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Learning activity 1Evidence 1:

Summary “Approach to diagnostics of marketing


complex ofindustrial enterprise”
APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OFINDUSTRIAL
ENTERPRISE
Tatiana Maksimova and Elena Shapran Volodymyr Dal East-Ukrainian National
University, describe how the development of the economic system in Ukraine
and the competitive relations between its subjects need the decision of the
tasks. The content of the diagnostics of
The marketing activity of the company is basic, and exposes problems and
consequences of acceptance of current administrative decisions. There is no
mention of the presence of the single approach to the diagnostic activity of the
company, the lack of scientific work on this problem and the fact that the
determination of the current state of the object of economic activity depends on
the operation of the plan package, for the diagnosis of the commercial complex
of the company, in particular, the authentication of the real state and the
properties of the analysable object

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