GROUP-1

Touch Pay - Paying was Never This Easy

The reason idea should be successful are: 

 Introduction of NFC as a mode for payment would help them in pushing forward a
solution that is relatively new and easy to use.
 In the post COVID-19 scenario, people have become more concerned with
exchanging currency bills hand to hand. An application like TouchPe can help
consumers carry out the same transactions without hand to hand contact.
 Using metro cards for transactions provides a point of differentiation.

The reasons idea will fail are:

 Existence of a number of substitutes such as PhonePE, Google Pay etc.
 Onboarding e-rickshaw pullers to install the device on a large scale would be difficult
on the monetary front
 There would be a need to educate the E-rickshaw pullers about cashless
transactions. This can discourage a number of e-rickshaw pullers from using Touch
pay as a solution

GROUP – 2
D-Straps – Throwing Sunlight on You

The reason idea should be successful are:

 Rising awareness of health and wellbeing can increase the attractiveness of the
product
 Innovative approach of mitigating Vitamin-D deficiency through the usage of wrist
bands. Less competition in this segment can help them tap new opportunities.
 It’ll help in saving time, money and effort spent in regular health check-ups which
will further increase the attractiveness of the product.

The reasons idea will fail are:

 The smart-bands and smart-wearables market is already dominated by few major
players and is highly competitive. In such a scenario, thriving in this industry might
be difficult.
 Although Vitamin-D is a necessary component of our nutrition, there are multiple
natural sources for it. A smart-wearable just based on the nutritional benefit of
Vitamin-D lacks the attractiveness to the usual customers.
 The total estimated market size is just 2.5 lakhs, which is extremely low, considering
economical customers won’t buy such a device every year. In such case, the
scalability is highly restricted.

GROUP – 4
Sunberry – One stop destination for all your gardening needs

The reason idea should be successful are:

  The product is very realistic and its implementation is feasible.
 The rising trend of gardening as a leisure is well captured and the increasing market
size can avail them an opportunity to take a share of it.
 The innovative approach of associating with NGOs and focus on building a
community can be a strong differentiator for the company.

The reasons idea will fail are:

 The idea is not innovative at the core. There are several such companies which
provide similar services and currently operate online and have a sizeable market
share.
 The company caters to a niche market segment. The pie of the market size won’t
become too large, especially in India, where the majority of the population is more
prone to save their disposable income than spending it on luxury, leisurely activities.
 The supply chain constraints in procuring plants and moving them around the
country depending on the need of the customer can be a major difficulty in
functioning of the company.

GROUP-5
Improving the experience of house parties and gatherings

The reason idea should be successful are: 

 It is quite a unique idea and people do require a lot of stuff and things during the
house party and it is always good if someone can lend it to you and it also saves your
money from buying a new product.
 Their value chain analysis is quite good and risk-free which is again good for their
business and will help them procure the customers' demand efficiently.
 This concept is quite new and the chances of it working are quite good and also
there is very little competition in this business.

The reasons idea will fail are:

 There are chances that people will prefer buying new products or prefer borrowing
things from their friends for free. This is a big reason for the product to fail.
 Delivery of a small number of products to far places from the inventory house will be
a very costly affair and can create a loss.
 The idea is only viable in first-tier towns/cities and in many first-tier cities people
love to party outdoors again a threat to the business idea.

GROUP-6
PET-EMO
A pet communication enhancing solution

The reason idea should be successful are: 

 People love their pets and they always want to talk to them and they will love to
understand what they want to talk so this is the biggest reason for the success of the
idea.
  This idea gives the pet owners a good way to monitor their pets and understand
their emotional psychology in a more efficient manner.
 The not only market lacks these kinds of ideas for pets but also competition is almost
zero for this kind of product.

The reasons idea will fail are:

 Whatever the idea it is only going to succeed if the look is realistic and adds some
value to consumers, the idea might sound good but it does not look realistic and this
can be the biggest reason for the failure of the idea.
 People love their pets and they easily understand the emotions of them without
using any kind of digital communication tool, so again it is a threat to the business
 The idea looks good for millennials but old people who are not that tech-savvy will
find it difficult to use this technology and 60% of pet owners are old in India, so this
is also a reason for the failure of this idea.