Actividad de aprendizaje 1

Evidencia 1: Summary “Approach to diagnostics of marketing complex of industrial

enterprise”

In this article "APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OFINDUSTRIAL ENTERPRISE,"

Tatiana Maksimova and Elena Shapran, describe how the development of the economic system in
Ukraine and competition relations between its subjects needs the decision of tasks. The content
of diagnostics of enterprise’s marketing activity its basic and expose problems and consequences of
acceptance of current administrative decisions. No talk about the presence of the unique approach
to diagnostic activity of enterprise, for lack of scientific works devoted to this problem and the fact
that the determination of current status of subject of economic activity depends on working of plan
package, to diagnostics of marketing complex of enterprise, in particular, the authentication of
the real state and properties of analyzable object.