EVIDENCE 1.

SUMMARY “APPROACH TO DIAGNOSTICS OF MARKETING

COMPLEX OF INDUSTRIAL ENTERPRISE”

APRENDIZ: NINI JOHANA ZAMBRANO ARENALES

INSTRUCTORA: María José Hernández. 

TECNOLOGIA: NEGOCIOS INTERNACIONALES

FICHA: 2281752

CENTRO INDUSTRIAL DEL DISEÑO Y LA MANUFACTURA

FLORIDABLANCA / SANTANDER 14 ABRIL 2021
TABLE OF CONTENTS

1. INTRODUCTION

2. OBJECTIVE

3. TEXT IN ENGLISH

4. TRANSLATION

5. SUMMARY

6. CONCLUSION

7. BIBLIOGRAPHY
1. INTRODUCTION

This work is the solution to the first learning activity in the bilingualism area of the

Sena technological career, International Negotiation. In this work you will find a

summary in English of the document “approach to diagnostic of marketing complex

of industrial Enterprise”.
1. OBJECTIVE

 Know exactly the difficulties of each of the functional areas of the company

and propose strategies to overcome the obstacles that prevent obtaining

the expected results, carrying out evaluative follow-up to have a positive

performance.
3. TEXT IN ENGLISH
APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL
ENTERPRISE
Tatiana Maksimova, Elena Shapran Volodymyr Dal East-Ukrainian National

University, Lugansk, Ukraine

The development of the economic system in Ukraine and competition relations

between its subjects needs the decision of tasks, among which the question of

diagnostics of enterprise’s marketing activity occupies the special place. Its basic

content is an estimation of the state of economic subjects in the conditions of

incomplete information with the purpose of exposure of problems and perspective

directions of their decision, and also consequences of acceptance of current

administrative decisions. There are a few scientific works of domestic scientists,

devoted to this problem. Fewness of such researches does not allow talking about

the presence of the unique approach to diagnostic activity of enterprise. Actuality of

this question is confirmed also by the fact that the determination of current status of

subject of economic activity depends on working of plan package,

recommendations, and procedures, directed on the improvement of this state or

warning of unfortunate events for its functioning. Especially it concerns to

diagnostics of marketing complex of enterprise, concrete content of which is, in

particular, the authentication of the real state and properties of analysable object,

that is the marketing complex; exposure of changes in consisting of object of the

sentinel measuring; establishment of basic factors, which caused these changes,

and accounts of their influence; development of recommendations in relation to the

improvement of this state

4. TRANSLATION

ENFOQUE AL DIAGNOSTICO DE COMERCIALIZACIÓN DE LAS

EMPRESAS INDUSTRIALES
Tatiana Maksimova, Elena Shapran Volodymyr Dal East-Ukrainian National

University, Lugansk, UCRANIA.

El desarrollo del sistema económico en Ucrania y las relaciones de competencia

entre sus partes, necesita distribución de tareas, Entre los cuales la cuestión del

diagnóstico de la actividad comercial de la empresa ocupa el lugar especial, Su

contenido básico es una estimación del estado de los temas económicos bajo las

condiciones de información incompleta con el propósito de la exposición de los

problemas y la instrucción en perspectiva de su decisiones y también las

consecuencias de la aceptación de las decisiones administrativas actuales. Hay

unos pocos trabajos científicos de científicos internos, dedicados a este problema.

La inexperiencia de tales investigaciones no permite hablar acerca de la presencia

del enfoque único para la actividad de diagnóstico de la empresa La realidad de

este problema se confirma también por el hecho de que la determinación de la

situación actual del tema de la actividad económica depende del paquete del plan

de trabajo, recomendaciones, y procedimientos, dirigidos a la mejora de este

estado o prevenir acontecimientos desafortunados para que este esté funcionando

Especialmente se refiere al total diagnóstico de mercadeo de la empresa, Cuyo

contenido concreto es, en particular, la autenticación del estado real y propiedades

del objeto analizable, que es el complejo de comercialización, Exposición de

cambios en la consistencia del objeto del centinela que mide, establecimiento de

factores básicos que causaron estos cambios, y el reporte de su influencia;

desarrollo de recomendaciones en relación con la mejora de este estado

5. SUMMARY

This text speaks of the deficiencies found thanks to the activities of valuation of the

economy carried out in companies of the industrial sector in Ukraine.

Where it is possible to see that there are very few and incomplete studies that

show the

problems that prevent the improvement of the company in this industry and,

consequently, are part of the optimal development of the country's economic

system.

It is important to take into account a good diagnosis so that the real state of the

company leads to a successful conclusion With the initial and main help of a good

management of industrial marketing in support of social networks and other

technologies that very well support the recognition of an entity

Written by: Tatiana Maksimova, Elena Shapran Volodymyr Dal East-Ukrainian

National University, Lugansk, Ukraine

6. CONCLUSION

It is important to carry out a marketing plan, because it helps to achieve the

general objectives of the company, which are related to the market, however it is

applied in a short time and allows to quickly identify the most urgent difficulties of

the organization.
7. BIBLIOGRAPHY

Document "approach to diagnostic of marketing complex of industrial Enterprise"

TAKEN from complementary materials of the analysis phase. Virtual Seine

Territorium.