Evidence 1: Summary “Approach to diagnostics of marketing complex of

industrial enterprise”

Resume: Approach to diagnostics of marketing complex of industrial enterprise

By: JUAN FELIPE MUÑOZ CADAVID

Tatiana Maksimova, Elena Shapran Volodymyr Dal East-Ukrainian National

University, Lugansk, Ukraine

The article discusses the importance of economic diagnostic activities of marketing

companies in the development of the economic system of Ukraine. We speak of
weaknesses in its basic content, which is made complex by the existence of
incomplete information that does not facilitate having a true exposition of the
problems and perspective directions with consequence in the acceptance of
current administrative decisions. There are some scientific investigations dedicated
to this problem, which try to associate with the presence of the unique approach of
the diagnostic activity of the company. through economic diagnoses we can know
the current status, operability, how they could improve each result in the
organization and the market in which they move. This approach can identify each
of the different basic factors, which could be studied in what causes them, the
changes that can vary existing alternatives that can be recommended to improve in
the company.