MINOR PROJECT REPORT

ON

SUBMITTED IN PARTIAL FULFILLMENT FOR

THE AWARD OF THE
DEGREE OF POST GRADUATE DIPLOMA IN MANAGEMENT

2019-21

Project Guide By: Submitted By:

DR. Atul Rajveer singh parihar
Adm. No. : PGDM19084
Roll No : GM19137

GL Bajaj Institute of Management & Research

Approved by A.I.C.T.E., Ministry of HRD, Govt. of India
Plot No. 2, Knowledge Park III, Greater Noida
Email: director@glbimr.org; Website: www.glnimr.org

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 STUDENT UNDERTAKING

This is to certify that I have completed the Project titled MICRO ANALYSIS OF

GREENPLY in under the guidance of Dr. Atul in partial fulfilment of the requirement

for the award of degree of Post Graduate Diploma in Management at Gl Bajaj Institute

of Management & Research, Greater Noida. This is an original piece of work & I have

not submitted it earlier elsewhere.

Name of the Student

Rajveer singh Parihar

PGDM 1st Trimester

ACKNOWLEDGEMENT

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My project would be incomplete if at this juncture, I did not acknowledge those who
steered my project work in the right direction.
First of all I would like to thanks Dr. Atul as he proved to be constant source of
inspiration and provided timely support at crucial stages of this project work despite the
time and work constraints.
The feeling of gratitude when expressed in words is only a fraction of
acknowledgement. I feel overwhelmed to express my gratitude to all those who
extended their consistent support, guidance and encouragement to complete this task.
Last but not the least I would like to thanks Dr. Ajay (Director General, GLBIMR), for
providing me with all the help and advice to me in completing my project.

Rajveer singh parihar

(Gl Bajaj Institute of Management & Research)
PGDM 1st Trimester
Admission No. PGDM19084
Roll No. GM19137

TABLE OF CONTENT

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Chapter 1. Introduction to sector
Chapter 2. Market share and position of company
Chapter 3. PESTEL Analysis
Chapter 4. SWOT Analysis
Chapter 5. Findings
Chapter 6. Recommendation
Chapter 7. Executive Summary
Chapter 8. References

CHAPTER -1 INTRODUCTION OF COMPANY

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Greenply Industries Limited (GIL) is India's largest interior infrastructure.The
company is listed on the National Stock Exchange (NSE) and the Bombay Stock
Exchange. It has a net consolidated turnover of ₨ 2044 crores for the financial year
2012–2013. Greenply manufacturers various interior infrastructure products such as
plywood, block board, decorative laminates, decorative veneers, medium-density
fiberboards (MDF), Laminate flooring and restroom cubicles. It has 45 branches all
across India and presence in more than 300 cities with more than 13,000 distributors,
dealers, sub-dealers and retailers. The company has its registered office in Tinsukia,
Assam and corporate office in Kolkata.

History
The company was established as "Mittal Laminates Private Limited" on 28 November
1990. It became a Mittal Laminates Limited in 1994, and finally Greenply Industries
Limited in 1996. Its first manufacturing plant was established in 1993 at Behror,
Rajasthan, followed by one at Pantnagar, Uttarakhand in 2006. Prior to which a
manufacturing unit of erstwhile Greenply Industries Limited at Tizit, Nagaland was
taken over, along with the company itself in 1995.

UNIT HEAD HOD-PRODUCTION HOD- MAINTANANCE

INCHARGES & SUPERVISORS PURCHA SE & STORES HOD
PRODUCTION HUMAN RESOURCES DY. MANGER ASST. MANGER
PAPER SECTIO N FINANC E & ACCOU NTS EXCISE& DISPAT CH
INCHARGES & SUPERVISORS

1. PLYWOODS Ply woods manufacturing process involves the following: 1) Log

yard 2) Cross cutting 3) Boiling 4) Peeling 5) Clipping 6) Drying 7) Edging and
joining 8) Gluing 9) Assembling 10) Free press 11) Hot press 12) Conditioning
13) Trimming 14) Sanding 15) Finishing 16) Grading 17) Inspection and testing
1) Log yard: Log yard is a place where woods are kept in water for preservation
from time when it is imported till it is required for production. Once the wood is
taken to the log yard it should be measured by its length and width. Then each
wood is named and it is handled over to a contract for storage in log yard.
2. Cross cutting: Woods are cut into required size before it is taken for processing.
This is called cross cutting. It is done by using a chain saw, which works on a
hydraulic system. The required size may usually vary from three to ten feet. 3)
Boiling: The pieced woods are boiled in order to make the hard woods soft and
to remove its oil content. It is done for the purpose of peeling or slicing the
wood into small. It is boiled about 24 hours at 80 degree to 160 degree. The
steam required is produced in the boiler. 4) Peeling: After boiling, wood pieces
are peeled with the help of peeling machine. Output is called veneer. There are
two kinds of veneer, ie. FACE and CORE. Thickness of veneer ranges from .
4mm to 2.8mm. Sometime a slicing machine is used instead of peeler. This is
mainly used in decorative section. 5) Clipping: Veneer produced from the peeler
is then passed through the clipper. Here, veneer of the required length is cut.
Cutting action takes place by the compressed air. 6) Drying: In order to remove
the excess moisture content from veneer they are passed to the dry yard. The
drying time required depends on the type of wood, thickness of veneer, steam
available etc. In the

