Evidence 1: SUMMARY “APPROACH TO DIAGNOSTICS OF MARKETING

COMPLEX OF INDUSTRIAL ENTERPRISE”

JENNIFER CAROLINA DIAZ ARRIETA

Aprendiz

JENNY PERDOMO ARBOLEDA

Instructora virtual

CENTRO DE COMERCIO Y TURISMO SENA

REGIONAL QUINDIO
NEGOCIACION INTERNACIONAL
2019
 Learning activity 1

Evidence 1: Summary “Approach to diagnostics of marketing complex of

industrial enterprise”

In his article "APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF

INDUSTRIAL ENTERPRISE," Tatiana Maksimova and Elena Shapran describe
how The development of the economic system in Ukraine and competition relations
between its subjects needs the decision of tasks. The content of diagnostics of
enterprise’s marketing activity its basic, and expose problems and consequences
of acceptance of current administrative decisions. No talk about the presence of
the unique approach to diagnostic activity of enterprise, for lack of scientific works
devoted to this problem and the fact that the determination of current status of
subject of economic activity depends on working of plan package, to diagnostics of
marketing complex of enterprise, in particular, the authentication of the real state
and properties of analysable object.