GROUP 24

DARK

INTRODUCTION

The Walt Disney company is to be one of the world's leading products and providers of

entertainment and information. Walt Disney came up with concept of theme park when

visiting varius amusement parks with his daughters in the 90's. He initially bought a 160

acre site in Anaheim in 1953. Since then Disneyland has undergone various number of

expansions and renovation. Disneyland has a larger number cumulative attendance than

any other theme park in the world.

OPERATIONAL STRATEGIES

● Disney enterprises would be making the theme park more kid friendly and attract

more tourists with the help of employees engagement. In addition they would be

wearing Disney character costumes for better interaction with kids and others.

● We would be remodeling the frozen movie set into a real life theme park and

portray the various destinations Elsa and Anna have been.

● We would be tieing up with international partners for promoting the company. The

park would be launching the first ever Disney resort in partnership with Hilton

hotels for customers willing to have a overnight stay at the Disney land.
 ● Our annual investment budget would be raised to 120 million dollars to enhance

and build more attractions and community welfare center's across the park. We are

also in plan to start our theme park in Dubai due to the number of tourists coming

every year and it would be the first ever in the whole Middle East

FEASIBILITY OF OPERATIONS

● The goal of Disneyland is to continuously design, implement new fun and exciting

products and rides that attract, amaze their customers. Due to the high reputation

of the company in and out of States has large income this would economically be

possible.

● Since the generation of baby boomers the park had a tough time in increasing or

boosting the place but since generation is changing and families are more prone to

vacations the entertainment industry is a hot commodity in market.

● A research and development center would be established to find out what the

customer needs and how we could possibly bring that idea into real life.

● Disneyland has a rich selection of products that attracts tourists, it enables Disney

to have many options and opportunities to expand their products lines.

MARKETING STRATEGIES

Walt Disney has touched the heart of many kids and adults. Its theme parks, movies as well

as merchandise make us revisit our golden days when we were children. To make a brand

so big and win the audiences over and over, requires a magical touch.

● Disneyland known to be one of the most profitable theme parks, Disneyland is a

once in a life time theme park where you are sure to be bedazzled. You get to meet

all the characters of walt Disney, go on rides and most importantly experience the

magical world of Walt Disney first hand. It is but natural that with movies and a huge

theme park, Disney have their own merchandise. And hence we enter the third

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 biggest business of Disney – Disney store which is involved in the sales of all

products connected to Disney clothing, accessories, watches, and what not.

● The tickets of Disneyland, though not cheap, are certainly not that high priced that

you cant visit them frequently. It is quite common to note that several families visit

Disney land many times in their lives to enjoy the park.

● Promotion of Disneyland is mainly holistic. The parks and movies rarely need a

push. In fact people wait in anticipation for the next Disney movie or for their visits

to Disneyland. Promotion is done in an internal manner. For Disneyland, various

tours and packages are promoted which make it easier for people to visit

Disneyland. Disney’s production like movies are promoted through various media.