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3. 31 dry yard section there are fans rotating at high speed which make the forced
convection of heat from tubes carrying the steam. 7) Edging and joining: The
edges of veneers of various lengths are cut and removed. The gum is then
applied to the edges of the veneer and these are joined together in a joining
machine. The veneer is then again cut into the required length. 8) Gluing: In this
section glue is applied all over the core of veneer. The glue spreading machine
consists of two rollers rotating in opposite direction between which the glue is
kept. The glues used are U.F, Aerolyte and M.F. 9) Assembling: Here, the core
veneers are placed in between the face veneers. The adjacent veneers are placed
in such a way that the grins are across each other. The composition of face and
core are as follows: 5ply with 9.6mm thickness 1.2* 2 face = 2.4mm 2.2* 2 core
= 4.4mm 2.8* 1 back core = 2.8mm 10) Free press: Here, the assembled boards
are put into the machine and pressed in order to make the glued veneer to stick
to each other.
4. Hot press: The attached board is steamed. When steamed, the glue between the
veneers is melt. This will help to stick the veneer more close to each other. 12)
Conditioning: Once the board is made it is then put into water, which contains
some sort of chemicals in order to identify the spots or damages on the board.
13) Trimming: Trimming is the process of shaping the board by cutting its
unwanted parts. 14) Sanding: Sanding is done to smooth the trimmed surface of
the plywood. It can be done by using a belt sander or a drum sander. 15)
Finishing: In finishing process, the cracks, splits and other defects on the surface
of the plywood is filled with the same face of veneer species. Here, the plywood
is labeled and sealed. 16) Grading: Grading is done according to quality of panel
wood species used, preservatives, chemical properties etc. Ply woods are
expensive in market and they are classified into A, B, C and D categories. Ply
wood with A grade is expensive and best among other grades. It have smooth
surface with no knots at all.
5. Inspection and testing: Ply woods are inspected and tested to make sure that it
is of predetermined quality. MEDIUM DENSITY FIBREBOARDS
Manufacturing process MDF : 1. CHIPPING OF WOOD Logs of eucalyptus,
casuarina and acacia firewood are stripped of their bark. A drum chipper reduces
the logs into even shaped chips of about 25x25 mm, which are stored in a silo.
To refine them for processing, quantities of chips are placed on a vibrating
screen to remove bits of bark, dirt, dust etc. If required, they are soaked in water
to increase moisture content and improve the quality of fibre. 2.
DEFIBRATING, GLUEING AND DRYING The chips are „digested‟ in a
defibrator for about 4 minutes under pressure (about 8 bar) in saturated steam.
Fed into the defibering discs, they are injected with urea formaldehyde resin and
other additives through a blow line system into the fibre coming out from the
defibrator. Before defibration, the chips are coated with molten paraffin wax.
The glued fibres are simultaneously dried and pneumatically transported by hot
air through a dryer ducting system to a cyclone separator, which takes out any
defective fibres, and finally, to a scale where they are weighed. reen to a dust
silo pneumatically.
6. MAT FORMING AND PROCESSING The dry fibres are conveyed to the mat
forming system. Here they drop down to a mat former belt, where distribution
arms spread the falling fibres into a uniformly even mat. The thickness of this
„scalped‟ mat will depend upon the thickness of board to be produced. It is run
through a series of heavy rollers in a pre-press to compress the mat to about 1/3
thickness. The pre-pressed mat is then passed through a metal detector.

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 Thereafter, edge-trimming saws trim the edges, while cross-cut saws size the
mat to the required lengths of board. The fibres not formed into mats are sucked
out by vacuum boxes and recycled. 4. COOLING, SANDING & TRIMMING
The boards are weighed on a weighing platform, cooled to room temperature in
a star cooler, and then stacked on a platform. Each stack of boards is taken by
forklift truck to a roller conveyor, and transferred one by one to a wide-belt
sanding machine to be surface-finished. They are then trimmed with the help of
saws to the required sizes. The mat passes through a series of conveyors to a mat
stacker, from where it is fed into the hot press. The hot press allows up to 10
mats to be pressed at a time to the specified thicknesses. Powerful hydraulic
pressure and high temperature (produced by steam) make for strong and
homogeneous bonding of the fibre mats. The resulting boards are unloaded on to
a conveyor to be fed out, and heat is dissipated by axial exhaust fans. Mats
unsuitable for pressing are tippled to a silo for either recycling or transferring to
a waste fibre bin through a blower. 5. GRADING & STORAGE
7. The trimmed boards are inspected while on the roller conveyors, stacked by
grade, and sent for either storage or lamination. The finished non-laminated
boards are later despatched to various destinations by truck. 6.
IMPREGNATION Base paper for lamination is unwound from a paper roll,
passed through a tray filled with a special resin, and then through dryer
chambers. The air in the dryer chambers is heated up to 150°C by thermic fluid
circulated through coils heated to 250°C from a thermic fluid heater. The paper
is then cut to the required size and stacked on a scissor lift. The stacks of
impregnated paper are then shifted to storage racks in an air- conditioned store.

Industries Limited (GIL) is India's largest interior infrastructure company. It stands at

top when it comes to plywood, decorative veneers and particle boards. It account for
almost 36 percent of the organized plywood and 26 percent of the organized laminate
market in India. The company manufactures plywood, laminates, decorative veneers,
particle boards and prelam particle boards/MDF.
The company has a pan–India presence with 46 branches across India and presence in
over 300 cities across 21 states.
Company’s laminate brand Greenlam is exported to more than 25 countries that include
Thailand, Indonesia, Taiwan, Canada, Bahrain, Hong Kong, Malaysia, Singapore,
Kenya, Dubai, Russia, Syria, USA, Australia, Mexico, Saudi Arabia, China and Israel.
Greenply has created brands such as Greenply Plywood, Greenlam Laminates, Green
Lamieboard, Ecotec, Green Club Premium Ply and Green Decowood.
Greenlam, the flagship decorative laminate brand from Greenply is exported to more
than 100 countries including Thailand, Indonesia, Taiwan, Canada, Bahrain, Hong
Kong, Malaysia, Singapore, Kenya, Dubai, Russia, USA, Australia, Mexico, Saudi
Arabia, China, United Kingdom and Europe.
The company owns subsidiaries namely Greenlam Asia Pacific Pte to develop market in
ASEAN countries and Greenlam America Inc. for marketing and distribution of its
laminate products.

