Marketing

h
To get started??
1a part -> Fondations of Digital Marketing and E-comerce

What are digital marketing and e-commerce.

1
↳ ecomerce => buying and selling of goods services
online
=> categories
-
Physical products (like books /ebooks)
-
Digital products
-
services

-
software

digital marketing->
.

The practice of reaching costumers

with aim

↳
online through digital channels

↳
of turning them into costumers

also helps business build trust any communication

inspire loyalty and better serve their method or platform
costumers. used to reach a target
Advantages of DM audience online

-> cost -

effective
-> can reach more people (than a traditional campaigns)
-> faster results
-> Build relationship with costumers through direct communication

What do digital marketing and e-commerce specialists do?

"Todos nos temos nossas individualidades e somos bons em algo. É
Importante identificar isso para saber em que area do Marketing
vai
você querer trabalhar"
-
audience research

Digitalmarketingcordinatory
-
planning
Or
job titles
-

creating or publishinge
content
-

updating product descript.

Transferable Skills for digital Marketing and e-commerce

"Somany different career paths you can take

"

Transferable skills:
-
curiosity v
-
Analytical mindset 0
-storytelling v

curiosity Analytical mindset

people who are curious collect and organize information
ask questions uncover trends and solve problems
"
seek out answers "It's a way of thinking
Fry new things compare things like costs, size,
I
Being curious about people" features safety rating...
and

C
↑
↳ muito Importante Thats analytical thinking
↳ big part of digital marketing
"What they want story tellings
"What they think?" communicate insights
"What motivates them to
effectively to an audience
Take actions" "We use stories to turn dry
Exploring and keeping up with numbers and statistics into engaging

emerging trends presentations and reports."

I
o mercado muda a ajuda e facilitar a comunicação
S
Toda hora entre chefes clientes
e empregado e

uma maneira fácil de fazelos entender

Launching your digital Marketing

maritade
e-commerce career
e,
atraente
or

↳ video depois
↳
voltar no

dicas para conseguir um emprego nas areas de DM e e-commerce!

demonstrar
*
suas habilidades) construir um pertifimde eeca
↳ criar uma rede social

ou blog/mostrando suas qualidades/

 In house roles In agency roles
↓ ↓
for a single
work
partner with companies that
company to market
and
don't have in-house marketing
sell their products Teams to fill their dm and
advertising needs
pres-cons
pros-cons
If you like to work
get to know collaborate en
in many projects, then
ONEComparts This kind of rolee variety
of initiatives
NOT for you. in multiple industries

deep knowledge Develop and flexible

andexpertiseinthe expertise
to know certain
get
skills sets very well

Roles and responsabilities

-> Digital marketing co-ordinator

createemailmarketingCampaing
·

create an
·
archive of emails for lead generation

·
purge non-deliverable and unsubscribed emall adresses

· monitor performance of email campaigns

e-commerce
->
analyst

Implement e-commerce strategies to support

·

business goals

Set KPIs
.

for wey attributes like audience,

acquisition, behavior, and conversions.

. monitor and analyze e-commerce metrics

leverage
·
e-commerce data for operational insights
four distinct models within e-commerce:
Business-to-consumer (B2C)
Consumer-to-consumer (C2C)
Business-to-business (B2B)
Consumer-to-business (C2B)
Business-to-consumer (B2C) e-commerce
This is the online process of businesses selling products or services directly to consumers.
Experiential marketing, also known as engagement marketing, encourages consumers to not only purchase a brand or
product but to experience it. Experiential marketing campaigns draw out emotional responses from their audiences.
Social media marketing creates content for different social media platforms to drive engagement and promote a
business or product.
Influencer marketing enlists influential people to endorse or mention a brand or product to their followers on social
media.
Consumer-to-consumer (C2C) e-commerce
With consumer-to-consumer (C2C) e-commerce, individuals sell products or services to other individuals. In other words,
consumers buy items from each other.
Business-to-business (B2B) e-commerce
Business-to-business (B2B) e-commerce enables businesses to sell products and services to other businesses. The rise
of services, particularly software services, accelerated B2B e-commerce.
Consumer-to-business (C2B) e-commerce
The popularity of small business ownership helped establish another model for e-commerce, C2B. With C2B e-commerce,
consumers sell their products or services to businesses
Advantages and challenges
of digital marketing
Advantases
-> Reduce wasteful spending
4 spending money more cost effective
salva
você dinheiro pois játem uma ideia para
onde investir no seu produto.
↳ be selective -> seletividade reaches Target
-> Adapts to nem tecnology audience m/ more
↳ numa variedade de tecnologias ajuda empresas a precision
engajar e genar interação com compradores.
↳ marketing digital te faz aprender e se familiarizar com
diversas novas technologias.

