EVIDENCIA 1: SUMMARY APPROACH TO DIAGNOSTICS OF MARKETING

COMPLEX OF INDUSTRIAL ENTERPRISE

Esteban Arnulfo García Anacona

Instructor:
Javier Rolando Vega Saldaña

Servicio Nacional de Aprendizaje

Negociación Internacional
Ficha: 2104844
2020
 APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF
INDUSTRIAL ENTERPRISE

Summary.

The text tells us about the development of the economic system in Ukraine and the
competition that exists in the country, so it is important to diagnose the economic
activities of the companies that are there.

It also refers to the lack of research that exists on this topic, however the few
researches that are carried out are mainly based on the improvement of the country and
on the way to solve unfortunate events that may occur; within these researches we can
take into account "That the economic activity depends on the functioning of the set of
plans, recommendations and procedures" (Maksimova & Shapran), in order to optimize
the results of the organizations.

In conclusion we can say that this diagnosis analyzes basic factors, causes,
advantages, disadvantages and among others, of the different economic activities, in
order to take the maximum advantage and establish improvements both for the
organizations and for the country.