Awards/ Recognition

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 The company has received various certifications such as OHSAS–18001, ISO–14001,
ISO–9001 and CBRI Certification for its quality management.
Company received award for the best advertisement campaign in building material, real
estate and other related industries at Hindware ArchiDesign Awards
GIL was awarded Abby Gold in the category of the homes, décor and leisure
film.Milestones
 Greenlam Laminates become the First Non US brand to get Greenguard
certification from Greenguard Evironmental Institute (GEI) US for indoor air quality
 1993– Set up of the plant for the manufacturing of laminates at Behror,
Rajasthan with a capacity of 12 lacs sheets per annum under the name 'Mittal
Laminates Private Limited'.
 1995 The equity shares of our Company were listed pursuant to an offer for sale.
 1995 Amalgamation of the erstwhile Greenply Industries Limited with our
Company with effect from April 1, 1994 pursuant to which the plywood
manufacturing unit at Tizit, Nagaland was transferred to our Company. Pursuant to
the amalgamation, the name of our Company was changed to 'Greenply Industries
Limited'.
 1998 Commenced manufacture of pre–laminated particle board at our unit at
Behror, Rajasthan.
 2002 Grant of ISO 9001 Certification for the Quality Management Systems for
the Behror unit and ISO 14001 Certification for the Environmental Management
Systems for the Behror unit.
 2003 Grant of OHSAS 18001 Certification for the 'Occupational Health and
Safety Management System' for our Behror unit.
 2003 Commenced manufacture of decorative veneers at our unit at Behror,
Rajasthan.
 2005 Received certificate for being a “Two–Star Export House” from the
Director General, Foreign Trade, Government of India.
 2005 Amalgamation of Worthy Plywood Limited with our Company pursuant to
which the plywood manufacturing unit at Kriparampur, West Bengal was transferred
to our Company.
 2005–06 First company to attract FII investment in its sector.
 2006 Acquisition of Greenlam Asia Pacific Pte. Limited, Singapore as a wholly
owned subsidiary with the object of marketing our Company’s laminates in the south
east Asian markets.
 2006 Setting up of unit at Pantnagar, Uttarakhand for the manufacture of
plywood and particle boards.
 2007 Acquisition of Galaxy Decor Private Limited and Platinum Veneers
Private Limited as wholly owned subsidiaries which owned the plywood
manufacturing facility at Bamanbore, Gujarat.
 2008 Received GREENGUARD Certification for our Greenlam Laminates.
 2008 Incorporated Greenlam America, Inc. as a wholly owned subsidiary in the
state of Florida with the object of marketing our Company’s high pressure laminates
in North America.
 2008 Green Defender (Fire Retardant Plywood) certified by the Central Building
Research Institute (CBRI).
 2009 Amalgamation of Galaxy Decor Private Limited and Platinum Veneers
Private Limited with our Company
 2010 Power brand Status

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 2010 Setting up of India's largest and most technologically advanced MDF plant
at Pantnagar, Uttarakhand.
 2010 FSC certification for Pantnagar and Kriparampur plants awarded by the
prestigious Rainforest Alliance Smartwood Program.
 2010 ISO 9001, ISO 14001 and OHSAS 18001 certifications for Pantnagar, and
Kriparampur Units.
 2010 Social Accountability (SA) Certificate SA8000 for our Kriparampur unit.
 2010 ISO 9001 certification for Rajkot Unit.
In 2010
Greenply achieved Power brand Status
Greenply set up of India's largest and most technologically advanced MDF plant at
Pantnagar, Uttarakhand.
Greenply achieved FSC certification for Pantnagar and Kriparampur plants awarded by
the prestigious Rainforest Alliance Smartwood Program.
Greenply achieved ISO 9001, ISO 14001 and OHSAS 18001 certifications for
Pantnagar, and Kriparampur Units.
Greenply achieved Social Accountability (SA) Certificate SA8000 for our Kriparampur
unit.
Greenply achieved ISO 9001 certification for Rajkot Unit.'

Executive Chairman
Shiv Prakash Mittal is the Founder of Greenply Industries Ltd. and has been serving as
its chairman since February 2007. He earned his bachelor's degree in science from the
University of Calcutta and has more than 35 years of experience in the plywood and
laminate industry. He serves as a Chairman of Greenlam industries as well as Director
of Greenply Industries, Greenply Leasing and Finance, Prime Holdings, Prime
Properties, Greenlam Asia Pacific, Galaxy Decor, and Platinum Veneers.

Shobhan Mittal]
Shobhan Mittal is currently the CEO and joint-Managing Director of Greenply
Industries Limited. On February 2015, Greenply Industries Limited announced the
appointment of Shobhan Mittal as the CEO and joint-Managing Director of the
company.
Shobhan Mittal served as the Executive Chairman of Greenply from September, 2006
till the time he was promoted to the new post.
Shobhan Mittal recently announced that Greenply is some setting up Asia’s largest
environment friendly MDF plant. This plant with an annual capacity of 3,60,000 CBM
will be the largest MDF plant in Asia and the fifth largest plant in the world.

Others Board of Directors at Greenply Industries Limited

Others Board of Directors at Greenply Industries Limited.

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 Shiv Prakash Mittal – Executive Chairman
 Rajesh Mittal – Managing Director
 Moina Yometh Konyak – Director
 Susil Kumar Pal – Director
 Sonali Bhagwati Dalal – Director
 Anupam Kumar Mukherji – Director
 Vinod Kumar Kothari – Director
 Upendra Nath Challu – Director

With a strong retail network, 48 branches across India and presence in over 300 cities
across 21 states, Greenply Industries Limited is committed to provide international
quality products to its customers.
Greenply Industries Limited (GIL) is India's largest interior infrastructure company with
a whopping turnover of Rs. 1655 crore. We stand at top when it comes to plywood and
MDF boards. We account for almost 26% of the organized plywood market in India and
30% market share in domestic MDF market.

Our continuous efforts towards achieving excellence helped us gain a significant

position in the thriving Indian economy. We are a partner of choice for a large number
of office and home builders. Greenply markets the most comprehensive portfolio of
residential and commercial floor products available - plywood & block boards, MDF
and Wood floors under the brand names of Greenply Plywood, Green Club Ply, Ecotec,
Green Panelmax, and Green Floormax.

With a strong retail network, 48 branches across India and presence in over 300 cities
across 21 states, Greenply Industries Limited is committed to provide international
quality products to its customers through more than 12,000 distributors, dealers, sub-
dealer and retailers. The company has five state of the art manufacturing facilities across
the country manufacturing products of global standards.

Our esteemed clients trust us by unfolding their vision to us, and we bestow the trust
reclined in us by converting their dreams into reality. So, if you're looking for an
exquisite range of interior infrastructure products, make sure to give us a call.

With a strong retail network, 48 branches across India and presence in over 300 cities
across 21 states, Greenply Industries Limited is committed to provide international
quality products to its customers through more than 12,000 distributors, dealers, sub-

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 dealer and retailers. The company has five state of the art manufacturing facilities across
the country manufacturing products of global standards.

