PROJECTION - YEAR 1

MONTH
1 2 3 4 5 6 7 8 9 10 11 12 TOTAL

Customers
Product 1 10 12 14 16 18 20 22 24 26 28 30 32 252
Product 2 10 12 14 16 18 20 22 24 26 28 30 32 252
Subscription 1 10 18 24 30 34 37 40 42 43 43

Revenue

Product 1 10000 12000 14000 16000 18000 20000 22000 24000 26000 28000 30000 32000 252,000
Product 2 10000 12000 14000 16000 18000 20000 22000 24000 26000 28000 30000 32000 252,000
Subscription 1 0 0 0 1000 1800 2440 2952 3362 3689 3951 4161 4329 27,684

Total Revenue 20,000 24,000 28,000 33,000 37,800 42,440 46,952 51,362 55,689 59,951 64,161 68,329 531,684
Revenue per person 10,000 12,000 14,000 11,000 12,600 14,147 11,738 12,840 13,922 14,988 16,040 17,082 160,358

Expenditure

STAFF WAGES
Founder 1 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24,000
Founder 2 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24,000
Staff 1 2000 2000 2000 2000 2000 2000 2000 2000 2000 18,000
Staff 2 2000 2000 2000 2000 2000 2000 12,000
Staff 3 -
Staff 4 -
Staff 5 -
Staff 6 -
Staff 7 -

Number of Staff 2 2 2 3 3 3 4 4 4 4 4 4

STAFF COSTS
Employers NI 365 365 365 548 548 548 731 731 731 731 731 731 7,126
Pention (3%) 120 120 120 180 180 180 240 240 240 240 240 240 2,340
Recruitment Costs 10000 10000 20,000

R&D
Platform development 50000 50000 100,000
Platform maintainence 250 250 250 250 250 250 1,500

MARKETING COSTS
Commission 800 960 1120 1320 1512 1698 1878 2054 2228 2398 2566 2733 21,267
PPC Marketing 4500 4500 4500 4500 4500 4500 4500 4500 4500 4500 4500 4500 54,000
Social Media Marketing 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Content Marketing 100 100 100 100 100 100 100 100 100 100 100 100 1,200
SEO 100 100 100 100 100 100 100 100 100 100 100 100 1,200
PR 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Events and Networking Fees 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Sponsorship 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Staff / Client entertainment expenses 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Collatral (Print) 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Website Design & Dev 10000 10,000
Brand Development 10000 10,000
Collateral Design 100 100 100 300

ADMIN EXPENSES
Insurance 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Server / Cloud Storage 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Password Security 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Software subscriptions 100 100 100 100 100 100 100 100 100 100 100 100 1,200
CRM 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Website hosting & security 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Mobile Phone Contracts 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Postage, Printing and Stationery 100 100 100 100 100 100 100 100 100 100 100 100 1,200

FINANCE AND BANKING

Bank Service Charge 10 10 10 10 10 10 10 10 10 10 10 10 120
Direct Debit Fees 60 72 84 99 113 127 141 154 167 180 192 205 1,595
Payment Processing Fees 0 0 0 12 22 29 35 40 44 47 50 52 332
Currency Exchange Fees 0 0 0 0 0 0 0 0 0 0 0 0 -

OFFICE COSTS
Office Rent and Rates 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48,000
Office Furniture 5000 5,000
Computer / Equipment Lease 140 140 140 210 210 210 280 280 280 280 280 280 2,730

LEGAL & ACOUNTANCY FEES

Accountant 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Lawyer 2000 5000 7,000

TRAVEL AND SUSTINENCE

Travel 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Staff Sustinacnce 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Hotel 100 100 100 100 100 100 100 100 100 100 100 100 1,200
PROJECTION - YEAR 2

MONTH
1 2 3 4 5 6 7 8 9 10 11 12 TOTAL

Customers
Product 1 10 12 14 16 18 20 22 24 26 28 30 32 252
Product 2 10 12 14 16 18 20 22 24 26 28 30 32 252
Subscription 1 10 18 24 30 34 37 40 42 43 43

Revenue

Product 1 10000 12000 14000 16000 18000 20000 22000 24000 26000 28000 30000 32000 252,000
Product 2 10000 12000 14000 16000 18000 20000 22000 24000 26000 28000 30000 32000 252,000
Subscription 1 0 0 0 1000 1800 2440 2952 3362 3689 3951 4161 4329 27,684

Total Revenue 20,000 24,000 28,000 33,000 37,800 42,440 46,952 51,362 55,689 59,951 64,161 68,329 531,684
Revenue per person 10,000 12,000 14,000 11,000 12,600 14,147 11,738 12,840 13,922 14,988 16,040 17,082 160,358

Expenditure

STAFF WAGES
Founder 1 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24,000
Founder 2 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24,000
Staff 1 2000 2000 2000 2000 2000 2000 2000 2000 2000 18,000
Staff 2 2000 2000 2000 2000 2000 2000 12,000
Staff 3 -
Staff 4 -
Staff 5 -
Staff 6 -
Staff 7 -

Number of Staff 2 2 2 3 3 3 4 4 4 4 4 4

STAFF COSTS
Employers NI 365 365 365 548 548 548 731 731 731 731 731 731 7,126
Pention (3%) 120 120 120 180 180 180 240 240 240 240 240 240 2,340
Recruitment Costs 10000 10000 20,000

R&D
Platform development 50000 50000 100,000
Platform maintainence 250 250 250 250 250 250 1,500

