SUMMARY

APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF

INDUSTRIAL ENTERPRISE

Maksimova and Volodymyr of East – Ukrainian National University, state that

the diagnosis of the marketing activity of the company, is one of the main tasks

for the development of the Economic System in Ukraine to expose the problems

and give solutions. But this diagnosis has to be given in conditions of

incomplete information, since only some national scientists have dedicated

themselves to studying this problem and the lack of such research does not

allow to give an approach to the real diagnosis of the company. This represents

a problem for the economic activity of the company, since its proper functioning

depends on the recommendations and procedures aimed at improving its

condition.