Resumen Evidencia 1

“Summary “approach to diagnostics of marketing complex of industrial enterprise”

PRESENTADO POR: SANDY JOHANNA MENDOZA LANDAZABAL

TECNOLOGIA NEGOCIACION INTERNACIONAL

FICHA: 1966032

SERVICIO NACIONAL DE APRENDIZAJE-SENA

CENTRO DE FORMACION COMERCIO Y TURISMO
07/10/2019
Tatiana Maksimova, Elena Shapran, are members of the National University of Volodymyr DalEast
and Ukraine, Lugansk. First it makes us understand the importance of diagnosis in the economic
activities of different companies in their country and make us understand that Ukraine, despite
the fact that it is a sovereign state that is located in Europe, requires marketing of diagnostic
industrial companies complete and detailed, due to the fact that its economic and competitive
relations of the system present incomplete information, since it does not have a good content of
the investigation and the lack of solutions with a basic content that is subject to the economic
conditions that do not allow giving the approach that is required in the diagnoses of the company.
In addition, the authors state that in Ukraine there is not much research related to the different
approach to business diagnostic activity, since the main interest in scientific work is to determine
the current state of economic issues to give administrative staff a package, they contain
recommendations and processes that aim to improve the results of the organization.
At present, the issue of economic activity depends on the recommendations, operation and
procedures of the package of a plan focused on improving the state and commercialization of the
company. Then, this approach identifies the basic factors and studies their causes, changes,
influence and consequences to formulate improvements and recommendations for the company.