Framework of QUESTIONNAIRE FOR CONSUMERS

After noting down General/basic Information about the consumer, you may frame proper
questions, as per below guidelines, which needs to be asked from the respondent to know
strength of regional brands, which he or she is currently using:-
1. Are you buying packed/loose milk of
A) Sudha
B) Amul
C) ITC (Ashirwad)
D) Osam
E) Anuj( Raj fresh)
2. Why do your prefer packed milk of xxxx brand (based on answer of q1): Give possible
reasons
a) Reliability/purity
b) Regular Supply
c) Easy availability
d) Reasonable price
e) Attractive packaging
f) Safe for consumption.
g) Quality

3. Since how long (in years) are you using this brand
a) One year
b) Two year
c) Three years
d) Four years and above

4. Which brand was earlier purchased before current used brand?

A) Sudha
B) Amul
C) ITC (Ashirwad)
D) Osam
E) Anuj( Raj fresh)
5. What was major reason for shifting from earlier brand?
a) Quality
b) Easy availability
c) Price
d) Attractive packing
 e) Regular supply
6. Are you willing to try any other available packed milk brands (local/Amul)
a) Yes b) No
7. What will be the possible reason for the shifting?
a) Quality of Milk
b) Price
c) Easy Availability
d) Any other………….
8. Which other milk products do you purchase of your packed milk brands (products
listing like Butter, Cheese, Ice cream, Curd, Fresh Paneer, Flavoured milk, Buttermilk,
Ghee, Condensed milk, chocolate)
Butter
a) Sudha
b) ITC
c) Amul
d) Anuj
e) Osam
Cheese

a) Sudha
b) ITC
c) Amul
d) Anuj
e) Osam
Ice- Cream
a) Sudha
b) ITC
c) Amul
d) Anuj
e) Osam
f) Any other specify………..

Curd
a) Sudha
b) ITC
c) Amul
d) Anuj
e) Osam
f) Any other specify………..
Fresh Paneer
a) Sudha
b) ITC
c) Amul
d) Anuj
e) Osam
f) Any other specify……….
Flavoured Milk
a) Sudha
b) ITC
c) Amul
d) Anuj
e) Osam
f) Any other specify……….
Butter Milk
a) Sudha
b) ITC
c) Amul
d) Anuj
e) Osam
f) Any other specify……….
Ghee
a) Sudha
b) ITC
c) Amul
d) Anuj
e) Osam
f) Any other specify………..
Condensed Milk
a) Sudha
b) ITC
c) Amul
d) Anuj
e) Osam
f) Any other specify………..
 Chocolate
a) Sudha
b) ITC
c) Amul
d) Anuj
e) Osam
f) Any other specify………..

9. Any specific reasons to purchase dairy products (select range) of this brand (to get
listing of influencing factors such as promotion, retailers, service, quality, price,
regional preference for local brands, convenient packing, preferred pack sizes,
availability etc.)

10. Have you tried these products of other brands (get names) (Y/N)
11. If No, then are you willing to purchase his/her products of a new brand
12. If yes, then how often you purchase other brands
13. For dairy products which are not purchased of existing brand (as per answer of Q8)
which are the brands preferred (product-brand(s))
14. In terms of overall satisfaction about quality of products how do you rate above dairy
brands
15. Have you seen publicity done by your current use brand (Y/N)
16. If yes, please specify source of company’s promotion seen last time
[TV/Radio/Newspaper/Local cable network/In cinema theatre/Wall painting/shop
painting/POS material/Bus branding/Vehicle branding/others (pl. Specify)]
17. Do you find any change in the frequency of brand promotion activities of your brand
(Increased or decreased)
18. Have you faced any specific issues related to quality or service of your in use brands
19. If yes then how was the response from the brand
 20. During recent lock down period due to Covid-19, is there any change in the
consumption milk products
21. Do you consider buying milk & milk products in loose form safe
22. Any shift from loose to packed milk product in recent time (product with reason)
23. Consumption of which milk products has increased, by how much and reasons for the
same
24. Any change in the preference of pack sizes purchased during lock down, if yes then
what is the change in pack size
25. Would you continue to purchase increased quantity of milk & milk products after
Covid period or will it remain the same
26. Consumption of which products has decreased, by how much and reason for the same
27. Any other suggestion to dairy brands related to products/services etc.

2. Age

(a) Below 30 years

(b) 31-40 years

(c) 41-50 years

(d) Above 50 years

Age

(a) Below 30 years

(b) 31-40 years

(c) 41-50 years

(d) Above 50 years

28. Are you buying packed/loose milk of xxxx/xxxx/xxxx/xxxx (names of local brands)
A) Sudha
B) Amul
C) ITC (Ashirwad)
D) Osam
E) Anuj( Raj fresh)
F) Why do your prefer packed milk of xxxx brand (based on answer of q1): Give possible
reasons
29. Why do your prefer packed milk of xxxx brand (based on answer of q1): Give possible
reasons.