and leads to 



    impact of your decision-makers , 
 your site

    content and executives

    Targeting

    60K - 400K
    vs.
    The most successful LinkedIn

    A z
    campaigns have an audience
    udience si e
    range of between 60K - 400K.

    I f your targeting criteria is too

    narrow, your content may

    reach a very small audience.

    F -
    or long term growth, grow

    your share o f voice by keeping

    both your messaging and your

    audience broad.

    S ource :Binet &F ield, “5 P f


    rinciples o 


    G rowth In B2B M arketing, ” B2B Institute, 2019

    Ready to do business

    Reach buyers, drive engagement, and build trust with your key audience on LinkedIn.

    Learn more

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