DIAGNOSTIC APPROACH TO THE BUSINESS

MARKETING INDUSTRIAL COMPLEX

Tatiana Maksimova, Elena Shapran Volodymyr Dal Oriental - National

University of Ukraine, Lugansk, Ukraine.
The development of the economic system in Ukraine and the competitive
relations between its subjects need the decision of tasks, among which
the question of diagnosis of companies marketing activity occupies a
special place. Its basic content is an estimate of the state of economic
subjects in conditions of incomplete information in order to expose
problems and perspective directions of their decision, and also the
consequences of the acceptance of current administrative decisions.
There are some scientific works by national scientists dedicated to this
problem, the little research of this type does not allow us to speak about
the presence of the unique approach to the diagnostic activity of the
company.
The timeliness of this question is also confirmed by the fact that the
determination of the current status of the topic of the activity depends
on the operation of the plan package, the recommendations and the
procedures, aimed at improving this status or warning about
unfortunate events. for its functionality. It refers especially to the
diagnosis of the commercial complex of the company, whose specific
content is, in particular, the authentication of the real state and the
properties of the analyzable object, which is the marketing complex;
exposing consistent changes in the sentinel measurement object; the
establishment of basic factors that caused these changes and the
explanations of their influence; development of recommendations on
the improvement of this state.