Evidencia 1: Summary “Approach to diagnostic of marketing

complex of industrial enterprise”

In Ukraine, when conducting a diagnostic study of the competencies, they carry

out a marketing activity, which occupies a special place in each company. When it
comes to diagnosing, they collect information, expose problems, revise the
direction of the perspectives and the consequences of an administrative decision.

There is a of few scientific work, but these results do not give an approximation to
the approach.

The diagnosis must determine, the actual state, the properties of the object to be
analyzed, the marketing, the changes, basic factors and influencing it; Developing
recommendations for the improvement of diagnosis.