ACTIVIDAD 01 INGLES.

CRISTIAN FERNANDO PRIETO ROCHA

ENFOQUE DE DIAGNÓSTICO DEL COMPLEJO DE MARKETING DE EMPRESA
INDUSTRIAL

Tatiana Maksimova, Elena Shapran Volodymyr Dal Universidad Nacional de Ucrania

Oriental, Lugansk, Ucrania

The development of the economic system in Ukraine and the competitive relations between
its subjects require the decision of the tasks, among which the question of the diagnosis of
the commercial activity of the company occupies a special place. Its basic content is an
estimate of the state of the economic subjects in the conditions of incomplete information in
order to expose the problems and perspectives directions of their decision, and also the
consequences of the acceptance of current administrative decisions. There are some
scientific works by national scientists dedicated to this problem. Few of such researches do
not allow to speak about the existence of single access to diagnostic activity of the
enterprise. The relevance of this question is also confirmed by the fact that the
determination of the current state of the subject of economic activity dependent on the
operation of the package of plans, recommendations and procedures, aimed at improving
this state or warning of unfortunate events for its operation . It especially refers to the
diagnosis of the company's marketing complex, whose concrete content is, in particular, the
authentication of the real state and the properties of the analyzable object, that is, the
marketing complex; exposure of changes in the composition of the object of sentinel
measurement; establishment of the basic factors that caused these changes and explanations
of their influence; development of recommendations regarding improvement of this status
SUMMARY
(The development of the economic system in Ukraine is of great importance with regard to
the diagnosis as a company, what is actually sought with this is to show the problem and
the consequences that administrative decisions bring, currently there are works that focus
on this problem, which do not they delve into the diagnostic activity of the company but
especially focuses on the complex diagnosis of marketing, exposure of changes and
recommendations for its improvement.)