Evidencia de

aprendizaje
Nombre de la evidencia

Summary “Approach to diagnostics

of marketing complex of industrial
Enterprise”

Nombre de la formación
Tecnología negocios internacionales

Unidad
Etapa de aprendizaje 1

Nombre del estudiante

Gustavo Adrián Hincapie Duque

Ficha
2374758
 Aprendizaje 1: Evidencia de aprendizaje 1
Servicio Nacional de Aprendizaje Sena

Fecha
28/08/2021

Evidence of learning

Abstract:

APPROACH TO THE DIAGNOSIS OF THE INDUSTRIAL COMPANY

MARKETING COMPLEX

Tatiana Maksimova, Elena Shapran Volodymyr Dal National University of

Eastern Ukraine, Lugansk, Ukraine.

The development of the economic system in Ukraine and the competitive

relations between its subjects necessitate the decision of the tasks, where the
question of the diagnosis of the commercial activity of the company occupies a
special place.

The state as a promoter and sustainable subject of the economic entity before
society and its conditions exposes the problems according to the decision
before the consequences of the current administrative decisions, seeking a
balanced diagnosis in order to reach the point of the problem. Some scientific
works have added to this problem, there is little research that does not allow
access to the diagnosis of the company.

At present it is determined that the economic activity of a company depends

on a good functioning with plans, strategies, recommendations, objectives,
controls and procedures that lead to the improvement of a state according to
the most relevant problems with the diagnosis.

The aforementioned leads to the marketing diagnosis of a business entity,

whose objective is to provide the authentication of the real state and
properties of the analyzed object, that is, by exposing the changes in the
composition of objectives in establishments of basic factors, they reached the
end of the development of recommendations. in relation to the improvement of
this state that in the end is an axis that directs a main control in the operation
of a business entity.

Servicio Nacional de Aprendizaje Sena

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Aprendizaje 1: Evidencia de aprendizaje 1
Servicio Nacional de Aprendizaje Sena

Servicio Nacional de Aprendizaje Sena

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