MARKETING COSTS
Commission 800 960 1120 1320 1512 1698 1878 2054 2228 2398 2566 2733 21,267
PPC Marketing 4500 4500 4500 4500 4500 4500 4500 4500 4500 4500 4500 4500 54,000
Social Media Marketing 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Content Marketing 100 100 100 100 100 100 100 100 100 100 100 100 1,200
SEO 100 100 100 100 100 100 100 100 100 100 100 100 1,200
PR 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Events and Networking Fees 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Sponsorship 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Staff / Client entertainment expenses 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Collatral (Print) 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Website Design & Dev 10000 10,000
Brand Development 10000 10,000
Collateral Design 100 100 100 300

ADMIN EXPENSES
Insurance 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Server / Cloud Storage 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Password Security 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Software subscriptions 100 100 100 100 100 100 100 100 100 100 100 100 1,200
CRM 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Website hosting & security 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Mobile Phone Contracts 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Postage, Printing and Stationery 100 100 100 100 100 100 100 100 100 100 100 100 1,200

FINANCE AND BANKING

Bank Service Charge 10 10 10 10 10 10 10 10 10 10 10 10 120
Direct Debit Fees 60 72 84 99 113 127 141 154 167 180 192 205 1,595
Payment Processing Fees 0 0 0 12 22 29 35 40 44 47 50 52 332
Currency Exchange Fees 0 0 0 0 0 0 0 0 0 0 0 0 -

OFFICE COSTS
Office Rent and Rates 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48,000
Office Furniture 5000 5,000
Computer / Equipment Lease 140 140 140 210 210 210 280 280 280 280 280 280 2,730

LEGAL & ACOUNTANCY FEES

Accountant 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Lawyer 2000 5000 7,000

TRAVEL AND SUSTINENCE

Travel 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Staff Sustinacnce 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Hotel 100 100 100 100 100 100 100 100 100 100 100 100 1,200
PROJECTION - YEAR 3

MONTH
1 2 3 4 5 6 7 8 9 10 11 12 TOTAL

Customers
Product 1 10 12 14 16 18 20 22 24 26 28 30 32 252
Product 2 10 12 14 16 18 20 22 24 26 28 30 32 252
Subscription 1 10 18 24 30 34 37 40 42 43 43

Revenue

Product 1 10000 12000 14000 16000 18000 20000 22000 24000 26000 28000 30000 32000 252,000
Product 2 10000 12000 14000 16000 18000 20000 22000 24000 26000 28000 30000 32000 252,000
Subscription 1 0 0 0 1000 1800 2440 2952 3362 3689 3951 4161 4329 27,684

Total Revenue 20,000 24,000 28,000 33,000 37,800 42,440 46,952 51,362 55,689 59,951 64,161 68,329 531,684
Revenue per person 10,000 12,000 14,000 11,000 12,600 14,147 11,738 12,840 13,922 14,988 16,040 17,082 160,358

Expenditure

STAFF WAGES
Founder 1 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24,000
Founder 2 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24,000
Staff 1 2000 2000 2000 2000 2000 2000 2000 2000 2000 18,000
Staff 2 2000 2000 2000 2000 2000 2000 12,000
Staff 3 -
Staff 4 -
Staff 5 -
Staff 6 -
Staff 7 -

Number of Staff 2 2 2 3 3 3 4 4 4 4 4 4

STAFF COSTS
Employers NI 365 365 365 548 548 548 731 731 731 731 731 731 7,126
Pention (3%) 120 120 120 180 180 180 240 240 240 240 240 240 2,340
Recruitment Costs 10000 10000 20,000

R&D
Platform development 50000 50000 100,000
Platform maintainence 250 250 250 250 250 250 1,500

MARKETING COSTS
Commission 800 960 1120 1320 1512 1698 1878 2054 2228 2398 2566 2733 21,267
PPC Marketing 4500 4500 4500 4500 4500 4500 4500 4500 4500 4500 4500 4500 54,000
Social Media Marketing 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Content Marketing 100 100 100 100 100 100 100 100 100 100 100 100 1,200
SEO 100 100 100 100 100 100 100 100 100 100 100 100 1,200
PR 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Events and Networking Fees 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Sponsorship 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Staff / Client entertainment expenses 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Collatral (Print) 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Website Design & Dev 10000 10,000
Brand Development 10000 10,000
Collateral Design 100 100 100 300

ADMIN EXPENSES
Insurance 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Server / Cloud Storage 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Password Security 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Software subscriptions 100 100 100 100 100 100 100 100 100 100 100 100 1,200
CRM 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Website hosting & security 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Mobile Phone Contracts 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Postage, Printing and Stationery 100 100 100 100 100 100 100 100 100 100 100 100 1,200

FINANCE AND BANKING

Bank Service Charge 10 10 10 10 10 10 10 10 10 10 10 10 120
Direct Debit Fees 60 72 84 99 113 127 141 154 167 180 192 205 1,595
Payment Processing Fees 0 0 0 12 22 29 35 40 44 47 50 52 332
Currency Exchange Fees 0 0 0 0 0 0 0 0 0 0 0 0 -

OFFICE COSTS
Office Rent and Rates 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48,000
Office Furniture 5000 5,000
Computer / Equipment Lease 140 140 140 210 210 210 280 280 280 280 280 280 2,730

LEGAL & ACOUNTANCY FEES

Accountant 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Lawyer 2000 5000 7,000

TRAVEL AND SUSTINENCE

Travel 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Staff Sustinacnce 100 100 100 100 100 100 100 100 100 100 100 100 1,200
Hotel 100 100 100 100 100 100 100 100 100 100 100 100 1,200
 Year 1 Year 2 Year 3
Revenue £531,684 £531,684 £531,684
Expendidure £439,284 £439,284 £439,284
EBITDA £92,400 £92,400 £92,400