Our esteemed clients trust us by unfolding their vision to us, and we bestow the trust
reclined in us by converting their dreams into reality. So, if you're looking for an
exquisite range of interior infrastructure products, make sure to give us a call.

PRODUCTS OF GREEN PLY

PLYWOOD & BLOCK BOARD

High quality products for furniture partitions, paneling, cavity flooring, paneled floors,
hoardings, false ceilings and other exterior-and semi-exterior applications.
GREEN CLUB PLUS PLYWOOD

 Formaldehyde Emission Level: E1 as per European Standards

 100% Gurjan
 Gurjan uni-layer
 Unextended BWP Resin
 Fully Preservative Treated for Borer, Termite & Fungus Proof
 Boiling Water Proof
 100% Composed Core
 High Density
 Acoustically effective
 300% Lifetime Warranty on Manufacturing Defect
 An IS 10701 Certified Product
 Fire retardant properties

WOOD FLOORS
Green Floormax stands for stylish wood flooring that is becoming integral to new age
interiors in India.It comes with a warm wooden finish that effortlessly creates an exotic
air. Available in 38 exquisite surface designsit is easy to install, affordable and low
maintenance. The specially engineered surface protection technology of Green
Floormax makes it super sturdy, durable and resistant to scratches, stains and water
spills.
Technical Superiority
Perma Click
The PermaClickTM system in Green Floormax has been developed especially by flooring
industries, Luxembourg. Their years of research combined with Green's extensive
knowledge of the usage conditions specific to India, has made PermaClickTM the most
advanced flooring interlocking system available in India. The
click system gives Green Floormax an unmatched quality and
finish. What's more it makes the installation process very easy.
 

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Max Shield
Green Floormax wood floors come with Max Shield - a unique scratch resistant
protection technology that shields it against wear and tear. This
specially-engineered surface coating makes wood floors manifold
stronger and resistant to surface scratches.
   

Sonic Sponge
Green Floormax is engineered with Sonic Sponge - an advanced technology that allows
the sound absorbent backing layer to reduce sound transmission and
produce only a solid and pleasant sound underfoot.
   

100% Hardwood Base Core

The high density fibreboard at the core of Green Floormax wood floors makes them
sturdier and more durable than any other flooring alternative. More so,Greenply
manufactures the highest quality fibreboard in-house at the same manufacturing
location as Green Floormax, ensuring very stringent quality parameters
for the base core.

 
Hygienic and Easy to Maintain
Our surface protection technology ensures dust doesn't cling to your floor while our
unique interlocking system PermaClickTM binds the planks perfectly, allowing
absolutely no room for dust accumulation and water spillage.

Convenient
Easy to install
Thanks to our PermaClickTM system, installation can be completed in no time.Just snap
the planks together and it's done.
 

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Seamless layout
Our interlocking technology leaves no annoying gaps or crevices, leaving you with a
level, beautiful-looking floor. There just won't be any place for dirt and dust to
accumulate.
 
Anti-Warp
Since the top layer on green floormax wood floors is resistant to heat and temperature
changes, there won't be any uncharacteristic bending or twisting of the wooden planks.
Your floor will always stay solid and level.
 
Easily removable/changeable/reinstallable
Switching floors just involves removing the planks and installing them elsewhere. Carry
your floors with you anytime, anywhere.

MEDIUM DENSITY FIBREBOARD

The most adaptable, eco-friendly, engineered panels available today, are made from
wood which is refined into fibres and then reconstituted with a resin binder at elevated
temperatures to form panels finished into fibers and reconstructed with a resin binder
bearing high temperatures.

State-of-the-art manufacturing facility

Greenply's Green Panelmax MDF manufacturing facility at Pantnagar, Uttarakhand is
the first-of-its-kind in India that incorporates the latest European technologies. This
state-of-the-art manufacturing facility is also the country’s largest and most
technologically advanced plant in its category, utilising a continuous press system for
the very first time for this application. The annual capacity of the plant is 1,80,000
CBM.
To maintain its stringent quality norms, Greenply has invested in the latest technologies
and machines; Front end wood processing and chipping from Bruks Klockner
(Sweden), chips storage and conveying from Trasmec (Italy), fibre refining from Metso
(Finland) and fibre drying from Sunds MDF Technologies (Sweden).

Greenply has also purchased the latest machinery for forming, press and raw board
handling from market leader Dieffenbacher of Germany, an 8 head sanding machine
from Steinemann of Switzerland, panel sizing from Giben (Italy) and a multi fuel hybrid
energy generation plant from Thermax (India). To ensure optimal emission levels, the
company has invested in a latest generation dust extraction/fume absorption system
supplied by Scheuch (Austria).

 The Panelmax Edge

Interlocking Technology
A unique interlocking technology employed in manufacturing Green
Panelmax MDF boards leads to a high bonding strength and greater
rigidity.
   

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Strong
Stability and strength are important assets of our board. Made with advanced
technology Green Panelmax boards offer tough resistance to all sorts of
impacts and wear and tear.

Superior Quality
Greenply takes stringent quality measures at every stage of the manufacturing process
to ensure that Green Panelmax MDF boards have a smooth finish, superior machining
characteristics and unparalleled quality and strength. With leading testing technology
such as the Through Panel Density Profiler, we are able to precisely control the through
panel density along the thickness, giving Green Panelmax MDF boards a better and a
more consistent surface density.
 

Homogenous Construction
The homogenous construction of Green Panelmax MDF boards allows intricate and
precise routing, machining and finishing techniques for a superior
finished product.
   

0% Latex Content
Green Panelmax MDF boards are made of 100% hardwood eucalyptus timber, and thus
have 0% latex content, making them ideal for surface finishes such as painting and
polishing.
   

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Termite & Borer Resistant
Green Panelmax MDF boards undergo various chemical treatments that make them
termite, borer and fungus resistant
   

Eco-Friendly
Green Panelmax MDF boards are produced from 100% renewable and sustainable wood
sourced from agro-forestry plantation trees that have a life cycle of 3-4 years and cause
no depletion of forest cover area
   

An Excellent Range to Offer

Greenply is the first manufacturer in India to offer such a vast range of MDF in a
variety of thicknesses and sizes across all its products ranging from plain, pre-laminated
and veneered Green Panelmax MDF board to plain and pre-laminated HDF.

