Name: Enam ul Haq Taha

Roll No: FA17-BBA-404-A

2. Tripadvisor.com launched a B2B division in 2010. Find information about the benefits to a
company using it and to its business customers.

TripAdvisor for Business

TripAdvisor for Business incorporates new B2B revenue streams, including Business Listings and
Vacation Rentals. Business Listings, which launched in January 2010, allows hoteliers to connect directly
to millions of researching travelers, converting potential customers to paying guests. Hoteliers,
innkeepers and B&B owners can sign up for TripAdvisor Business Listings at
www.tripadvisor.com/businesslistings.

Launched in early 2009, Vacation Rentals helps property managers and individual home owners list their
properties and showcase hotel alternatives on TripAdvisor. The service currently includes more than
100,000 verified vacation rental properties and accompanying reviews by real travelers in more than
5,000 regions.

TripAdvisor Business Listings and Vacation Rentals feature a flat-fee subscription service.

Benefits:
Business Advantage provides accommodations with industry-leading tools to better market themselves
to millions of potential guests, differentiate from competitors, impact booking decisions, and measure
and improve their online reputations.

We have discussed in broad terms how customers and businesses benefit from TripAdvisor’s network
effect. Now, let’s consider the details of the holistic benefits TripAdvisor provides to travelers and
businesses alike who engage with the platform.

TripAdvisor has worked to quantify the benefits it provides in a simple, immediate and measurable
format for customers that helps explain how small investments often have a great total return because
of the network effect reaction associated with the relationship. Three recently commissioned surveys
have helped to shed some light on putting a number behind the perception that TripAdvisor is
enormously beneficial to its users on both the reviewer/traveler side and the business side.
Name: Enam ul Haq Taha
Roll No: FA17-BBA-404-A

4. Which emerging technologies will have the largest impacts on B2B EC?

The emerging technologies that have biggest impact in business marketing are as follows:

1. The Internet of Things (IoT):

IoT is driving business changes by providing the data needed to improve marketing, increase sales, and
decrease costs, the report found.

The Internet of Things (IoT) is the emerging technology offering the greatest opportunities to create new
business and revenues, according to CompTIA's second annual Top 10 Emerging Technologies report,
released Monday.

"Everybody in the technology world, as well as many consumers, is hearing the term Internet of Things,"
Frank Raimondi, a member of the CompTIA Emerging Technology Community leadership group who
works in strategic channel and business development for Chargifi, said in a press release.

However, "to say its confusing and overwhelming is an understatement," he added. "IoT may mean
many things to many people, but it can clearly mean incremental or new business to a channel partner if
they start adding relevant IoT solutions with their existing and new customers. More importantly, they
don't have to

The 10 technologies named in the report were ranked according to the near-term business and financial
opportunities each creates for IT firms and other business technology companies, and selected by the
organization's Emerging Technology Community.

2. Artificial Intelligence (AI)

AI is already significantly impacting the way customers interact with businesses via intelligent websites
and bots, and these tools are becoming increasingly commoditized and integrated into daily work, the
report noted.

"The largest impacts across all industries—from retail to healthcare, hospitality to finance—are felt
when AI improves data security, decision-making speed and accuracy, and employee output and
training," Maddy Martin, community vice chair and head of growth and education for Smith.ai, said in
the release. "With more capable staff, better-qualified sales leads, more efficient issue resolution, and
systems that feed actual data back in for future process and product improvements, companies
employing AI technologies can use resources with far greater efficiency. Best of all, as investment and
competition increase in the AI realm, costs are reduced."
Name: Enam ul Haq Taha
Roll No: FA17-BBA-404-A

3. 5G
The rise of 5G networks is increasing our ability to move, manipulate, and analyze data across wireless
platforms, according to CompTIA. As 5G rolls out more fully in the coming years, it will drive the
development of more complex apps to solve problems and increase growth across industries.

"The development and deployment of 5G is going to enable business impact at a level few technologies
ever have, providing wireless at the speed and latency needed for complex solutions like driverless
vehicles," Michael Haines, community chair and director of partner incentive strategy and program
design for Microsoft, said in the release. "Additionally, once fully deployed geographically, 5G will help
emerging markets realize the same 'speed of business' as their mature counterparts. Solution providers
that develop 5G-based solutions for specific industry applications will have profitable, early-mover
advantages."

4. Server less computing

Serverless computing allows organizations to create a NoOps IT environment that is automated and
abstracted from underlying infrastructure, reducing operational costs and allowing businesses to invest
in developing new capabilities that add more value, the report found.

Serverless computing was new on the list this year, along with robotics, replaced quantum computing,
and automation, CompTIA noted.

5. Blockchain:
More organizations are exploring and implementing blockchain to solve the increased need to
secure and manage transactions across the internet.

"Blockchain came down crushing from its peak of hype cycle, and that's probably for the best," said Julia
Moiseeva, a member of the community's leadership group and founder of CLaaS (C-Level as a Service)
Management Solutions Ltd, in the release. "Now that the luster of novelty and furor of the masses are
gone, the dynamic of work around blockchain took a complete U-turn, again, for the best."

6. Robotics:

Robotics is automating routine processes by using machines to make businesses faster, less expensive,
and more efficient, the report found.
Name: Enam ul Haq Taha
Roll No: FA17-BBA-404-A

7. Biometrics

Biometrics—including face, fingerprint, and retina scans—are becoming mainstream methods for
verifying identity. These methods will form the secure foundation for solutions delivered by IT
companies moving forward, CompTIA said.

8. 3D printing

3D printing offers a solution for the low volume manufacturing of complex parts, as well as fast local
production of difficult-to-find products, the report noted. As more affordable products become
available, opportunities for this industry will continue to grow, it added.

9. Virtual reality (VR)/Augmented reality (AR)

Using VR, AR, mixed reality, AI, and sensor technologies can help organizations improve operational
efficiency and individual productivity, according to the report.

10. Drones

Drones enable robotic automation with fewer geographical restrictions, the report noted. Opportunities
for development and integration are high for this market, it added.

11. Augmented reality to enhance the real world:

Marketers are no longer limited by the physical world to promote their brand.

Augmented reality is set to become a key component of marketing and consumer experiences. Seen as a
highly innovative way to engage customers, the augmented reality market is expected to transform
marketing within three to five years. The magic of AR is that anyone with a smartphone or tablet has
access to this integration of the real and digital worlds.

Marketing with AR is being explored today by Facebook, Snapchat, Google and more. New smartphones
offer the capability to enjoy augmented reality experiences anywhere, any time. This technology, paired
with AR tools for developers, means AR will eventually hit mass adoption.

Here’s how to take advantage of augmented reality in B2b marketing:

Name: Enam ul Haq Taha
Roll No: FA17-BBA-404-A

 Tell a story. The immersive nature of AR means it’s an excellent medium to tell stories that bring
customers deeper into your content and experiences. Using AR to connect to your brand story
can create strong affinity and real engagement.
 Take shopping to a new level. AR has particularly exciting applications in the retail industry.
Virtual tours, virtual dressing rooms and proximity-targeted coupons (push notifications when
customers pass by a product that could be of interest) bring in-store shopping into the 21st
century.
 Social media, virtually. Augmented reality also has permeated the world of social media. The
addition of branded filters, animations and interactions with everyday objects can drastically
improve brand experiences and loyalty.

Augmented reality means what you can tell consumers is unlimited. Marketers can now use the physical
world to stimulate and expand customer understanding of your brand and what you offer.