REPORT VARIABLES OF THE INVESTIGATION

REPORT VARIABLES OF THE INVESTIGATION

ELIANA OSORIO GAVIRIA

SEPTEMBER

2020

NATIONAL LEARNING SERVICE SENA

CENTER FOR THE GRAPHIC COMMUNICATION INDUSTRY - CENIGRAF

INTERNATIONAL BUSINESS

FILE 2104839
REPORT VARIABLES OF THE INVESTIGATION
2

TABLE OF CONTENTS

INTRODUCTION………………………………………………………………………… 4

Purpose of the report……………………………………………………………………….. 5

Description of the implementation of the application of surveys…………………………5-6

Analysis of the comparison of results obtained with the sampling plan and the proposed

objectives………………………………………………………………………………… 6-7

Positive aspects to highlight……………………………………………………………... 7-8

Negative aspects to take into account……………………………………………………. 8

Tabulation and graphs with the results of the information collection …………………. 9-14

CONCLUSIONS …………………………………………………………………… .15

ANNEXES (Completed Surveys) They are in an Additional Excel format

REPORT VARIABLES OF THE INVESTIGATION
3

LIST OF TABLES

Table 1. Survey questions ………………………………………………………………... 6

Table 2. Tabulation according to gender of respondents…………………………………..9

Table 3. Tabulation according to the age range of the respondents ………………………9

Table 4.Tabulation according to the occupation of the respondents ……………………..10

Table 5.Tabulation about gold jewelry …………………………………………………..10

Table 6.Tabulation about gold jewelry …………………………………………………..11

Table 7.Tabulation about the different accessories in gold ……………………………...11

Table 8.Tabulation about the different points where you can buy the gold accessories

…………………………………………………………………………………… ………12

Table 9.Tabulation about the importance of the product before the purchase …………...13

Table 10.Tabulation about the importance of buying gold jewelry ……………………...13

Table 11.Tabulation about the places where gold accessories are bought the most ……..14
REPORT VARIABLES OF THE INVESTIGATION
4

INTRODUCTION

Tabulation is the most accurate way to present any kind of information that contains

data; Being this way allows us to graph it, providing us with a greater and faster

understanding of the data produced. Therefore, the purpose of this evidence is to construct a

report with the interpretation of the results obtained in the Evidence Sampling plan

"Information collection" where the survey was applied to the population object of the

investigation (Northern California), of in such a way the evidence was developed to collect

all the information below.

REPORT VARIABLES OF THE INVESTIGATION
5

Purpose of the report

This work aims to demonstrate through a survey, the level of consumption and

acceptance of the product in the country chosen to export, also to know if they have ever

acquired the product and with what regularity, as well as the range of ages, gender between

other social aspects. In this survey, eleven questions related to the export product (jewelry

made in gold) were asked to the exporting country, which is the United States, choosing 20

people from Northern California as the target population, this was done through email and

through the social network Facebook.

Description of the execution of the survey application

Mainly to carry out this study, the execution of a survey carried out in Google Form

was taken, in which people who resided in Northern California of the United States were

contacted, where information was collected by sending the survey in Spanish and English,

which was achieved through email and Facebook.

The SURVEY was taken as the primary source, since it is a tool to generalize in a

determined way from a small population the tastes, preferences, consumption styles and

other important variables of demand, where data collection and analysis of each one of

them allows us to have an objective result

This in order to be able to collect the information and make the respective tabulation

and graphs of the surveys, in order to determine the acceptance of the product in Northern

California - United States.

REPORT VARIABLES OF THE INVESTIGATION
6

Analysis of the comparison of results obtained with the sampling plan and the

proposed objectives

We chose five questions that were determined in relation to what is sought to evaluate

the export product to the United States, which allow us to know the degree of acceptance of

the select group to which our product is sought and also to know the level of consumption

you can have on the market.

5. Have you ever bought an accessory made in gold?

6. Do you consider jewelry as an important implement in your outfit?

7. What products or accessories made of gold do you buy most often?

9. What do you keep in mind when buying jewelry made of gold?

10.When buying your products, do you take into account that they do not mistreat the
environment?

Table 1. Survey questions

Source / Group.

Through the results of the survey, it was possible to determine the acceptance of our

gold jewelry product in Northern California, analyzing that an effective participation of

people in an age range between 18 years to 55 years was maintained, which is a margin for

develop accurately and establish essential characteristics to determine frequency of use

based on their habits, sociocultural customs, tastes in colors, materials, we can also see

results that bloggers online can be more favorable to reach the consumer market with the

product.

