Evidence 1: Summary “Approach to diagnostics of

marketing complex of industrial enterprise”

Elaborado por: Jessica Andrea Saldarriaga Henao

Tecnología en negociación internacional modalidad virtual

Sena

2020

Learning activity 1
Evidence 1: Summary “Approach to diagnostics of marketing complex of
industrial enterprise”

In his article "APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF

INDUSTRIAL ENTERPRISE," Describe how the development of the economic
system in Ukraine and competition relations between its subjects needs the
decision of tasks. The content of diagnostics of enterprise’s marketing activity its
basic, and expose problems and consequences of acceptance of current
administrative decisions. No talk about the presence of the unique approach to
diagnostic activity of enterprise, for lack of scientific works devoted to this problem
and the fact that the determination of current status of subject of economic activity
depends on working of plan package, to diagnostics of marketing complex of
enterprise, in particular, the authentication of the real state and properties of
analyzable object.