challenges
spending
->

↳ Organizations engage in omnichannel marketing—the integration or synchronization of content on multiple channels—so customers can
have a consistent brand experience. This increases the amount of content required, so even if it’s easier to create digital content, much

more content needs to be created overall. Furthermore, it’s not just about the amount of content created, but its quality. Advertising is

a crowded space. Content must be distinctive to positively impact customer awareness and change their behavior.
↳ qualidade não équalidade!!!
↳ no mundo
do marketing, a competição éconstante, porisso o diferencial
no anuncio e muito importante.

Tecnology
->
se manter atualizado constantemente
->
↳As a marketer, learning and keeping up with new technologies and tools is a constant requirement. sobre novas tecnologias

Marketers must also stay up-to-date with and follow all user privacy and data sharing regulations

worldwide. Omnichannel marketing also makes it more difficult to track where sales come from.
Semanter atento sobre
↳>
Marketers must rely more heavily on analytics tools to help them do that. regulamentos (regras

-> Target audience

The digital space is a crowded field that’s getting even more crowded. It’s harder for marketers to stand

out with their advertising, even when they are targeting the right audiences.

↳comomeiode marketing, ficandomaisdeter

se destacar com uma publicidade.
 Inclusive Marketing
why matter?
as escolhas criativas que uma empresa faz Importam
impactar
E como as pessoas se veem on como elas veem
outras pessoas muitas campanhas podem reforçaesteriótipos
↳ o mundo érepresentado culturas
por diversas

↳ Se uma companhia foca

SE PRENDER

em apenas
UME
A

um grupo
E O MESMO QUE FRACASSAR

específico pessoas, eles podem atingir potenciais clientes!

de
falhar em

making
*
inclusive choices and ↳ focar no
muralismo
awolding stereotypes! " 17 13

list identity traids thatare helpful

-ch pont
of some to

keep in mind while you're creating morad

I
-

race -
Religion
-socio economic status -
Culture
The costumer fourney
cravise

asmostra
online

age
-

language spoken -
⑧

...-
-

---- Starte
inte

"
habilities subscription
& purchase
...
-

&
e
-

gender
"
searee
Baaulo
entender
reasine
sexual orientation
g triese
-

7 17 1/ 19 17 11 '
/

Touchpoints are important to monito"r because they reveal the kinds of decisions customers are making during their
customer journey to purchase your product or service. Touchpoints occur when a customer engages with your

website or mobile app. But they also include customer interactions on all media channels before a customer
discovers your website. ↳ o processo que o consumidor leva atéachar seu site/produto

Touchpoints relate to a specific context or need

When you identify touchpoints, you may be tempted to list social media or display ads. These channels may be the mediums in which
touchpoints occur, but actual touchpoints provide much more information. When you identify a touchpoint, think about how the

interaction might satisfy a customer need.

For example, instead of classifying social media as a touchpoint, classify a customer’s response to a flash sale announcement on
Twitter as a touchpoint. When they click the link, they are interested in knowing what they can purchase at a discounted price.

From the example, notice how much contextual information is lost if you simply lump every social media interaction under a single
touchpoint called social media.
Touchpoints have context and reflect customer needs. In the example, the context was curiosity, and the need was saving money.
 MRK 130 David Stein Tip:cuidado com que você

Marketing proficionalism and career posta

-O professor conter uma história 8 things thatleads you to the

Online Brand onde ele não foiprofissional
Success
↳ social media presence -
passion
-mork
*
before you applie for a job vasculhe sua social media
-
FOCUS
*be careful with you're
what letting your boss see! -Persist

-Good

-
push

Mind set -
serve

-Ideas

1 ↳
I
>E
& 8~
Sa
-
Fixed -> FUTAdo pensamento de S : um
-
Growth
que S mu
SSeE
"Você émelhor que Todos"n oce
mindset Não écada um especial da
é
mindset
negativo Sua maneira.
positivo
f
↑
KeyTo archive the success

↳ Trabalhe
para ter uma mente saudável e

positiva -

Dica:
*
Tenha uma mente aberta, esteja disposta a se aventurar
fora da sua zona de
conforto!!!
Crie
*
uma boa networking? converse e seja gentil com as

pessoas.
~ -Eu e a vero re

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