SERVICIO NACIONAL DE APRENDIZAJE “SENA”

NEGOCIACIÓN INTERNACIONAL (2104808)

Presentado por: LORENA VERGARA PEREZ

BARRANQUILLA-ATLANTICO

02 DEJUNIO DE 2020
 Learning activity 1

Evidence 1: Summary “Approach to diagnostics of marketing complex of

industrial enterprise”

In his article "APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF

INDUSTRIAL ENTERPRISE," Tatiana Maksimova and Elena Shapran describe
how The development of the economic system in Ukraine and competition
relations between its subjects needs the decision of tasks. The content of
diagnostics of enterprise’s marketing activity its basic, and expose problems and
consequences of acceptance of current administrative decisions. No talk about the
presence of the unique approach to diagnostic activity of enterprise, for lack of
scientific works devoted to this problem and the fact that the determination of
current status of subject of economic activity depends on working of plan package,
to diagnostics of marketing complex of enterprise, in particular, the authentication
of the real state and properties of analysable object.