Plain MDF
Thicknesses: 2.3mm, 2.5mm, 3mm, 4mm, 5.5mm, 6mm, 8mm, 11mm, 12mm, 15mm,
17mm, 18mm, 25mm, 30mm and 35mm. Sizes: 8’X4’; 8’X6’; 7’X6’; 7’X4’ and 6’X4’.

Pre-laminated MDF
Thicknesses: 6mm, 8mm, 11mm, 12mm, 15mm, 17mm, 18mm, 25mm, 30mm and
35mm. Sizes: 8’X4’; 8’X6’; 7’X6’; 7’X4’ and 6’X4’.

HDF
Thicknesses: 2.3mm, 2.5mm, 3mm, 4mm, 5.5mm, 6mm, 8mm, 11mm, 12mm, 15mm,
17mm, 18mm, 25mm, 30mm and 35mm. Sizes: 8’X4’; 8’X6’; 7’X6’; 7’X4’ and 6’X4’

FLUSH DOORS
We have a wide range of premium borer-proof doors made by mechanized
manufacturing process, which offers uniform thickness without undulation, warping or
bending and a smooth surface for laminations.

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DECORATIVE VENEERS
Decorative Veneers - An exquisite range of decorative veneers that bring you the
world's most exotic timbers ranging from natural, teak, black forest and reconstituted
veneers to choose from.

Burma Teak Veneers:

Burma Teak Veneers confirms to IS 1328 and are natural veneers made of 100% Burma
Teak which have golden yellow grain structure. These are ideal for inserts in panel
doors and windows in domestic as well as office interiors. The product is available in
One Sided Teak (OST) and Both Sided Teak (BST) grades

NATUREMAX VENEERS:
Greenply Industries Limited introduces Naturemax, an exquisite range of decorative
veneers for connoisseurs of refined taste. An assortment of more than hundred exotic
wood species, Naturemax Decorative Veneers, has been exclusively hand-picked from
all over the world. The range imparts timelessness of wood décor to living spaces. A
perfect reflection of aesthetics, natural value, durability and pro-environment
sensitivity, Naturemax Decorative Veneers is for those who revel in making
distinctiveness, a statement of living.

RECONSTITUTED VENEERS:
Royal Veneer Black Forest:
Black Forest is an exclusive range of dark species of natural veneers. Through a unique
process, natural dark species of precious timber are sliced and treated with chemicals
and fumed to give a darker shade. Black Forest conforms to IS 1328. It is ideal for all
other interior decorative applications including usage in panels, partitions, furniture,
cabins, etc.

DECORATIVE VENEERS:
Wood Crrest:
Wood Crrest is a premium portfolio of veneers made from the finest timber. The
veneers are made from raw material sourced from locations across the world. They
come in four main variants namely Fauvian, Avant Garde,Simulacra, & Nouveau.The
veneers are manufactured to give an artistic spin to premium living.

FACE VENEER FACILITY – GABON WEST AFRICA

Greenply through its wholly owned step-down subsidiary Greenply Gabon, SA has
started commercial production of face veneer in the West Africa region in July 2017
with capacity for peeling 36000 CBM of Logs

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• Gabon forests are operated under a sustainable forest Management system where in 25
year Management plan is drawn. Each and every tree is marked which are allowed to be
cut. In one year only 4% of the total concession is allowed to be cut.

• We are having tie ups with Loggers in Gabon for supply of logs which is sufficient to
cater to our existing plant and also our expanded capacity.

• We are under the process of acquiring our own Forest concessions and survey of the
concessions is underway.

The unit would help in securing future supply of face veneer for our India Plywood
operations.

Okoume is now accepted as the best available species for Face Veneer world over and
has found wide spread acceptability in India. In the international market, countries like
Malaysia, Indonesia which were exporters of Face Veneer are now importing Okoume
Face Veneer. At present, we are selling Okoume Face Veneer to Spain, Portugal,
Thailand, Sri Lanka, Vietnam, Malaysia, Philippines, China and India from our
subsidiary.Capacity to be expanded to 96000 CBM of logs by Q1 FY’20. Production
from the new Capacity will be exported to European markets

MISSION AND VISION OF GREENPLY

MISSION: We focus on adopting eco-friendly manufacturing approaches to meet
our client's expectations. Backed by strong knowhow, our teams deliver flawless
products to customers.
VISION: Make every house full of colours and life
Help India gain a significant position globally
Transform every house to a home
CHAPTER- 2 MARKET SHARE & POSITION OF THE COMPANY
IN THE INDUSTRY

Market Shares of GREENPLY

Plywood industry value chain - Price-wise (taking 19mm thickness as base)

FY13-18 CAGR of 10-12%

FY13-18 CAGR of 5-7%

FY13-18 Flat / Degrowth

Low-end plywood (Rs.40-60 psf)

Medium/Mass plywood (Rs 70-90 psf)

Luxury / Premium plywood (Rs 100-140 psf)

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• Market size: Rs 38bn • Market share: 20% • Market leadership: Largely organised •
Organised to unorganised mix: 70:30 • Key brands: Luxury – Green Club & Century
Architect • Premium – Greenply & Century ply

• Market size: Rs 97 bn • Market share: 51% • Market leadership: Largely unorganised •

Organised to unorganised mix: 15:85 • Key brands: Ecotec and Sainik • New Brands –
Jansathi and Bharosa

• Market size: Rs 55bn •

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ANNUAL INSTALLED CAPACITY OF THE COMPANY

The annual installed capacity of various products being manufactured by company are-
PRODUCT ANNUAL CAPACITY PLYWOOD 28 Million Sq. Mtr. MDF BOARD
193600 Cubic Mtr. PRE-LAMINATED MDF BOARDS 2055000 Sq. Mtr. FLUSH
DOOR 516000 Sq. Mtr. SPECTRUM WOOD 5001 Cubic Mtr. LAMINATES 10.2
Million Sheets VINEERS 4.2 Million Sq. Mtr. INFERENCE: In the Greenply Industries
Limited, the raw material that are used to the output is steam wood, and chemicals.
After introducing these raw materials to a series of process the finished goods are
obtained. GIL produce majorly four categories of products namely plywood, MDF and
Laminates. The production process involves long steps. The company has an annual
installed capacity of plywood is 28 Million Sq. Meter, MDF is 193600 Cubic Meter,
Laminates is 10.2 Million Sheets and Veneers 4.2 Million Sq. Meter..

