Learning activity 1

Evidence 1: Summary “Approach to diagnostics of marketing complex of

industrial enterprise”

In this article , they describe how the economic system in Ukraine and the
competitive relations between its subjects need the task decision . The content of
the diagnosis of the marketing activity of the company is basic and exposes the
problems and the consequences of the acceptance of the current administrative
decisions. There is no mention of the presence of the company's unique diagnostic
activity approach, due to the lack of scientific work devoted to this problem and the
fact that the determination of the current state of the subject of economic activity
depends on the operation of the plan and diagnosis of the marketing complex . of
the company, in particular, the authentication of the real state and the properties of
the analyzable object.