Self-assessment(SWOT) Vision Mission

Statement

Submitted To. Mam Saima Ali

Submitted By. Muhammad Naveed Niaz

Registration No. MAEN-023R18-24

Institute of Southern Punjab

Self-assessment (SWOT) Vision Mission
Statement

The ability to perform visioning (developing a mission, vision, and values) and S.W.O.T.
analyses are critical skills for both organizational and personal success.

Mission
When creating a mission statement there are a few simple guidelines that can be
followed. It is important to remember the basics so the mission statement stays simple
and straight to the point. Some researchers agree that it should be kept to between 30
and 60 words, while others believe it does not necessarily have to be that brief. Some
organizations have mission statements that are only one sentence, while others are a
paragraph. An example of a mission statement that is limited to one sentence is "Our
business is selling houses and our mission is total customer satisfaction." At a
minimum, each mission statement should answer the following three questions:

(1) What are the opportunities or needs the organization addresses?

(2) What does the organization do to address those needs?

(3) What principles and values guide the organization? In other words, defining the
organization's purpose, business and values

Vision

What is your long-term goal for the future, your vision of the community or world you will
create? This is your vision.Lindsay Kolowich, a blogger on Hubspot, provides real life
examples from 17 successful companies here, demonstrating the differences between a
mission statement and vision statement, and provides a “how-to” guide for creating your
own.
S.W.O.T

S.W.O.T. stands for strengths, weaknesses, opportunities, and threats. Strengths are
what you or your organization is good at. What assets, skills, and relationships you can
leverage? Weaknesses are things you’re not so good at, areas you need to develop,
gaps in areas of knowledge, or relationships you lack that you need to build to succeed.

Opportunities are possibilities that stem from your strengths or your weaknesses. They
might be financial; customer, client, or community related; internal; or learning and
growth opportunities. Threats are external factors that threaten your company (or your
own) ability to implement your mission and achieve your vision. In regard to a business,
threats can come from political opposition to your work, stifling laws and regulations,
your opposition and competition, changing customer attitudes, and the like.