1. TOTAL QUALITY MANAGEMENT DEPARTMENT GIL has separate TQM

Department and is well known for its quality throughout the world. It has
recognition of ISO 9001 on Certification for the Quality Management Systems.
GIL has both internal and external auditing system. They receive all procedure
and documents which includes Quality manual, Quality procedures, Work
instructions. The requirements satisfied by GIL. in order to get the ISO
certification are as follows. a) Quality manual b) Product realization c) Control
of quality d) Resource management e) Measurement analysis and improvement
The non conformance of both process and product are analyzed by means of
cause and effect diagram and corresponding corrective or preventive actions are
taken.

At the same time also it is trying to meet the wood demand by Bamboo, a product
which is like to wood. Instead of depending entirely on natural regeneration of forest
resources the Government of India, NGO and some of our members have taken positive
steps for Tree plantation on large areas in the various states with fast growing species so
that can conserve the natural forest and meet the demand for wood and wood products
of various domestic and international consumers. INDUSTRY TRENDS Competition is
keen in the furniture industry. Furniture manufacturers and exporters are suffering from
decreasing profit margins. Many companies strive to reduce their cost of production and
increase efficiency. Some relocate their manufacturing operations to other areas with
lower operation cost, such as the Chinese mainland. On the other hand, foreign
manufacturers are taking steps to strengthen their domestic production through product
specialization. To stay globally competitive, Hong Kong furniture manufacturers strive
to reduce costs, initiate quality control, improve design concepts and capability, and
upgrade management skills and increase marketing and sales effectiveness. Many
manufacturers have obtained or are applying for ISO 9000/9002 certification. Hong
Kong's furniture makers also started to develop their own brands. Furniture
manufacturers also become more careful about the choice of raw materials to meet

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international standards, such as compliance with legal or other environmental
requirements in their target markets. China is the largest furniture exporter to many
countries, including the US and Japan. The total furniture exports of China exceeded
US$6,683 million in 2002, with the US being its largest market

Competitors of greenply

Century Plyboards (India) Ltd. is an Indian manufacturer, seller and exporter of

plywoods and veneers.[1][2][3][4] It holds the position of being the first ISO 9002 company
for veneer and plywood India and also the largest seller of multi-use plywood and
decorative veneers. The company offers plywood products under the brand name,
Century Ply, and exports its range of products to over 20 countries.[5] Spread into a 6.6
acre area, its ISO 9002 plant is located at Bishnupur, near Joka, Kolkata. It has also
started the commercial production of MDF (Medium Density Fibre) at its newly set-up
unit at Punjab. Century Ply (Singapore) Pte. Ltd., a subsidiary of Century Plyboards,
has also acquired 49% stake in Huesoulin Wood Processing Factory Co. Ltd., making it
as its associate company.
Century Plyboard was founded in 1986 by Sajjan Bhajanka and Sanjay Agarwal in
Kolkata.[7][8][9] In 2013, the company launched its furniture stores under the sub-brand
‘Nesta’ In the same year, the company launched its subsidiary company Century
Infotech. Century Infotech offers interior design management services under the brand
name 'Nestopia'. In 2015, Century Ply (Singapore) Pte. Ltd., a subsidiary of Century
Plyboards (India) Ltd in Singapore incorporated Century Ply Laos Co. Ltd. in Laos.

SAI PLY (P) LTD

Sai Ply Private Limited is a Private incorporated on 12 July 2002. It is classified as
Non-govt company and is registered at Registrar of Companies, Kolkata. Its authorized
share capital is Rs. 4,000,000 and its paid up capital is Rs. 4,000,000. It is inolved in
Manufacture of products of wood, cork, straw and plaiting materials

Sai Ply Private Limited's Annual General Meeting (AGM) was last held on 28
September 2018 and as per records from Ministry of Corporate Affairs (MCA), its
balance sheet was last filed on 31 March 2018.

Directors of Sai Ply Private Limited are Manish Birdika, Gajanand Birdika, Sunita
Munka, .

Sai Ply Private Limited's Corporate Identification Number is (CIN)

U20299WB2002PTC094889 and its registration number is 94889.Its Email address is
info@saiply.com and its registered address is NEW TOWN SQUARE, UNIT - 3A
CHINARPARK, P.S. RAJARHAT, ATGHARA KOLKATA Kolkata WB 700136 IN ,
-,.

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THERE ARE SOME OTHERS COMPETITORS OF GREENPLY ASWELL IN THE
MARKET

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CHAPTER- 3 PESTEL ANALYSIS
A PESTEL analysis is a framework or tool used by marketers to analyse and monitor
the macro-environmental (external marketing environment) factors that have an impact
on an organisation. The result of which is used to identify threats and weaknesses which
is used in a SWOT analysis.

PESTEL stands for:

 P – Political
 E – Economic
 S – Social
 T – Technological
 E – Environmental
 L – Legal

