ACTIVIDAD DE APRENDIZAJE 1

EVIDENCIA: 1 SUMNARY
APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRUAL ENTERPRISE

This articule was wrote by Tatiana Maksimova, Elena shapran Volodymyr dal east-
Ukrainian national university, Lugansk Ukraine.
In their article they are speaking about the development of the economic system in
Ukraine, they say that there are a competition relations between its subjects needs the
decision of tasks, the main idea in this article is to speak about the problems of economic
subjects in the conditions of incomplete information with the purpose of exposure of
perspective directions of their decision, and also consequences of acceptance of current
administrative decision.
In the next paragraph say that there are a few scientific works of domestic scientists,
devoted to this problem. Fewness of such researches does not allow talking about the
presence of the unique approach to diagnostic activity of enterprise.
After they make the affirmation that actuality of this question is confirmed also by the fact
that the determination of current status of subject of economic activity depends on
working of plan package, and other topics that they needs to improve. Especially it
concerns to diagnostics of marketing complex of enterprise, with these concrete contents:
- The authentication of the real state on properties of analyzable object.
- The is the marketing complex.
- Exposure of changes in consisting of object of the sentinel, measuring.
- Establishment of basic factors which caused these changes and accounts of their
influence.
- Development of recommendations in relation to the improvement of this state.