Positive aspects to highlight

• The level of consumption and acceptance of the product (jewelry made in gold) in
REPORT VARIABLES OF THE INVESTIGATION
7

Northern California for export was identified.

• Taking into account the age ranges of the surveyed population, we see that 50% of the

population are young people between 18 and 25 years old, followed by 30% adults between

40 and 55 years old and finally young adults between 26 and 39 years old with a 20%, thus

concluding that all age ranges have some interest in buying jewelry made of gold.

• 65% of the population has bought at least one gold accessory at least once, which shows

that exports of gold jewelery could be important for our country's export statistics.

• 65% of the population takes into account whether or not the product they are going to buy

affects the environment.

• 45% of the population takes quality into account when buying a product made in gold,

therefore, it encourages us to export jewelry made in gold to be of the best quality.

• 40 and 30% of the population prefers to buy jewelry made in gold directly from shopping

centers or boutiques and jewelry stores, taking for granted where exports should be made

directly.

Negative aspects to take into account

• It was identified that a large part of the surveyed population does not buy jewelry made in

gold online and it is believed that the main reason is the lack of trust or fear of the arrival of

a different product.

• 10% of those surveyed buy charms in gold, this being the option with the fewest choices,

for its part, the population has rings and chains in a range of preference as gold accessories.

• Despite the fact that 65% of the surveyed population considers it important to
REPORT VARIABLES OF THE INVESTIGATION
8

complement their attire with jewels made in gold, there is 35% that consider them not

important and only wear them on special occasions.

Woman 30%
Table 2. Tabulation according to the Man 70%
gender of the respondents. Source / Group.
Prefer not to say 0%

Between 18 years- 25 50%

years
Between 26 years- 39 20%
years
Table 3. Tabulation according to
Between 40 years- 55 the age range of the respondents.
30%
years
Source / Group.
Over 56 years old 0%
REPORT VARIABLES OF THE INVESTIGATION
9

Employee 45% Table 4.Tabulation according to the occupation

of the respondents. Source / Group.
Independent 60%

Yes 65% Table 5.Tabulation about gold jewelry. Source /

Group.
Not 35%
REPORT VARIABLES OF THE INVESTIGATION
10

Table 6.Tabulation about gold jewelry.

Yes Source / Group.65%

Not 35%

Earrings 25%
Necklaces 20%
Bracelets 30%
Rings 55%
Chains 55% Table 7.Tabulation about the
different accessories in gold.
Gold charms 20% Source / Group.
REPORT VARIABLES OF THE INVESTIGATION
11

Boutiques and department stores 30%

Shopping center 40%

Stalls (bazaar, market) 10%

Purchase by catalog 15%

Internet stores 5%

Table 8.Tabulation about the different

points where you can buy gold
accessories. Source / Group.
REPORT VARIABLES OF THE INVESTIGATION
12

Quality 45%

Desing 30%
Table 9.Tabulation about the
Size 0%
importance of the product before
purchase. Source / Group.
Current mode(trend) 25%

Yes 65% Table 10.Tabulation about the

importance of buying gold jewelry.
Not 35% Source / Group.
REPORT VARIABLES OF THE INVESTIGATION
13

Fashion magazines 33.3%

Internet bloggers 44.4%
Direct sales catalogs 22.2%
TV programs 11.1%

Table 11.Tabulation about the places

where gold accessories are bought the
most. Source / Group.
REPORT VARIABLES OF THE INVESTIGATION
14

CONCLUSIONS

This exercise allowed us to carry out a research process on different factors and

characteristics that we were able to identify when a person determines their choice on how

a product they choose to purchase can be, in this case, jewelry made in gold for men and

women.

In conclusion, our product is very feasible for the export and sale of the product to

Northern California, USA, according to the results of the survey, this business is viable

throughout its process, since people today are ladies or gentlemen like wear an accessory

that makes them look good, that suits and complements according to their style.

Jewelry is something very versatile, as there are a number of accessories that vary

according to the tastes of each person, ranging from an elegant and sophisticated accessory

to something simple and fresh taking into account the personality of each person to now use

the different accessories made in gold.

We found that jewelry is an excellent opportunity for the product, studying its

feasibility and identifying weaknesses to create strategies that allow us to continue

operating in another country with our jewelry made in gold and thus achieve the required

success in Northern California and continue to expand much more .

REPORT VARIABLES OF THE INVESTIGATION
15