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Political Factors
These are all about how and to what degree a government intervenes in the economy.
This can include – government policy, political stability or instability in overseas
markets, foreign trade policy, tax policy, labour law, environmental law, trade
restrictions and so on.
It is clear from the list above that political factors often have an impact on organisations
and how they do business. Organisations need to be able to respond to the current and
anticipated future legislation, and adjust their marketing policy accordingly.
Economic Factors
Economic factors have a significant impact on how an organisation does business and
also how profitable they are. Factors include – economic growth, interest rates,
exchange rates, inflation, disposable income of consumers and businesses and so on.
These factors can be further broken down into macro-economical and micro-economical
factors. Macro-economical  factors deal with the management of demand in any given
economy. Governments use interest rate control, taxation policy and government
expenditure as their main mechanisms they use for this.
Micro-economic factors are all about the way people spend their incomes. This has a
large impact on B2C organisations in particular.
Social Factors
Also known as socio-cultural factors, are the areas that involve the shared belief and
attitudes of the population. These factors include – population growth, age distribution,
health consciousness, career attitudes and so on. These factors are of particular interest
as they have a direct effect on how marketers understand customers and what drives
them.
Technological Factors
We all know how fast the technological landscape changes and how this impacts the
way we market our products. Technological factors affect marketing and the
management thereof in three distinct ways:
 New ways of producing goods and services
 New ways of distributing goods and services
 New ways of communicating with target markets
Environmental Factors
These factors have only really come to the forefront in the last fifteen years or so. They
have become important due to the increasing scarcity of raw materials, polution targets,
doing business as an ethical and sustainable company, carbon footprint targets set by
governments (this is a good example were one factor could be classes as political and
environmental at the same time). These are just some of the issues marketers are facing
within this factor. More and more consumers are demanding that the products they buy
are sourced ethically, and if possible from a sustainable source.
Legal Factors
Legal factors include - health and safety, equal opportunities, advertising standards,
consumer rights and laws, product labelling and product safety. It is clear that
companies need to know what is and what is not legal in order to trade successfully. If

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an organisation trades globally this becomes a very tricky area to get right as each
country has its own set of rules and regulations.

APPLYING PESTEL ANALYSIS ON GREENPLY

Political Factor
The political environment has a huge impact on greenply as it is globally present.
Hence, the company must consider the taxation and manufacturing rules of a country.
greenply needs to keep an eye on the import and export laws of a country. It affects its
product distribution worldwide.

Economic Factor
greenply needs to focus on the conditions of economies where it offers its products.
It can target economies such as ,US, UK, and others. greenply can find the customers
with good purchasing power there.
Fast-growing nations are also an opportunity for greenply.

Social Factor
Nowadays, people are conscious about their health and class. They are increasingly its
product base which offers a class obvious. greenply plays an active role.
It regularly comes up with high-quality woods. It moulds its products as per the
customers’ need to get the positive results.

Technological Factor
greenply gives importance to technology. It also needs to keep an eye on the technology
it manufactures. It will help the company in competing well in the market.
R&D investment is the external technological factor that affects greenply. The constant
changes the technology is an opportunity, and threat as well.

Environmental Factor
At present, the environment is the prime concern globally. greenply is a leading brand.
The company needs to come up with environment-friendly products. It will help them
gain brand value. Also, it will increase sustainability for the company.

Legal Factor
Greenply should keep an eye on the copyright of designs of its product and apparel it
manufactures. It also has to make sure it is not involved in child labour or breaking
employment rules.
Health and safety rules are also important for greenply to follow to maintain its global
reach.

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CHAPTER- 4 SWOT ANALYSIS

SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a
person or organization identify strengths, weaknesses, opportunities, and threats related
to business competition or project planning.[1] It is intended to specify the objectives of
the business venture or project and identify the internal and external factors that are
favorable and unfavorable to achieving those objectives. Users of a SWOT analysis
often ask and answer questions to generate meaningful information for each category to
make the tool useful and identify their competitive advantage. SWOT has been
described as the tried-and-true tool of strategic analysis,[2] but has also been criticized
for its limitations (see § Limitations).
Strengths and weakness are frequently internally-related, while opportunities and threats
commonly focus on the external environment. The name is an acronym for the four
parameters the technique examines:
Strengths: characteristics of the business or project that give it an advantage over others.
Weaknesses: characteristics of the business that place the business or project at a
disadvantage relative to others.
Opportunities: elements in the environment that the business or project could exploit to
its advantage.
Threats: elements in the environment that could cause trouble for the business or
project.
The degree to which the internal environment of the firm matches with the external
environment is expressed by the concept of strategic fit. Identification of SWOTs is
important because they can inform later steps in planning to achieve the objective. First,
decision-makers should consider whether the objective is attainable, given the SWOTs.
If the objective is not attainable, they must select a different objective and repeat the
process.

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Some authors credit SWOT to Albert Humphrey, who led a convention at the Stanford
Research Institute (now SRI International) in the 1960s and 1970s using data from
Fortune 500 companies.[3][4] However, Humphrey himself did not claim the creation
of SWOT, and the origins remain obscure.
SWOT stands for Strength, Weakness, Opportunities and Threats. Strengths and
Weakness are the internal factors of the company, where as Opportunities and Threats
are external factors. SWOT Analysis is the tool for auditing an organization and its
environment.

APPLYING SWOT ANALYSIS ON GREENPLY

STRENGTH:

1) The company has been maintaining a high quality for its products and as its products
are well accepted in the market by quality conscious customers, it does not anticipate
any marketing problem. They are considered to be the “The Leaders in Quality Since
1985”. The products of GIL are certified by ISO.

2) The company has a well established R&D unit, one of the best kinds in the wood
based industry.

3) The company use highly technological manufacturing process through its

imported hi- tech machines. This helped the company to produce quality products.

4) The company has a very high brand image that has built over last 50 years.

5) Since company is existing for last 25 years, it is highly experienced company with
high specialization.

6) The installation and licensed capacity is very high so that it can improve upon its
production if necessary.

7) Company utilizes maximum of all resources by reducing wastages. The waste

products of the company are recycled or refused.

8) The company has good distribution network to compete in the market.

WEAKNESSES:

1) The promotion of competitors is better to that if GIL. The company concentrates

only on domestic market.

2) The price of GIL‟s products is high as compared to its competitors.

OPPORTUNITIES:

1) Largest production capacity in India.

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2) Several products have been developed for the specific requirements of the
Automobile, Transport and communication sectors such as Densified wood etc. and
these products which have technological advantages over competitive products.

3) The Company diversified from the production of chest and commercial plywood to
manufacture Decorative Plywood, Block Boards, Shuttering Plywood and Aircraft
plywood.

4) The products of the Company are being exported to more than 32 countries including
Germany, France, U.S.A, Sweden, West Asia and South Asian countries.

THREATS:

1) There is an acute shortage of good raw materials which has forced the company to
import a substantial portion of its main raw material viz. timber, which has also seen a
considerable increase in price.

2) Promotion of competitors is better to that of GIL

3) The high power tariff and increasing cost of furnace oil and other petroleum
products and chemicals.

4) There are many medium scale and small scale plywood industries. They fix low price
for their products.

5) In some product ranges, imported items are available at lower cost than is currently
produced in India.

6) In general, the working of the company has been adversely affected by the effects of
Globalization. The company is facing competition from local as well as international
market

. 7) Since the deforestation is the talk of the day, the company faces severe
environmental problem.

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CHAPTER- 5 FINDINGS

The history of plywood industry in India is old. It is more than 75 years that this
industry was started here on a very modest scale. The GIL is a widely held public
Limited company listed in NSE and Bomay Stock Exchange. Greenply Industries Ltd.,
is the largest interior infrastructure manufacturer in the country as well as in southern
Asia. It was established in 1985.GIL is the largest MDF manufacturer in the World. In
the present, GIL products are exported to more than 32 countries spread across 4
continents to buyers associated with the company for over 3 decades. Continue to
remain the best plywood panel corporation in India with a growth in allied areas is the
vision of the company. The company has an annual installed capacity of plywood is 28
million sq. m , MDF is 193000 cubic mtr, and Laminates is 10.2 million sheets. The
company‟s various operations on raw material performed in sequence and the machines
are placed along the product flow line. Because of this, the company‟s products get
completed in lesser time and also have a smooth and continuous work flow. GIL. has
separate department for total quality management and is well known for its quality
throughout the world it has recognition of ISO 9001-2000 for one of best and
standardized production system in the world. The company has well equipped R &D
laboratory, which is one of the best research centers in wood working industry in the
country approved by the Department of Scientific and Industrial Research, Ministry of
Science & Technology, Govt. of India. The company has well managed HR department
to analyze and interpret the needs of the employees so that reward can be individually
designed to satisfy their needs. GIL has Timber Purchase Department and all Other
Purchase Departments. Other department does the buying of all other items other than
wood i.e. timber. The prices of GIL‟s products are comparatively high, but of high

quality. The company maintaining 0% wastage. The wastes are recycled or refused.
Promotional expense is very less. The company does not focus on mass advertisement.
GIL focuses mainly on quality of its products. GIL markets their products through
dealers and distributors . They use sales representative also. The finance department has
direct interaction with all other departments since all the payments and collections are
made through here.

Greenply Industries Limited, the largest , as a bright future in this field. During the
running period since 1985, the co. achieved various milestones.

The high-end production technology of GIL is well acknowledged among the wood
processing industries in the World. The GIL achieved 100% utilization of raw materials
due to its integrated production system. Therefore, it would be apt to call GIL, „a
company with a conscience ‟. GIL stands for superior product performance and
provides value for money to its customers.

It is backed by GIL‟s commitment to harness the latest technology in wood processing

industry and continuously upgrade its processes and machinery. Due to the high quality
maintained, the company has found a ready market both India and abroad.

The company does not aim at competing with the local manufactures but wants a main
player in the plywood export. Now the company is producing more quantity is Medium

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Density Fiberboard than plywood, because of the development of technology. Presently
the company is operating in loss- the major cause being globalization. .

The price level of the products is higher as compare that of other companies
manufacturing similar products. The company should try to create brand awareness in
the local market by advertising in medias and conducting exclusive exhibitions etc

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CHAPTER- 6 RECOMMENDATIONS

It is desirable to launch an advertising campaign to attract more customers.

They have to give more advertisement in electronic medias and printed media in order
to attract more customers and to withstand with the competition.

It is advisable to maintain and efficient market intelligence system and advice mgt of
the changing needs of the market

The company may introduce more measures such as fencing of machineries, which will
protect the workers from accidents.

There is an acute shortage of good raw materials which has forced the company to
import a substantial portion of its main raw material viz. timber, which has also seen a
considerable increase in price

The company may prepare budgets for each activity which will provide it a better
control and coordination mechanism.

This will aid in reduction of production costs.

The company has to follow more safety measures because there is a risk of fire in the
factory layout.

The Company diversified from the production of chest and commercial plywood to
manufacture Decorative Plywood, Block Boards, Shuttering Plywood and Aircraft
plywood.

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EXCICUTIVE SUMMARY

The Greenply is a widely held public Limited company listed in NSE and Bomay Stock
Exchange. Greenply Industries Ltd., is the largest interior infrastructure manufacturer in
the country as well as in southern Asia. It was established in 1985. In the present, GIL
products are exported to more than 32 countries spread across 4 continents to buyers
associated with the company for over 3 decades.

Products of greenply are PLYWOOD & BLOCK BOARD High quality products for
furniture partitions, paneling, cavity flooring, paneled floors, hoardings, false ceilings
and other exterior-and semi-exterior applications. The company does not aim at
competing with the local manufactures but wants a main player in the plywood export.
Now the company is producing more quantity is Medium Density Fiberboard than
plywood, because of the development of technology. Presently the company is
operating in loss- the major cause being globalization. . The price level of the products
is higher as compare that of other companies manufacturing similar products.

The political environment has a huge impact on greenply as it is globally present. It

needs to focus on the conditions of economies where it offers its products. They are
increasingly its product base which offers a class obvious. greenply gives importance to
technology. It also needs to keep an eye on the technology it manufactures. It will help
the company in competing well in the market. It should keep an eye on the copyright
of designs of its product and apparel it manufactures. It also has to make sure it is not
involved in child labour or breaking employment rules.

The company has been maintaining a high quality for its products and as its products are
well accepted in the market by quality conscious customers, it does not anticipate any
marketing problem. They are considered to be the “The Leaders in Quality Since 1985”.
The products of GIL are certified by ISO. The company has a well established R&D
unit, one of the best kinds in the wood based industry. The promotion of competitors
is better to that if GIL. The company concentrates only on domestic market. The price
of GIL‟s products is high as compared to its competitors. here is an acute shortage of
good raw materials which has forced the company to import a substantial portion of its
main raw material viz. timber, which has also seen a considerable increase in price.
Promotion of competitors is better to that of GIL.

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REFERENCES

https://greenplyplywood.com/

http://www.greenply.com/

https://www.glassdoor.co.in/Interview/SWOT-analysis-of-your-college-
QTN_620117.htm

http://www.greenply.com/vision-core-values

https://scholar.google.co.in/scholar?
q=pestel+analysis&hl=en&as_sdt=0&as_vis=1&oi=scholart

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